Thursday, February 27News That Matters

Day: December 20, 2019

Verda James students donate hygiene items to Self-Help Center ahead of Christmas (PHOTOS) – Oil City News

Verda James students donate hygiene items to Self-Help Center ahead of Christmas (PHOTOS) – Oil City News

Self Help
(Casper Police Department, Facebook)CASPER, Wyo. — Some Verda James Elementary School fifth-graders came up with a way to support the community this holiday season.“If you’ve ever wondered about the next generation of Casperites, let us tell you – they are pretty incredible,” the Casper Police Department said on Friday, Dec. 20. “On their own, they decided to help those in need who utilize the services and shelter of the Self-Help Center in Casper.”The students donated self-hygeine items to the Self-Help Center. The police department says the students worked together to gather donations from local businesses.Article continues below...“We’re so proud to watch our Casper kids grow up into caring and giving members of our community,” Casper PD added. “Moms and dads, you’re doing
12 Social Media Trends to Watch in 2020 – Entrepreneur

12 Social Media Trends to Watch in 2020 – Entrepreneur

Social Media Marketing
Here's what businesses, brands and the average user can anticipate for the future of social platforms. December 20, 2019 9 min read Opinions expressed by Entrepreneur contributors are their own. The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. More than 90 percent of millennials regularly use at least one of these platforms, and more than 85 percent of Generation Zers learn about new products through social media. It’s not hard to see why nearly three-fourths of marketers believe social media is an effective part of their business.As we close this decade down, there’s
THE IMPORTANCE OF MOTIVATION IN LIFE – Thrive Global

THE IMPORTANCE OF MOTIVATION IN LIFE – Thrive Global

Motivation
Women, contrary to popular belief, are not just delicate beings that are meant to dedicate their time to the upbringing of their children and to manage home chores. They are powerful figures who can conquer the world when given a chance! There is no denying the fact that women are underrepresented in various professional fields just because ofstereotypes. Jobs such as those of firefighters, computer programmers, aircraft pilots are commonly open to men only, and women are highly discouraged from choosing these career paths. The reason? A failed mindset! The world has created artificial barriers due to which highly qualified women are unable to reach their full potential. The myths that keep skilled women with strong visions from working in non-traditional fields start from not ha...

Green Lotus Digital Marketing Agency Nominated for Digital and E-Commerce Business of the Year Award – Martechcube

Online Marketing
The Green Lotus team is thrilled to be nominated by the CanadianSME Business Magazine and look forward to joining other entrepreneurs and business owners to celebrate the contribution that small business owners have made to the Canadian economy at the awards gala. Founded in 2012, Green Lotus was a boutique marketing agency offering tailored marketing services to clients including SEO, Google Ad Management, Social Media Ad Management, Website Design and Content Development. The agency has evolved over time to meet changing market needs and incorporate the latest in digital technology. Today, Green Lotus offers 30+ digital marketing services and has launched new products to meet market needs. 2015 marked the launch of Green Lotus SEO Tools a cloud-based suite of 35+ tools, with simple ye...
How Can a Brand Articulate a Purpose with Digital Marketing? – MarTech Advisor

How Can a Brand Articulate a Purpose with Digital Marketing? – MarTech Advisor

Online Marketing
Toby Britton, CMO at Miappi, explores how brands can use digital marketing tools such as user-generated content to reinforce their sense of purpose, in an effort to support their wider corporate social responsibility strategy.Today many b2c brands are adopting, or at least talking about, the idea of ‘purpose’ as a way of connecting with consumers and increasing brand equity. It’s no longer enough to just sell soap, chocolate, trainers or fizzy drinks, today’s brands need to have some deeper and more meaningful reason for their existence. And why not? If you can show your brand has a greater purpose you should do just that. All things being equal, most consumers would prefer to buy a brand that not only serves their immediate need but does something more for the world we live in.
Learn How to Leverage Top Online Marketing Channels in Less Than Eight Hours – Entrepreneur

Learn How to Leverage Top Online Marketing Channels in Less Than Eight Hours – Entrepreneur

Online Marketing
Cover Google Ads, YouTube Ads, and LinkedIn Ads in one place. December 20, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Whether you run or work for a B2B or B2C company, it is absolutely imperative to have a strong web presence. The key to standing out online is having a great digital marketing strategy, which is why companies will pay big money to digital marketing experts. Want to become one? Check out The Complete Digital Advertising Super Bundle.This 7.5-hour bundle takes a...
Why Le'Veon Bell feels no extra motivation against Steelers – New York Post

Why Le'Veon Bell feels no extra motivation against Steelers – New York Post

Motivation
For Le’Veon Bell, Sunday’s game against the Steelers will give him a chance to see some of his old friends and his old fans. “It’s going to be packed with Steeler fans,” the Jets running back said about MetLife Stadium. “When we played the Raiders, it was a lot of Raiders fans and it was loud. I think it’s going to be similar to that, if not more. Steeler fans travel well.” And what kind of reaction does he expect from them? “I don’t know, honestly,” Bell said. “I think it will probably be 50/50. I think there will be half that will be happy to see me and still love me and half that hate me and despise me. It is what it is. I’m going to show love regardless. Everybody that’s wearing my jersey I’m going to go sign it and things like that. It’s going to be fun.” Bell spent the first five
Tennis: Sharapova still has 'fire and motivation' despite 2019 misery – CNA

Tennis: Sharapova still has 'fire and motivation' despite 2019 misery – CNA

Motivation
ABU DHABI: Maria Sharapova insisted on Thursday (Dec 19) that she still has the "internal fire and motivation" to compete professionally, despite the lingering shoulder problem that kept her out of action for long stretches this season.The former world number one was only able to play in eight events in 2019, contesting just 15 matches in total. Advertisement Advertisement The Russian five-time major champion made her first on-court appearance since her US Open first round exit in August in an exhibition in Abu Dhabi on Thursday, where she fought back from a break down in each set to defeat Australia's Ajla Tomljanovic 6-4, 7-5."Any chance that I get to come out and play competitively is a really good day because I just haven't played a lot," Sharapova told reporters at t...
Boston Proper revamps its 27-year-old direct mail strategy – Glossy

Boston Proper revamps its 27-year-old direct mail strategy – Glossy

Online Marketing
According to women’s clothing company Boston Proper, print isn’t dead.The Florida-based company has been mailing out catalogs since since 1992 and has had an online presence since the early 2000s. The catalog is still a big part of Boston Proper’s marketing, but in the last 18 months, the company has been setting up a digital marketing strategy to reach its female customers over 40 beyond the pages of print. The company had social media accounts prior to that, but had done little in the way of paid digital ads. While a lot of companies turn to Instagram to drive sales among Gen-Z and millennial shoppers, it’s not the best tool for reaching Gen X. Boston Proper, leaning on its two data scientists (who help analyze customer and sales data to better target customers) and growing marke