Thursday, February 27News That Matters

Day: December 24, 2019

Annual Franchise Marketing Report: Digital Marketing: Spend & Effectiveness – Franchising.com

Annual Franchise Marketing Report: Digital Marketing: Spend & Effectiveness – Franchising.com

Online Marketing
2019 marked the debut of the Annual Franchise Marketing Report (AFMR). For a short time, we will publish highlights in this newsletter. Ordering information is below. This new annual report provides franchise consumer marketers with invaluable data and analysis they can use to benchmark their performance against other brands, within both franchising and their industry sector - a resource they can use to improve the effectiveness and ROI of their marketing efforts. Franchising's increasingly competitive landscape has strengthened the need for marketers to better understand how their brand measures up against the competition and is performing in the wider marketplace. The AFMR is intended to help franchise consumer marketers understand how their team compares with their peers and, more...
Reputation House Launching Brand Reputation Management Application – MarTech Series

Reputation House Launching Brand Reputation Management Application – MarTech Series

Online Marketing
The Reputation House brand protection agency has announced the launch of its first specialized application for brand reputation management. The announcement of the launch of the application, named ION, was made at the Digital Marketing Nights event, which was held in Hong Kong on November 28, 2019. The event became the second for Reputation House after the immense success of the first Digital Marketing Nights, which was held in May of 2019. The new digital product by Reputation House is being developed as an application for mobile devices for analyzing public opinion online. The advanced software employed within the architecture of the application allows users to analyze the tonality of online references made to a specific brand and derive results on public perception. Marketing Technol...
Social Media Storm Clouds Keep Rolling In For Marketers – Forbes

Social Media Storm Clouds Keep Rolling In For Marketers – Forbes

Social Media Marketing
GettyMarketing teams trying to steer clear of brand safety accidents are keeping an increasingly watchful eye on social media.Identifying risks and projecting rewards has grown more difficult. What may appear to be a relatively safe environment for a marketing campaign on social media can unexpectedly flare up into something contentious and polarizing.I recently asked Mike Menkes, SVP with Analytic Partners, an analytics consulting and technology firm, for his perspective.Paul Talbot: What headwinds do you see social platforms experiencing in the year ahead that marketers should be aware of?Mike Menkes:  New privacy regulations, 2020 elections impacting social media engagement, and rising advertising and CPM costs are all major trends that marketers should be keeping an e...
Self-Care Practices for People Short on Time and Money – Thrive Global

Self-Care Practices for People Short on Time and Money – Thrive Global

Self Help
Self-care is trending in wellness, self-help, and business and anyone from The Oprah Magazine to Forbes offers advice on self-care practices and rituals. There are even podcasts dedicated exclusively to self-care.  We know that self-care practices contribute to feeling better, improve our self-awareness and self-confidence, leave us with more energy and calm, and overall contribute to our well-being. Our health, relationships, work, productivity, creativity all depend on making time for us. Self-care is not selfish; it’s essential. Why then, according to PubMed: “Only 6.6% of Americans 25 years of age and older engaged in health-related self-care each day.” PubMed Why isn’t self-care a priority?  More than one in four Americans
NFL Team Motivation, Week 17: Which teams have the most to play for? – DraftKings Nation

NFL Team Motivation, Week 17: Which teams have the most to play for? – DraftKings Nation

Motivation
When trying to decipher who to play in Week 17 of the NFL season, we first need to look at motivation, then health and then whatever scenarios you can build in your head that will likely end up being incorrect. Below I take a look at each team’s motivation to win in Week 17. Teams already in the playoffs with no motivation to play starters: Baltimore Ravens The Ravens will rest their starters according to John Harbaugh. They have the No. 1 seed clinched. There is a chance a player like Justice Hill could see good run and has some value, but no matter what we hear, we cannot trust any Ravens player to play all game. Houston Texans The Texans have a slim chance to move from the No. 4 to No. 3 seed but that can only happen if the Chiefs lose to the Chargers at home in the early game. Kansa