Saturday, April 4News That Matters

Day: December 26, 2019

Quick Hits: Jurrell Casey's Year-Long Motivation, Preparing for Houston's Starters, and the Titans Injury Report – Titansonline.com

Quick Hits: Jurrell Casey's Year-Long Motivation, Preparing for Houston's Starters, and the Titans Injury Report – Titansonline.com

Motivation
NASHVILLE -- The Titans returned to the practice field on Thursday at Saint Thomas Sports Park to continue preparations for Sunday’s game against the Houston Texans. Here’s a look at three quick hits from Thursday: Casey’s Comeback Titans defensive lineman Jurrell Casey was miserable at the end of last season. Casey suffered a knee injury in the team’s December 22 win against the Redskins, and he wasn’t able to play in the season finale vs. the Colts. The Titans lost that contest, and their season ended as a result. “I probably cried the first couple of nights,” Casey told Titans Online back in February. “I know it wasn’t too bad of a crazy injury, but just to know that I wasn’t able to help my team the following week, couldn’t participate in one of the biggest ga
Invisalign Goes Wide With Sports Marketing Strategy Across NBA, NFL, NHL and MLS – Forbes

Invisalign Goes Wide With Sports Marketing Strategy Across NBA, NFL, NHL and MLS – Forbes

Marketing Strategy
InvisalignInvisalign has become the “Official Smile” partner of five professional sports franchises across the NBA, NFL, NHL and MLS. Instead of going deep by partnering with one league and activating across all its teams, Invisalign chose to go wide and hit some of the most successful teams in each sport. Those teams include the six-time Super Bowl Champion New England Patriots, 2019 NBA Champion Toronto Raptors, five-time Super Bowl Champion San Francisco 49ers, 2006 Stanley Cup Champions Carolina Hurricanes and the New England Revolution. “The investments we’re making in these marketing relationships with winning teams is just one part of a very diverse platform designed to reach consumers where they live, work and play – online and through social media, at live events, and more,” sa
8 Content Marketing Stats That Can Help You Streamline Your 2020 Strategy – The Content Standard by Skyword

8 Content Marketing Stats That Can Help You Streamline Your 2020 Strategy – The Content Standard by Skyword

Marketing Strategy
The end of the calendar year is a great time to start looking toward the future–especially where your content marketing strategy is concerned. The trends and best practices for an effective content strategy are always in flux, affected by evolving search algorithms, new marketing technologies, and shifting consumer behaviors. For that reason, it’s worth reviewing some of the content marketing stats that are poised to have the greatest implication on businesses in the new year.By considering what the future may hold for content marketing in 2020, your brand can better position itself for changing times and ensure your efforts support both high-quality customer experiences and ROI for your business. Here’s a look at eight critical stats that can optimize your future content strategy for s
The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade – AdExchanger

The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade – AdExchanger

Online Marketing
<!-- --> The programmatic ecosystem spent the last 10 years in a state of hyper growth, and programmatic spending surpassed $100 billion dollars globally for the first time in 2019. While the next 10 years will likely bring a slowdown due to market maturation and data regulations, it’s indisputable that programmatic buying and the rise of ad tech changed the face of digital advertising. Here are 10 of the biggest trends to impact ad tech, digital marketing and the programmatic space since, in the words of MediaMath CEO Joe Zawadzki, the math men took over. Any others you’d add? Leave your feedback in the comments. From remnant to premium Back in the late ’90s, real-time bidding was synonymous with remnant inventory. It took a long time for t
Week 17 NFL bets: Lines adjusting for motivation factors, plus parlays, line moves and more tips – CBSSports.com

Week 17 NFL bets: Lines adjusting for motivation factors, plus parlays, line moves and more tips – CBSSports.com

Motivation
The regular season comes to a close this week, and just like every year, bettors have to wade through motivational questions with many of the matchups in Week 17. If these games were played on any other week of the season, some of these lines would be not just a few points different, but even a touchdown or more.Each week, I break down what you need to know about each game from a betting angle before you lock in your picks. I'll talk about big line moves, teasers and parlays to consider and more. But with the motivation angle to think about in each game, I'm not sure it does any good to tell you which lines DVOA disagrees with, or what the biggest line moves are when they're tied solely to motivational circumstance...
Five key social media trends that will shape 2020 – ClickZ

Five key social media trends that will shape 2020 – ClickZ

Social Media Marketing
We’re gearing up towards a new year that is full of challenges and opportunities for marketers and leaders who want to make the most of social media. 2019 was a very interesting year for social media marketing both in terms of the rising trends but also the emerging technologies that got us thinking of the best ways to include them on our strategies. It’s a good time now to step back and review your current strategy and what you need to change in 2020. Here are five key trends for 2020 to keep an eye on: Going beyond likes Instagram has started testing the idea of making the like counts private for a number of users all over the world. Private like counts make an interesting experiment both for our personal and profes