If you are looking to grow your B2B tech company through digital marketing, this plan is a good place to start.It’s packed with the strategies that will help you develop new client relationships and nurture existing ones, all ordered in a simple-to-follow guide.Generally, these tactics are presented sequentially, meaning that they’re best tackled in order. But it’s likely that you have more experience in certain areas and less in others, so feel free to jump around to the sections that are most useful for you.Everything you’ll need to market your B2B tech firm is here. We’ll cover:Ready? Here we go.Marketing Strategy for B2B Technology FirmsIn B2B tech marketing, as in most things, the best place to start is with strategy. Having a sound strategy in place will help to ensure that tactic
A lot happened in social media in 2019 – from the continued influence of President Trump’s Twitter feed to Miller Lite’s “Unfollow” campaign to the increased power of social media to drive action and public perception in political, economic and world theaters. However, now that the holidays are firmly behind us, I wanted to highlight five big themes in the social media world that we’re already starting to see emerge, which are certainly worth a look. 1. Privacy, privacy, privacy Stealing from the old real estate adage, yes privacy is not only not going away, it will roar back in 2020 with vigor, but in a slightly different way. We’ve all seen platforms under fire for consumer privacy and Congressional hearings but look to platforms like Instagram as harbingers of things to come. T
By Debbie Nelson, DNA Creative CommunicationsPhotography by Amy Randall PhotographyHave you ever paid a 175% interest rate on a loan? Unfortunately, there are many people in our community faced with this reality. Recently 70-year-old Iris Burdine found herself in this situation and didn't know where to turn. Iris' story could happen to any of us if we are not careful. Several months ago, her car died and she needed transportation. Estimates for repairing the vehicle were extensive, and she had no financing options. So, Iris visited several used car lots to find an affordable vehicle. Ultimately, she found a used Chevrolet with over 70,000 miles and a sticker price of $9,595. Before it was all said and done the dealer added other fees totaling more than $15,000 for a car valued at $...
Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. CONTENT THAT CONNECTS: WHY INFLUENCER MARKETING IS THE FUTURE OF GEN Z ENGAGEMENT Gen Z is a business opportunity you can’t afford to miss. As 40% of the population commanding upwards of $40 billion in spending power, modern marketers need to build compelling strategies to engage with Gen Z. Downlo
(Newswire.net -- December 31, 2019) -- Banks are often run the same way while "going digital" with a banking app and upgraded website. Banks should formulate an expansive digital strategy that includes every department and every core function, uniting them all under a digital banner that focuses and supports the banking app and the website. The Digital World An institution's app and website are simply portals. In this sense, it's no different than a drive-up window or a branch counter. The fact that a mobile app is a digital access point leads many management teams to the mistaken notion that they have taken care of the digital aspect of the company. But a digital app is no more a digital strategy than a drive-up window is an automotive strategy. A digital strategy is what goes on behin...
The marketing press is full of stories about how we can make marketing more effective in 2020. In most cases, these articles are full of oft-repeated advice: the importance of email marketing, why SEO is important for your business, and how to store your customer data safely.In this article, we’ll take a different approach. Instead of looking at what we are doing right, let’s look at what we are doing wrong. Perhaps we can learn something that way. Here are the biggest mistakes that brands made in 2019, and how you can avoid them in the new year.1. Trying to be everything for everyoneThis is, believe it or not, the biggest mistake that marketers made in 2019. Multiple surveys have found that customers still feel that the content they receive isn’t relevant to them, and as a result, they
LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on market segmentation analysis. This success story provides comprehensive insights into how Infiniti’s market segmentation analysis helped a CPG company to streamline marketing initiatives and realize huge savings on their marketing budget. Although the global CPG industry has been experiencing positive growth over the past few years, a variety of complex challenges such as pricing pressure, investment volatility, and customer experience management hurdles have started coming to the forefront. Owing to such challenges, new approaches to understanding the market and target customers have become imperative for CPG companies. A
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The Japanese triathlete demonstrates her use of mindfulness, visualisation and motivation, in the new Bridgestone Olympic Channel interactive experience. As well as being a two-time Asian triathlon champion and an Asian Games gold medallist, Ai Ueda knows a thing or two about sports psychology.Known as the 'Iron Girl' in Japan, she has competed in 200 International Triathlon Union (ITU) competitions, achieving 49 podium finishes and 29 wins.As part of new Bridgestone Olympic Channel experience Olympic State of Mind, Ueda reveals the tools she uses to perform at her peak.The goal of Olympic State of Mind is to help people to be the best version of themselves, through interviews with elite sports stars, informative articles, quizzes and interactive games.Learn ...
The other day, a friend reached out to me and asked this simple question: “What are the major mistakes you see entrepreneurs making in their social media marketing, and what should they be doing instead?” When I look back at all of the mistakes I’ve made in business and marketing and add my observations from working with over 57,000 business owners and entrepreneurs in nearly every country in the world, it dawned on me. Social media marketing success boils down to three simple steps. The secret: Don’t start with social media! Instead, focus on the resources you already have. Most entrepreneurs who start with social media wind up overwhelmed, frustrated and broke — until they fully grasp a concept taught to military snipers: “Slow is smooth, and smooth is fast.” Here are the three key s