Saturday, April 4News That Matters

Day: December 21, 2019

Will Social Media Ever Rule the Internet? – Business 2 Community

Will Social Media Ever Rule the Internet? – Business 2 Community

Online Marketing
Without a doubt, social media has changed the way we live in the world. It has become a tool for us to meet new people, access information and demand political change in this day and age.Did you know that social media platforms are used by one-in-three people in the world and by more than two-thirds of all internet users? That’s a lot of active users!Social media’s influence amongst the world’s internet users is undeniable. So yes – while it’s true that social media may rule the internet and our social lives, our question is, is social media is king for businesses when it comes to online marketing?Not quite. While social media is still an undeniable part of the modern marketing mix, it’s important to understand that it isn’t the whole picture. So, use social smart but don’t get caught u
Illini have some 'extra motivation' entering Braggin' Rights showdown – Champaign/Urbana News-Gazette

Illini have some 'extra motivation' entering Braggin' Rights showdown – Champaign/Urbana News-Gazette

Motivation
CHAMPAIGN — The over/under on questions to Illinois men’s basketball coach Brad Underwood about Missouri’s trio of Mark Smith, Jeremiah Tilmon or Javon Pickett was set at two in the Illini basketball office before Underwood’s Thursday afternoon press conference ahead of the latest Braggin’ Rights game.The Illinois staff probably low-balled it.That Smith played his freshman season for the Illini before transferring to Missouri and Tilmon and Pickett were both signed in the 2017 class before Illinois’ coaching change that offseason are natural storylines — and will remain so until they graduate — ahead of the latest installment in the rivalry series between Illinois (8-3) and Missouri (6-4) that tips off Saturday at noon at the Enterprise Center in downtown St. Louis.“One, Derri
How to Create a Content Marketing Strategy That Actually Works – E-Commerce Times

How to Create a Content Marketing Strategy That Actually Works – E-Commerce Times

Marketing Strategy
Today's consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control.Added to this, they have become immune to traditional outbound marketing methods -- such as billboards and television advertisements -- and they expect brands and businesses to tailor their messages based on customers' individual needs and preferences. Despite the new lay of the land, e-commerce businesses can create content marketing strategies that cut through the noise and help push prospects down sales funnels. Content marketing gets three times more leads than paid search advertising, according to the Content Marketing Institute (CMI). It costs 62 percent less than traditional marketing, Demand Metric has found. That's impressive...
Addictions guru channels survival of the Holocaust into self-help empire – The Times of Israel

Addictions guru channels survival of the Holocaust into self-help empire – The Times of Israel

Self Help
LONDON — In his international best-selling book, “Scattered Minds,” Dr. Gabor Maté writes that Attention Deficit Disorder (ADD)  is not a genetic illness but a developmental delay that starts out as a coping mechanism in response to trauma rooted in childhood. As an example, the family practitioner and expert on the psychology of addiction cites his own ADD. He includes a black and white photo of his mother holding him as a four-month-old baby with a yellow, Nazi-mandated Star of David prominently visible over her heart. Maté’s family emigrated to Vancouver in 1956, but he was born in Budapest in January 1944, where the chances of survival for most Hungarian Jews were slim. By April 1945 over half a million Hungarian Jews had been slaughtered in the Holocaust. Many were s
GSK finds synergies with global marketing strategy – – pharmaphorum

GSK finds synergies with global marketing strategy – – pharmaphorum

Marketing Strategy
GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the Veeva 2019 Commercial and Medical Summit, Europe.GSK’s approach to marketing content has had a major rethink in the last two years, under the new leadership of Emma Walmsley and Luke Miels.While the new CEO has made some high-profile changes to the company’s management team, there have been some changes to the way the company approaches its promotional material and marketing content.At the Veeva summit in Barcelona, Parker Richardson, director for global content strategy & standards at GSK, told delegates that the pharma industry in general is far from the model used by Netflix, where the c