Monday, January 20News That Matters

Day: January 9, 2020

Why Your Business Needs to Use Social Media Marketing – Prescott eNews

Why Your Business Needs to Use Social Media Marketing – Prescott eNews

Social Media Marketing
Is Social Media really important to your business. Up to 90% of all marketers claim social media marketing has helped to increase their business exposure. Also, marketers who spend a minimum of six hours on social media sites per week have seen significant growth in their leads. Regardless of what you sell or who you sell it to, the use of social media marketing is something that can help you grow your brand and increase your profits.   However, there are still many people who wonder why social media is so important and if it is really necessary. The answer, according to pros like Eyal Gutentag, is yes. Keep reading to find out why here. To Drive Targeted Traffic Regardless of your industry, your audience or segment, many of your customers and leads are on social...
IWCO Direct Hires Jamie Veltri as Vice President, Marketing Strategy – Printing Impressions

IWCO Direct Hires Jamie Veltri as Vice President, Marketing Strategy – Printing Impressions

Marketing Strategy
IWCO Direct, a leading provider of data-driven direct marketing solutions, announced Jamie Veltri has joined the marketing services team as vice president, marketing strategy. Veltri’s extensive experience helping organizations use data-driven marketing strategies to spur response and increase revenue will bring deep insights to client campaigns.Jamie Veltri With more than 20 years experience in strategic analysis and development, Veltri will partner with Alan Sherman and Wes Sparling, also vice presidents of marketing strategy at IWCO Direct, to lead client campaign strategy and help guide creative execution and production of omnichannel campaigns. Her leadership will be instrumental in helping to increase response rates, drive a higher return on marketing investment (ROMI), and ensure
Online marketing strategy for E- Commerce Store – – VENTS Magazine

Online marketing strategy for E- Commerce Store – – VENTS Magazine

Online Marketing
RJ Frometa 11 seconds ago Business, Other Stuff Related Articles The momentum and desire we have when launching our online store can be counterproductive if we have not defined a pre-launch strategy. If we insist on launching our e-commerce store without any planning there are many possibilities that we will fail. That is why we must know those factors that make online stores succeed, but never without neglecting the trial-error that you can continually experience in your ecommerce: create, measure, learn and implement. Here are some tips that may be useful on how to create e-commerce marketing strategy for the store: Confidence : If someone is going to buy from ...

Sojern’s Digital Marketing Platform Now Available as a Subscription – Martechcube

Online Marketing
Sojern, a leading provider of digital marketing solutions serving 10,000 customers in more than 140 countries, today announced that it will offer its digital marketing solutions for independent hotel and chain properties as a subscription. A commission version of the same solution has been popular with Sojern hotel customers for some time. With this new package, the same enterprise-grade technology developed to power marketing campaigns for the world’s biggest travel brands is available to smaller hotels for a fraction of the price, and all in one platform. Offered as a direct bookings alternative to a hotel’s distribution deals with online travel agencies (OTAs), Sojern’s digital marketing solution delivers highly personalized advertising to consumers across multiple devices and digita
How to integrate podcasting into your marketing strategy – Prolific North

How to integrate podcasting into your marketing strategy – Prolific North

Marketing Strategy
We spoke to Kate to find out more about how podcasting can help a marketing strategy...You say we should think of podcasting as a vehicle? Think of podcasting as a marketing vehicle to bring people to you. Some argue that podcasts as a form of audio distribution are as revolutionary as the printing press once was, as it allows people to listen while they are doing other things such as driving, cooking, and doing housework. Being so easily consumed on the go makes audio, and specifically podcasting, a formidable leader for conveying messages. How can podcasting help share expertise around products or services? Audio allows you to inject enthusiasm and an air of authority into information, which is often lacking in the written word. Regular podcasts containing valuable content will h...
Grow Your Business With Social Media Marketing In 2020 – – VENTS Magazine

Grow Your Business With Social Media Marketing In 2020 – – VENTS Magazine

Social Media Marketing
Related Articles Growing business in this fast-growing digital media world is not a big thing. People back then were doing their business physically and getting reach to the consumers who were living in the area of their shop only. There were regular customers only who came to you and you are waiting for them on your shop and the convincing and generating sales. Now the world has changed, you can even take your shop to the people sitting at their homes or office place and sell them your product in all over the world. This thing is easy and possible by doing social media marketing. But what if you don’t have so much time to learn all the social media marketing and make sales. You don’t have time to manage your work physically and digitally as well; there is a soluti
Sojern's Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription – MarTech Series

Sojern's Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription – MarTech Series

Online Marketing
Serving 10,000 Customers in 140 Countries, Sojern Offers Hotels Real-Time Access to Travel Data and Holistic Digital Media Solutions Sojern, a leading provider of digital marketing solutions serving 10,000 customers in more than 140 countries, announced that it will offer its digital marketing solutions for independent hotel and chain properties as a subscription. A commission version of the same solution has been popular with Sojern hotel customers for some time. With this new package, the same enterprise-grade technology developed to power marketing campaigns for the world’s biggest travel brands is available to smaller hotels for a fraction of the price, and all in one platform. Offered as a direct bookings alternative to a hotel’s distribution deals with online travel agencies (OTAs
What To Consider For Generation-Based Social Media Marketing – Forbes

What To Consider For Generation-Based Social Media Marketing – Forbes

Social Media Marketing
PHOTO Getty Most marketing messages aren’t cross-generational, meaning that an ad that may resonate with one generation could be lost on another. It’s important for a business not only to identify its target market, but to craft a message that makes a connection to its intended audience. With all of these generational labels — from boomers to Generation Z — businesses need to know what works and who those people who make up each generation really are so that their advertising efforts target the right consumer base. Baby Boomers Baby boomers were born shortly following the end of World War II, spanning between 1946 and 1964. Unlike today's younger generations, baby boomers are comfortable with being reached through traditional media (TV, radio, newspapers). How
A question of motivation – Spectator.co.uk

A question of motivation – Spectator.co.uk

Motivation
‘Every day is different’, people like to say about their jobs. For the world’s best chess players, that’s only partly true. The game will be different, but the day will look much the same, and so will the international hotel room. In fact, professional players love a routine: they keep their energy for the game, not on deciding where to eat. That monastic focus can’t be taken for granted, especially when you’ve already achieved the highest goals. When Vladimir Kramnik, the former world champion who defeated Garry Kasparov in London in 2000, announced his retirement from chess last year, he put it down to a drop in motivation. The results of his games had stopped mattering quite so much to him. I’m glad that Kramnik hasn’t forsaken the game altogether. He threw his hat in the ring at t
Digital marketing tips to develop your business in 2020 – Gizmo Posts 24

Digital marketing tips to develop your business in 2020 – Gizmo Posts 24

Online Marketing Tips
Digital marketing is of huge help for a business to grow. It involves focussing on a particular target audience. As we stepped into the new decade, we need to come up with new marketing strategies to take the business to a higher level. The use of artificial intelligence, smaller internet costs, and mobile usage will help in shaping the business. Here are some tips to improve your digital marketing strategies for the coming year Prepare the content to be compatible with the global audience. The audience of your business is much beyond your expectations across the globe. Youtube trends say that 60 percent of its viewers are from outside the US This method has good implications across various online platforms. Now that the number of people using the internet and mobile phones has increas...