Thursday, April 2News That Matters

Month: January 2020

How digital marketing can benefit both online businesses and retail stores – Hit Search

How digital marketing can benefit both online businesses and retail stores – Hit Search

Online Marketing
Digital marketing in the retail industry is forever growing and evolving, which is why it’s always important to stay on the ball and ahead of the trends when it comes to your retail digital marketing strategy. Whether you’re trying to sell your product digitally or not, a bricks-and-mortar business still needs a digital presence in order to keep up with competitors and target the correct audience. It’s no secret that digital marketing in the retail sector is a crucial way for both retail stores and online businesses to develop relationships with their communities, forge stronger ties with their customers and identify any potentially missed opportunities that perhaps competitors have already picked up on. Having a solid digital marketing strategy as a retail business for both ecommerce a
Chiefs’ LeSean McCoy reveals one big motivation to win Super Bowl 54 – ClutchPoints

Chiefs’ LeSean McCoy reveals one big motivation to win Super Bowl 54 – ClutchPoints

Motivation
Kansas City Chiefs running back LeSean McCoy is among the notable players hoping to add a Super Bowl ring to their illustrious career. However, it seems there is an even bigger motivating factor for him to win a championship that transcends his own personal desire.Despite being one of the most revered coaches in the NFL, Andy Reid has always come up short on the big stage. McCoy says that he and many of Reid’s former players are pulling for him to finish the job this time around, via Dave Zangaro of NBCSportsPhiladelphia.com: “We want to do this for Andy,” McCoy said.“I’ll tell you what, that would mean the world to me and to a lot of guys on this team,” McCoy said. “But also to a lot of former players that played with coach Reid, they really want him to win. We know how hard he
7 Website Marketing Mistakes That Are Costing You Leads and Customers – Business 2 Community

7 Website Marketing Mistakes That Are Costing You Leads and Customers – Business 2 Community

Online Marketing
Why is my website struggling with sales?Why am I not getting any leads through my website?Why is my website not getting enough business?Why is my website not converting?Why are my site visitors not converting?These are questions I hear people ask all the time when they come to me for a consultation.They’ve spent a bomb creating an attractive website for their business. Now they want to know why it’s not getting them the flood of traffic, leads or sales they were hoping for.When I spend some time understanding their business and their online marketing strategy, it becomes pretty clear to me why their website is not converting.So if this is you, this article will help you understand what website promotion mistakes you’re making that are causing you to lose leads and customers.7 Mistakes T
Zorba Paster: Self-Help Options Can Improve Well-Being – Wisconsin Public Radio News

Zorba Paster: Self-Help Options Can Improve Well-Being – Wisconsin Public Radio News

Self Help
There are a ton of self-help books out there — all you have to do is go into a bookstore, a brick and mortar one, to see the shelves lined with them. In fact, I wrote one years ago, "The Longevity Code: Your Personal Prescription for a Longer, Sweeter Life."As for self-help apps, there are tons of them, too, with more coming every day. But the questions I get time and time again are: How much do they work? How good are they? Don’t you need that one-on-one interaction to make a difference? Now, I grant you it’s true that a personal interaction with a good therapist is an incredible thing to be treasured. It works well. But there are obstacles to this — cost, availability, taking off from work, the list goes on and on. For many people, this challenge is just too much. So back to the quest
Dublin Vinyl – Digital Marketing Manager (UK) – Music Business Worldwide

Dublin Vinyl – Digital Marketing Manager (UK) – Music Business Worldwide

Online Marketing
Dublin Vinyl is seeking an experienced Digital Marketing Manager to work across its growing consumer and D2C channels. Dublin Vinyl launched in 2017 by co-founders Hugh Scully and Donagh Molloy. Initially a vinyl pressing plant servicing the growing demand in the industry, we carved a successful niche by focusing on pressing high quality vinyl, shipping in competitive lead times and providing excellent customer service along the way.Working closely with our clients who include major labels, independent labels and artists, we provide a complete solution from manufacturing right through to fulfilment, delivering vinyl and merchandise directly to fans.Key ResponsibilitiesPlanning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertisingOversee ma...
At school or work, finding purpose can create motivation – Augusta Free Press

At school or work, finding purpose can create motivation – Augusta Free Press

Motivation
Published Friday, Jan. 31, 2020, 9:06 amFront Page » Business » At school or work, finding purpose can create motivationJoin AFP's 100,000+ followers on FacebookPurchase a subscription to AFP | Subscribe to AFP podcasts on iTunesNews, press releases, letters to the editor: augustafreepress2@gmail.comAdvertising inquiries: freepress@ntelos.net Twitter Facebook WhatsApp LinkedIn Reddit Tumblr Email(© zorandim75 – stock.adobe.com)Have you ever found yourself stuck in a rut? Maybe you’re procrastinating on an important project or you’re overworked and feeling burned out. The fact is, sometimes we all lack the motivation we need to do our best work – but there’s more than one way to break through that wall.If you need to break out of the motivation trap, though, perhaps the best strate
Michael Guberti: Three ways to leverage the most important trends in the next decade of digital marketing – Westfair Online

Michael Guberti: Three ways to leverage the most important trends in the next decade of digital marketing – Westfair Online

Online Marketing
With a new decade of digital marketing upon us, you can benefit from identifying key areas of interest to focus on. With a host of strategies and platforms that consistently evolve, let’s identify what you should prioritize as the most important trends to leverage to grow your business in the next decade of digital marketing. Consistently Develop Your OmnipresenceIncrease your brand awareness across social, search, shopping, video, voice and messaging platforms. Plan what messages and  promotions you will be publishing over the next 12 months by using a marketing content calendar. Fortune 500 companies have marketing calendars and you can benefit from creating one as well. Publish posts and stories to your Facebook and Instagram accounts using a combination of informative, inspira
Amy McCourt: Don't just lock people up. Give them motivation to change their lives. – Florida Politics

Amy McCourt: Don't just lock people up. Give them motivation to change their lives. – Florida Politics

Motivation
I am a Florida resident and a victim of a violent crime. On the night of Sept. 4, the comfort and safety of my home and family were violated when our house was invaded by four armed men. One of them put a gun to my head, one of my two sons was shot several times and my daughter, the youngest, hid in a closet and bravely called 911. My son is recovering physically, although he still suffers nightmares. We are all still struggling with the emotional impact. Two of the four home invaders have been arrested and charged with crimes that could put them in prison for life. They are 21 and 22 years old respectively. You might think that I want the state to put them in prison and throw away the key. I don’t. Should they be punished? Yes, they should be put in prison, kept out of society and away
12 Must-know Digital Marketing Tips – Business 2 Community

12 Must-know Digital Marketing Tips – Business 2 Community

Online Marketing Tips
1 -Take advantage of live video. Why? Live videos are watched for over 3x longer than an uploaded video, they’re inclusive and help you build stronger relationships with your audience2- Optimise your content for voice search. By next year, 30% of searches will be performed without a screen. Ways to do this include an FAQ page, long form content and use of simple words and short sentences.3 – Make video a core part of your marketing strategy. Video should be central to your marketing efforts, with online videos making up more than 82% of all consumer internet traffic by 2022 – 15 times higher than it was in 2017! If it’s not part of your marketing strategy, you’re in danger of missing opportunities to engage target audiences.4 – Add subtitles to your videos. You’ve probably heard it a mi
Netflix Layoffs Reported as the Streamer Shifts Marketing Strategy – Collider.com

Netflix Layoffs Reported as the Streamer Shifts Marketing Strategy – Collider.com

Marketing Strategy
“Is it on Netflix?” You’ve heard this question before; you’ve probably asked it yourself. If it’s on broadcast, On Demand, or in theaters, people will ask, “Is it on Netflix?” Anecdotally speaking, even audience members watching other streaming service’s content–on the actual streaming service itself–have been heard to exclaim, “This is great! Is it on Netflix?” The reigning ruler of streaming services doesn’t have a brand recognition problem, though it may have a brand identity problem. And what’s what makes the company’s new marketing strategy even stranger. Reportedly, according to THR, Netflix will be laying off some staff members, anywhere from 15 to who knows how many of their roughly 7,000 employees. Maybe that’s just downsizing, excess reduction, workforce efficiency optimizati