Ah, social media platforms. It’s to us Millennials and Gen Z-ers what going to the park and socializing used to be, to Boomers. Well, more or less, at least. Social media is one of the most powerful mediums ever created and, without a doubt, social media platforms are the most overused platforms daily. (Source) The reason behind social media’s great success is the fact that the platforms are, much like email, always accessible, through all devices-mobile, desktop, you name it. There’s an app for anything you want. This type of accessibility and success of digital marketing made platforms that offer tools for email marketing and marketing automation for agencies that deal with digital anything, much too needed. And all of this comes at a price. Can SMEs live up to our era’s expectations
Monday, December 23, 2019 The US Court of Appeals for the Federal Circuit determined that a Patent Trial and Appeal Board (PTAB) finding regarding motivation to combine based only on conclusory expert testimony was not supported by substantial evidence, and thus reversed the PTAB’s determination that the patents-in-suit were unpatentable as obvious over the prior art. TQ Delta, LLC v. Cisco Systems, Inc., Case Nos. 18-1766, -1767 (Fed. Cir. Nov. 22, 2019) (Stoll, J). Cisco Systems filed two inter partes review (IPR) petitions challenging the patentability of two TQ Delta patents related to improving the signal to power ratio of electronic communications systems. The IPR petitions alleged that the
The holidays can be a difficult time for caregivers. Between increased responsibilities, tighter budgets and even the lack of sunlight, self-care is more important during this time of year than any other. We often see symptoms of burnout in this community, and the added stress of the holidays may only make this worse. GettyWhy is self-care important? As caregivers, we’re always busy, juggling our own responsibilities alongside those of our loved one. The holidays only make this more difficult, as the ongoing responsibilities of care are interspersed with family visits, holiday events or our care recipient’s loneliness. We can only provide care and serve others if we care for ourselves first. In order to be our best, we need to be strong and well-rested. Self-care is ultimately one of th
No marketing strategy can be complete if you don't add a social media plan to it. We could even claim that social networks have become the most influential marketing mechanism of the 21st century thanks to their potential to raise awareness and drive user engagement. According to Statista, the likes of Facebook and Instagram attract more than two billion users every day. It's a stunning figure that clearly proves the necessity to invest in social media marketing. Modern organizations know this very well, which is why over 50 million small businesses are active on Facebook alone. The only question is how to make the most of social networks and use it for brand promotion. Our job is to help you with that, so keep reading to see the seven fundamental social media marketing tips. 1,...
Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a go-to-market strategy, measuring impact and…should I go on? It’s safe to say there are a lot of pieces to the Marketing puzzle, and it’s simply impossible to do it all. But what if you could use just one piece of creative content to accomplish all of your key objectives throughout the entire Marketing funnel? Today, more brands are taking a bold stride away from traditional tactics and leveraging a podcast to fuel their strategy. Podcasting is more than cranking out content for the sake of more, and it’s much more than jumping on the bandwagon. Rather, it’s a mechanism for creating true connection through the pow
As we enter 2020, social media will remain a critical channel for driving brand awareness and generating sales. To see the best return on investment (ROI), however, brands will have to be early adopters of a few social media marketing trends we’re shining a light on here. Think TikTok influencers, augmented reality (AR) social commerce and video storytelling. 1. The Rise of the TikTok Influencer This year, TikTok outperformed all social media platforms. Recent data from Sensor Tower showed that TikTok hit 1.5 billion downloads across iOS and Android. Users in India accounted for 31 percent of the app’s downloads, followed by 11.5 percent in China and 8.2 percent in the US. TikTok even outranked Instagram and Facebook, which indicates that Gen Z have found a new playground. This has open
Do you sometimes feel overwhelmed by the rapidly growing number of digital marketing trends? Constant Contact's Chief Marketing Officer John Orlando cuts through the clutter, sharing three marketing strategies to focus on in 2020. With so many marketing trends for businesses to track and try, it can be tough for small business owners to figure out which ones are worth focusing on with limited time and resources. Emerging trends bring new marketing opportunities, which can sometimes feel like too much of a good thing: interactive content, chatbots, messaging apps, AI and more. According to an Endurance International Group study, 64% of the market feels overwhelmed when managing marketing. So it’s no surprise that many small business owners I talk to feel overwhelmed by all the options
Photo: Getty With the holidays upon us, CMOs all over the world are busy with the annual end-of-year push to connect with their target consumers, reach new audiences, build desire for their products and deliver special incentives that ultimately lead to sales. Unfortunately, for many of these marketing pros, the song is the same as the year before and the year before that. It’s another year of “Jingle Bell Rock” for a world that’s moved on to hip-hop and EDM. Don’t know what EDM is? Ask your grandson. He’s the one playing video games because he already finished all of his holiday shopping on his smartphone last Saturday. This is not to say that the brick-and-mortar world of Black Friday sales doesn’t exist. It most certainly does, and marketers would be foolis
GettyIt’s the most wonderful time of the year! It’s also the season when we are juggling everything. Work-life balance? Try work-life-holiday balance! Having that extra ingredient in the mix can be challenging. The holidays are a wonderful time, but they do add extra pressures like getting gifts, taking care of your family, and closing your books. Between it all, don’t forget to include yourself in the equation. After all, ‘tis the season to be giving — and that includes being giving to yourself.If you’re anything like me, taking care of others is part of your DNA. As a mother, a wife, a daughter, and CEO, I am also constantly pulled in a million different directions. I’m a natural nurturer, and nothing makes me happier than supporting others, but it can take a toll. This is especially
Many online marketing tactics have analogues in bricks-and-mortar stores, one shopper observed. Photo: sarah silbiger/Reuters By Charity L. Scott Charity L. Scott The Wall Street Journal Biography @CharityLScott charit...