Thursday, February 27News That Matters

Day: December 18, 2019

Why and how to apply color theory in social media marketing – PR Daily – PR Daily

Why and how to apply color theory in social media marketing – PR Daily – PR Daily

Social Media Marketing
Social media is visual. Images (and, increasingly, video) are the most engaging content on all channels.  The 3.2 billion active users across all platforms are eager for relevant content, and images are essential to capturing their attention. When people get information paired with an image, they remember 65% of that information three days later, compared with 10% retention of information heard. Facebook posts with images garner 2.3 times the engagement of posts without images. With easy access to cell phones, social media managers can create a steady stream of image content. However, we still need forethought, planning and a discerning eye to create high-quality images that are truly memorable and fit a brand’s tone.  If
Online Marketing Essentials for Small Business Success – Latin Post

Online Marketing Essentials for Small Business Success – Latin Post

Online Marketing
Online internet marketing strategies can get complicated for small business owners. It helps to take time and make sure your business is taking advantage of the most vital marketing components available. Every business is a little different and their needs will differ as well. Regardless, below are some of the top online marketing strategies small businesses should be implementing for success. 1. Create a Solid SEO Strategy Search engine optimization (SEO) is an online marketing practice. It revolves around engineering the content of your website in a way that helps increase the chances it will appear at the top of search results in Google and other search engines. Having a poor search ranking often means little or no traffic coming to your website. SEO techniques are constantly c...
10 Tools for Social Media Managers in 2020 – Entrepreneur

10 Tools for Social Media Managers in 2020 – Entrepreneur

Social Media Marketing
An updated list of tools to help manage posting on social media. December 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The social media landscape shifts on a regular basis, but it has changed dramatically since Entrepreneur's 2016 article, "6 New Social Media Marketing Tools The Experts Use," and so too have the services around it. Some tools are still very much relevant — Buffer, for example — but four years is a lifetime in social media, so it's high time for a refreshed version. Here is my list of social media management tools that will ensure you’re equipped with the latest technology as we enter 2020. Soc
10 Online Marketing Tips to Top On Google Search Results Pages – ValueWalk

10 Online Marketing Tips to Top On Google Search Results Pages – ValueWalk

Online Marketing Tips
Owning a digital presence has become essential for every business today, irrespective of their scale. Therefore, the online market is booming with every new business website launch that claims to provide better services than others and the doors of opportunities are opened far wide for startups too. And in times like this, online visibility is what every business is craving to gain the attention of most of the customers. PhotoMIX-Company / Pixabay Google Search Result Rankings: A Measure to Understand Where a Business Stands Among the competitive environment of today, it is very much important to gain increased visibility to reach the maximum of potential customers. While most of the business approaches have shifted online, the concepts of marketing and promotions have also updated and ...
Tinuiti, a Digital Marketing Agency, Names Amar Braithwaite as SVP, Social Media – MarTech Advisor

Tinuiti, a Digital Marketing Agency, Names Amar Braithwaite as SVP, Social Media – MarTech Advisor

Social Media Marketing
Prior to joining Tinuiti, Braithwaite served as Vice President of Digital & Social Media Strategy US for Publicis Groupe. Braithwaite spent several years at the agency. New York: Tinuiti, independent performance, and data-driven digital marketing agency, announced today that Amar Braithwaite has been named Senior Vice President, Social Media. In this role, Braithwaite will work with the agency’s growing creative division and data insights team to deliver strategic paid social solutions that advance lead generation, app downloads, sales, and customer loyalty. SALES ENABLEMENT IN THE EXPERIENCE ECONOMY: STRATEGIC CONSIDERATIONS FOR B2B ENTERPRISES Seismic is the recognized leader in sales and marketing enablement, equipping global sales
Jellyfish is adapting its marketing strategy as SVODs battle for customers – The Drum

Jellyfish is adapting its marketing strategy as SVODs battle for customers – The Drum

Marketing Strategy
A growing number of subscription video on demand (SVOD) services are spending big to reel in customers, and Jellyfish is hoping to cash in.Customer acquisition is a costly proposition for SVODs; Netflix spent $554m on marketing in Q3 of 2019 alone. Working to prevent customers from canceling their subscriptions and restarting the costly marketing cycle is a key challenge for SVODs, especially when a customer’s favorite show has ended. Jellyfish announced the acquisition of creative outfit Social Life Monday (16 December) to offer SVOD services a cure for this churn. Social Life specializes in marketing shows from streaming services, such as Netflix’s Big Mouth, on social media through both paid and organic posts. Jellyfish chief executive officer Rob Pierre said there are opportunities
Turbine Federal Credit Union merges with Self-Help Credit Union – Upstate Business Journal

Turbine Federal Credit Union merges with Self-Help Credit Union – Upstate Business Journal

Self Help
Self-Help got its start helping rural North Carolina farmworkers gain ownership of local mills that were being shut down. Photo provided. Greenville-based Turbine Federal Credit Union announced its merger with Self-Help Credit Union, headquartered in Durham, North Carolina. Turbine has approximately 2,900 members and $26 million in assets. The merger was approved by both credit union boards and by state and federal credit union regulators. “Turbine and Self-Help are both mission-centered credit unions driven by the desire to help our members and the communities where they live,” Turbine Federal Credit Union Board vice-chairman Jackie Mondora said. “Working together we will be able to not only ensure members have access to the best financial services but also strengthe
How to Motivate Your Team During Crunch Time – Harvard Business Review

How to Motivate Your Team During Crunch Time – Harvard Business Review

Motivation
Boris SV/Getty Images There are times when work ramps up and you need all hands on deck. Ideally you want people to jump into the work excited and enthusiastic rather than dreading what’s coming. So, what can you do to rally the troops when the team’s workload is particularly heavy? How do you talk about the project or time period so that people don’t feel daunted? And, how do you keep an eye on stress levels while still motivating people to get through the crunch? What the Experts SayWhether it’s a seasonal crunch time or a particularly demanding project with a tight deadline, it can be hard to keep people focused and motivated when they’re overloaded. The fact is, “most people already have a lot on their plate,” says Lisa Lai, a business advisor and coach. And so
Actions, Motivations, and Trust – Innovation Excellence

Actions, Motivations, and Trust – Innovation Excellence

Motivation
by Yoram Solomon(Excerpt from my upcoming book The Book of Trust):One element of personal shared values is encompassed in the why we are taking action, and what action we choose to take. Imagine two people as in the image below. Each is driven by motivations and interests that are not necessarily made visible to the other person. These are their “Why”. Why they are doing things. Those can be aligned between the two of them but could also be conflicting (relatively opposite to one another), or simply different (not the same, but not conflicting, either). Those invisible interests or motivations drive them to take action, or state interests publicly. Those actions can be in cooperation with one another or conflicting with one another. How does that affect trust between them
Toronto's Green Lotus Digital Marketing Agency Nominated for Digital and E-Commerce Business of the Year Award by CanadianSME Business Magazine – Yahoo Finance

Toronto's Green Lotus Digital Marketing Agency Nominated for Digital and E-Commerce Business of the Year Award by CanadianSME Business Magazine – Yahoo Finance

Online Marketing Tips
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="CanadianSME Business Magazine's National Business Awards recognizes the contribution that small business owners provide for Canada's economy, and Green Lotus Digital Marketing Agency has been nominated for Digital and E-Commerce Business of the Year Award." data-reactid="11">CanadianSME Business Magazine's National Business Awards recognizes the contribution that small business owners provide for Canada's economy, and Green Lotus Digital Marketing Agency has been nominated for Digital and E-Commerce Business of the Year Award.<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="TORONTO, Dec 18, 2019 /PRN...