Saturday, April 4News That Matters

Day: December 16, 2019

Erasing the Stigma: Self-Care Tips From Mark Yacano – Above the Law

Erasing the Stigma: Self-Care Tips From Mark Yacano – Above the Law

Self Help
Mark Yacano has had a really interesting journey in law and has been able to navigate multiple transformations with grace. He started as a commercial and product liability lawyer and then morphed into eDiscovery. After a stint in New York leading an eDiscovery services company, he leveraged his passion for law and technology at Major, Lindsey & Africa to help build a business unit that focuses on, contract management programs, content automation and alternative staffing models.  Mark explains, “ Legal Department clients often come to us they have a ‘burning platform,’ and a deep business needs to find ways to improve their process and interactions with technology.” Mark also hosts Erasing the Stigma: Conversations About Mental Health in the Legal Profession a podcast at Major,
Perspective + Motivation = Reward: How to Unlock Your Best Self – CPAPracticeAdvisor.com

Perspective + Motivation = Reward: How to Unlock Your Best Self – CPAPracticeAdvisor.com

Motivation
Aside from the golden rule, there’s probably nothing more ingrained in us during childhood than the importance of trying. As long as we do our best, we’re told, we can be proud of ourselves no matter the outcome. While that age-old wisdom is absolutely true, it falls short of telling the whole story. Exerting maximum effort all the time isn’t just a matter of hitting a switch, and it’s not even an entirely conscious process. We all have days when we’re listless, whether personally or professionally, and I promise you’re not alone if you’ve ever mailed in an assignment or two. The question, then, isn’t so much whether we should do our best, but rather how we can go about doing it.Breaking the malaiseHave you ever had that moment at work when you realize you’re just going through the moti
Hallmark's same-sex marriage gaffe shows how social media is raising the stakes for marketers – NBCNews.com

Hallmark's same-sex marriage gaffe shows how social media is raising the stakes for marketers – NBCNews.com

Social Media Marketing
Hallmark’s rapid reversal on a same-sex marriage advertisement is a reflection of how rapidly the cross-currents of social media can change — and a lesson for brands on how responding to online feedback can be a double-edged sword in the age of Twitter.Hallmark’s announcement Sunday that it would reinstate a commercial from wedding-planning site Zola showing a lesbian couple kissing came less than a week after its earlier decision to stop running the ad, following online petitions from two conservative groups objecting to the commercial.Dec. 16, 201902:40After Hallmark pulled the ad, it faced an online firestorm. Hashtags such as #BoycottHallmark gained traction and the company was criticized by LGBT-rights groups and celebrities, including Ellen DeGeneres, who tweeted, “Isn’t it almost
At 2019 Close, Wine Marketing—Past And Future—Is Tied To Social Media – Forbes

At 2019 Close, Wine Marketing—Past And Future—Is Tied To Social Media – Forbes

Social Media Marketing
SANTA ROSA, CA - NOVEMBER 12: Wine writers and bloggers engage in a fast-paced "live speed ... [+] blogging" session during the annual Wine Bloggers Conference on November 12, 2017, in Santa Rosa, California. Hundreds of wine writers and bloggers gathered in Santa Rosa a week after catastrophic fires killed 40 people, destroyed thousands of homes, and left more than 10,000 people homeless. (Photo by George Rose/Getty Images)Getty ImagesAbout two decades ago, in an attempt to catch up to its more successful neighboring Napa wine industry, many Sonoma wine producers banned together to take the show on the road. In major markets across the country, Sonoma wine tastings, dinners and “meet the winemaker” events proved successful. But as one promotional expert, Tom Wark, proprietor of Wark C
Is Self-Care on Your Agenda for 2020? Check Out These Unique and Affordable Classes and Put Yourself at the Top of the List This Year – ThurstonTalk

Is Self-Care on Your Agenda for 2020? Check Out These Unique and Affordable Classes and Put Yourself at the Top of the List This Year – ThurstonTalk

Self Help
Winter can be a season of deep reverence and gratitude, and our community is fortunate to have the City of Olympia’s Parks, Arts and Recreation Department’s classes, camps and programs. These are blessings we can count twice. They make self-care affordable and attainable and provide us with experiences we will remember throughout the year. Dancing is a great way to clear your mind and find joy at the same time. The Olympia Parks, Arts & Rec dance classes are great because you don’t need to sign up with a partner. Photo courtesy: Olympia Parks, Arts & Recreation Registration is open now for the new Winter/Spring 2020 offerings. The first page of the print brochure calls out “Do Something for You.” Sign up for a Class Learn a New Skill Spend Time Outside All of these can be
How to Build a B2B Marketing Strategy from the Ground Up – Business 2 Community

How to Build a B2B Marketing Strategy from the Ground Up – Business 2 Community

Marketing Strategy
Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered.In this post, we’ll walk you through the steps to create an effective B2B marketing strategy for your company or brand.Define ObjectivesBefore you can create a roadmap, you need to know where you want to go. This doesn’t need to be an intensive process, but the best marketing strategies are based on clearly defined, specific objectives.Ideally, you’ll start with a high-level goal and then break it down into more specific objectives. Many people like to talk in terms of SMART goals or objectives:SpecificMeasurableActionableRelevantTime-orientedYour broad goal for m
What Is Social Media Advertising? Definition, Costs, Best Practices, Benefits, and Examples – MarTech Advisor

What Is Social Media Advertising? Definition, Costs, Best Practices, Benefits, and Examples – MarTech Advisor

Social Media Marketing
Social media advertising is defined as a form of digital advertising that serves paid ads to your target audience using social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. In this primer, we look at the basics of social media advertising, how much social media ads cost, their benefits, and five best practices to help you run successful social media ad campaigns. CONTENT THAT CONNECTS: WHY INFLUENCER MARKETING IS THE FUTURE OF GEN Z ENGAGEMENT Gen Z is a business opportunity you can’t afford to miss. As 40% of the population commanding upwards of $40 billion in spending power, modern marketers need to build compelling strategies to engage with Gen Z. Download Table of Contents  
Comedy Central Executive on Memoir 'Buy Yourself The F*cking Lilies' – Hollywood Reporter

Comedy Central Executive on Memoir 'Buy Yourself The F*cking Lilies' – Hollywood Reporter

Self Help
Veteran television executive Tara Schuster is readying the publication of her first book, the Feb.18 release that is described as memoir meets self-help. To Hollywood, Tara Schuster is known as Comedy Central's vp talent and development with credits that include Lights Out With David Spade, Key & Peele, Another Period, Detroiters and Hood Adjacent. To the rest of the world, she will soon be known as a published author.  The credit for the newest title on her résumé belongs to Buy Yourself the F*cking Lilies: And Other Rituals to Fix Your Life from Someone Who Has Been There, Schuster's new memoir set for publication Feb. 18, 2020 via Penguin Random House.  Writing is not a new side hustle for Schuster. Her plays have been performed at the New York
Plaintiff Firm Legal Marketing Strategies – The National Law Review

Plaintiff Firm Legal Marketing Strategies – The National Law Review

Marketing Strategy
Monday, December 16, 2019 The competitive landscape for plaintiff lawyers is perhaps more challenging than any other area of law. The market seems to get more crowded every day, and the fight for clients is fierce. Moreover, plaintiff lawyers often have to overcome the unsavory, ambulance-chasing reputation inaccurately associated with this practice. With all of these obstacles, establishing your marketing strategy can seem like an uphill battle. Yet, even in this difficult atmosphere, it’s possible for plaintiff firms to stand out from the rest. This was the topic of “David vs. Goliath: The Competitive World of Plaintiff Firm Marketing,” a session at this year’s Legal Marketing Association Annual Conferenc