Thursday, February 27News That Matters

Day: December 17, 2019

7 Ways Diversity and Inclusion Professionals Can Practice Self-Care – Forbes

7 Ways Diversity and Inclusion Professionals Can Practice Self-Care – Forbes

Self Help
GettyThe job of a diversity, equity, and inclusion (DEI) practitioner can be understandably taxing. Giving talks, speeches, trainings, and workshops on charged topics like racism, sexism, discrimination, bias, and other societal inequities can take a toll on any individual. With the rise of racism, and political divisiveness at an all-time high, the need for DEI practices that bring people together is imperative. But what’s also important to assess is how DEI practitioners cope with the daily stressors that come with the job. Stress can have several deleterious effects on a person, including lowered productivity and chronic illness. A DEI practitioner who is overwhelmed, stressed, and unsupported by organizational leadership won’t be able to effectively do their job, which is not benefi
Greenville's Turbine Federal Credit Union announces merger with Self-Help Credit Union – Greenville

Greenville's Turbine Federal Credit Union announces merger with Self-Help Credit Union – Greenville

Self Help
Turbine Federal Credit Union, based in Greenville, SC, today announced a merger with Self-Help Credit Union (Self-Help), headquartered in Durham, NC. Turbine has approximately 2900 members and $26 million in assets. The merger was approved by both credit union boards and by state and federal credit union regulators.Greenville Gas Turbine Employees Federal Credit Union was formed in 1976 to provide General Electric (GE) employees in Greenville with access to affordable financial services. It worked to create a member-owned, financial cooperative that works for the benefit of those within its field of membership. In 2015, the board of directors for the credit union officially changed the name to Turbine Federal Credit Union to position the organization for future growt...
RRD Releases 5 Trends That Will Define Marketing Strategies in 2020 – Printing Impressions

RRD Releases 5 Trends That Will Define Marketing Strategies in 2020 – Printing Impressions

Marketing Strategy
R.R. Donnelley & Sons company, a leading global provider of multichannel solutions for marketing and business communications, today unveiled the five trends that will shape marketing decisions for 2020. Earlier this year, and for the first time, RRD was ranked #8 in the U.S. on the 75th annual Ad Age Agency Report, which classifies and analyzes advertising and marketing-services agencies based on U.S. and worldwide revenue.From its own experience leading the marketing industry, RRD has honed in on five key trends that will be pivotal to marketers seeing success in 2020, including: Trend #1: From omnichannel to optichannel. For years, marketers have been working to consider every channel in order to be successful. While this may have been realistic a decade ago, the vast number of ch...
Social Media Predictions for 2020 [Infographic] – Business 2 Community

Social Media Predictions for 2020 [Infographic] – Business 2 Community

Social Media Marketing
Social media platforms keep you constantly on the edge. Which is the fresh one that is about to get popular? Which is going to die? Which is testing new features month after month after month, and which features will it finally accept?Social media is a world that’s live and vibrant and unpredictable. But, it’s unpredictable only to a certain extent. Yes, we don’t know which new platform might pop up tomorrow and we don’t know which old platform will be hit by some new disastrous scandal. But, if we observe the trends closely (and we do), we can predict what is likely to happen in 2020. We know what the platforms have been testing, how the user base of each platform changes, and which tactics are growing among marketers. And that’s how we draw conclusions. So here are some things that we
How to write a digital marketing strategy for your brand Marketing News – Media Update

How to write a digital marketing strategy for your brand Marketing News – Media Update

Marketing Strategy
Looking at the marketing aspect, main marketing channels such as magazines, billboards and flayers have fallen in the shadow of the digital world. We can't say that the old-school marketing efforts have completely lost their charms — but digital marketing is surely superior. If you haven't yet employed your digital marketing targeting, you are missing a whole online community that won't get a chance to get to know your brand. Here are five tips to help you build a digital marketing strategy: 1. Create a buyer persona One of the benefits of the online community is the availability of information. You should use that as an opportunity to create a buyer persona. Details that make your buyer persona will determine the direction of your digital marketing campaign.All the informatio
Can AI Improve the Employee Self-Help Experience? HR Leaders Weigh In – HR Technologist

Can AI Improve the Employee Self-Help Experience? HR Leaders Weigh In – HR Technologist

Self Help
Pat Calhoun, CEO of Espressive, discusses how HR leaders are catching up with IT in their initiatives to leverage AI to improve the employee experience.  Statistics continue to prove that IT is looking at artificial intelligence (AI) to improve the employee self-help experience. According to Gartner’s 2019 CIO Survey, “the number of enterprises implementing AI grew 270 percent in the past four years.”1 In this article, we’ll discuss how HR leaders are catching up with IT in their initiatives to leverage AI to improve the employee experience. Human Capital Management (HCM) Suites for High-growth Enterprises: The Ultimate Guide [Buyers Guide] Your HCM System controls the trinity of talent acquisition, management and optimization - and ultima
The Importance of Email Marketing and Digital Marketing Strategy for Your Brand – Business 2 Community

The Importance of Email Marketing and Digital Marketing Strategy for Your Brand – Business 2 Community

Marketing Strategy
Have you ever opened a marketing email and not immediately recognised what company it’s from or the purpose of the email? It has no sales pitch or story or maybe it doesn’t even match their website? Sometimes it’s not their fault, they test their emails on desktops but don’t realise their emails don’t render correctly on mobile, the device that the majority of people now open emails on. Believe it or not, some companies don’t even use email marketing and have no idea of the opportunity they are missing out on.Fundamentals of Email Marketing and Digital Marketing Strategy include an optimised website and great emails, even mobile-friendly ones. Said to have the biggest ROI and be the most cost-effective form of digital marketing, email offers a direct form of communication allowing you t
Digital Marketing Specialist: Optimum by Altice USA job with Altice USA | 407987 – mediabistro.com

Digital Marketing Specialist: Optimum by Altice USA job with Altice USA | 407987 – mediabistro.com

Online Marketing
Altice USA (NYSE: ATUS) is one of the largest broadband communications and video services providers in the United States, delivering broadband, pay television, telephony services, proprietary content and advertising services to approximately 4.9 million Residential and Business customers across 21 states through its Optimum and Suddenlink brands.From high-speed broadband and ultra-HD video, to digital advertising solutions, local news and voice offerings, we are making connections possible around the country -- to businesses, to consumers, to communities, to schools, to hospitals, and everyone in between.This marketing specialist role is critical to the success of the team’s execution of our marketing strategy. Our team is responsible for all acquisition marketing communication for the
Snapchat Offers Holiday Marketing Tips for App Developers [Infographic] – Social Media Today

Snapchat Offers Holiday Marketing Tips for App Developers [Infographic] – Social Media Today

Social Media Marketing
Here's an interesting data point from Snapchat: "On Christmas Day, Snapchatters in the US switch on 4x as many new phones than an average day." With so many people - especially younger users - getting phones for Christmas, it makes sense that those new phone users are going to be looking for apps, which means that if you have an app to pitch, now is the time to do it.  And Snapchat says that it's the place to reach these new phone users. Over 40% of Snapchatters download 1-5 new apps every week, so you have a whole new, captive audience, who are eager and looking for content.  If you are considering Snap for your app ads, the platform has this week provided some additional tips. Plan beyond Christmas - Snapchat says that your campaigns should ramp up now, but carry through in...
Marketing's Digital Divide: It's Not “Digital” Marketing, It's Just Marketing – Destination CRM

Marketing's Digital Divide: It's Not “Digital” Marketing, It's Just Marketing – Destination CRM

Online Marketing
David Ogilvy, known as the Father of Advertising who built his agency using direct mail promotion, would not recognize today’s marketing organizations.Marketing has evolved from a supporting nonstrategic department to one of the most important actors in today’s businesses, driving profitable growth, retention, loyalty and advocacy. Marketing has transformed from a product-pushing entity to a customer-focused team striving to build value-based customer relationships. Today, we have very concrete marketing-influenced revenue targets.The original Four Ps of marketing have been redefined and present us with a different mission. Product has become experience. Price is now value. Place is now omnichannel, and promotion has become influencer and storytelling.Because technolog