Friday, February 21News That Matters

Day: January 3, 2020

Best Practices For Fostering Intrinsic Motivation – Forbes

Best Practices For Fostering Intrinsic Motivation – Forbes

Motivation
Photo: Getty Workplaces and schools often unintentionally create environments that disincentivize the exact behaviors they hope to encourage. In the workplace, it’s extremely common to see a manager offer a bonus to their team if they hit a goal like “80 cold call dials per day.” In the classroom, it’s even more common to have an assignment with a specific deadline and rubric that maps out the exact requirements to achieve a “perfect” score. Both of these rewards seem like they would lead to their desired actions. And, in the short term, that is likely exactly what happens. But the results don’t last. After the bonus period ends, the same sales rep who received a bonus last week is trailing far behind the daily cold call count. And the instructor grading those
Five Social Media Marketing Mistakes You Must Avoid – Forbes

Five Social Media Marketing Mistakes You Must Avoid – Forbes

Social Media Marketing
PHOTO Getty Social media marketing is a strategy employed by many companies. One of the biggest complaints I hear from businesses is that they're not having much success on social media. The thing is that certain social media marketing mistakes can cause brands to fail. I'll be addressing several issues that may be impacting your social media efforts in this article. Are you making any of the following mistakes? 1. Posting Without A Clear Strategy Many organizations struggle with focus when they first start using social media marketing for business. There are two problems with posting without a clear strategy. First, your results will always reflect the quality of the content you publish on social media. Publishing sub-par content to hit a quantity target will...

9 Practical Self Help Books Without the Clichés: The List List #381 – Book Riot

Self Help
The List List, a weekly roundup of the best bookish lists, is sponsored by our $50 Barnes and Noble gift card giveaway! Enter here. at The Beat: 65 of the most anticipated graphic novels for Winter 2020 at Brightly: The Most-Anticipated Middle Grade & Chapter Books of 2020 at Bustle: 9 Self Help Books To Read In 2020 For Practical Life Advice Without The Clichés at Buzzfeed: 14 Children’s Books That They’ll Love Forever at Electric Lit: 56 Books By Women and Nonbinary Writers of Color to Read in 2020 at Entertainment Weekly: Happy New Year! Here are January’s 20 must-read books at Epic Reads: 17 Books That Take Place in the 1920s to Read in 2020 at Get Literary: 6 Murder Mystery Novels to Read After Seeing Knives Out at Paste: The Most Anticipated Young Adult Novels of 2020 at Pop
Edmonton Google Reputation Expert SEO Content Marketing Services Launched – Yahoo Finance

Edmonton Google Reputation Expert SEO Content Marketing Services Launched – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="Edmonton online marketing expert Jesse Johnson updated his SEO and content marketing solutions to help local businesses maximize their online visibility and improve their reputation" data-reactid="11">Edmonton online marketing expert Jesse Johnson updated his SEO and content marketing solutions to help local businesses maximize their online visibility and improve their reputation<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="EDMONTON, CANADA / ACCESSWIRE / January 3, 2020 / Digital marketing expert Jesse Johnson announced an expansion of his services to help Edmonton, Alberta businesses improve the...
How Bombay Sapphire Is Shaking Up Digital – AdExchanger

How Bombay Sapphire Is Shaking Up Digital – AdExchanger

Online Marketing
Gin is on the upswing. Gin accounts for just a single-digit percentage of US alcohol sales, but new brand entrants and a renewed interest in its bright flavors are making the category grow faster than many other spirits. Bombay Sapphire, as one of the classic gins on the market, is increasing its marketing investment to capitalize on this trend. It’s not bothered by new brands – such as Ryan Reynolds’ Aviation Gin – because they bring more attention to the category overall. “Gin is on a much faster growth trajectory than most other liquor categories,” said Bombay Sapphire brand director Tom Spaven. “We embrace new entrants because it gets people writing about gin and thinking about us, a quality London dry gin.” The Bacardi-owned brand takes a disciplined approach to marketing. Every c
Self-care: The gift that keeps on giving – Scope

Self-care: The gift that keeps on giving – Scope

Self Help
Self-care: The gift that keeps on giving Psychiatrist Jacob Towery discusses how to practice self-care and how it can benefit both individuals and the people around them. Author BeWell StanfordPublished on January 2, 2020December 28, 2019 Although self-care is encouraged by health care providers, for many of us giving care seems more important than receiving care. Could helping ourselves actually help others? To gain clarity, we spoke with Jacob Towery, MD, psychiatrist, author and adjunct clinical instructor in Stanford's Department of Psychiatry and Behavioral Sciences. What exactly is self-care? Self-care is any act or habit that promotes sanity, rejuvenation...
7 courses to turn you into a social media marketing expert in 2020 – Boing Boing

7 courses to turn you into a social media marketing expert in 2020 – Boing Boing

Social Media Marketing
One of the first things marketers learn in today's wired world is that there's no direct path to potential clients. Big companies are learning to laser-target their pitches to customers on the platforms they like best. There's no reason start-ups of any size can't do the same, and the Become a Social Media Manager Certification Bundle gives you the tools to do just that. Each of the courses in this online package is tailored to a different sphere of social media, which (despite the changing landscape) is still a wide-open frontier for marketers. You'll get walkthroughs on how to generate solid leads on LinkedIn, tailor your message to Instagram and Twitter and even grow your brand organically on a blog. Whether you're managing the campaign for a local business or a growing...
5 Content Marketing Trends You Need to Know for 2020 – Business 2 Community

5 Content Marketing Trends You Need to Know for 2020 – Business 2 Community

Marketing Strategy
Are you looking for the top content marketing trends for 2020? Now is the time when businesses are busy planning and tweaking their content marketing strategies in order to explode their growth this year.So, it’s important to know what’s trending in the world of content marketing. Because if you aren’t up-to-date on the latest content marketing trends, you won’t be able to keep up with your competition or reach your audience effectively.With a new decade here, it’s time to boost your content marketing efforts. Here are 5 content marketing trends you need to know for 2020.1. Video and live-streaming.Video and live-streaming are the hottest types of content online right now. According to Wyzowl, 68% of people say they’d prefer to learn about a new product or service by watching a short vi
6 Self-Care Tips To Use When You're Fighting With Your Partner – Elite Daily

6 Self-Care Tips To Use When You're Fighting With Your Partner – Elite Daily

Self Help
According to couples’ therapist and researcher Dr. John Gottman, the best way to positively alter your experience of conflict is to engage empathetically with yourself, and your own thoughts and feelings. This can be easier said than done, however. When you’re right in the middle of a hurricane of emotions, your self-awareness often goes right out the window. That’s why you may say things you don’t mean or do things completely out of character (like yell, slam a door, or assign blame) during a fight.Fortunately, you can hone this skill by practicing mindfulness, which teaches self-awareness. It not only enables you to better recognize the messages that your body is trying to tell you before, during, and after a relationship conflict but also helps you to stay present during a fight so t