Thursday, February 27News That Matters

Day: December 15, 2019

Richard Czuba: Keeping an eye on voter motivation in 2020 – Crain's Detroit Business

Richard Czuba: Keeping an eye on voter motivation in 2020 – Crain's Detroit Business

Motivation
While everyone is focused on head-to-head matchups in the 2020 presidential election, Richard Czuba's eyes are glued to polling data about Republican and Democratic voters' motivation to actually get out and vote next November. Czuba, owner of the Lansing-based polling firm Glengariff Group Inc., asks respondents in his surveys to rank their motivation to vote on a scale of 1-10, with the 10 being the highest. In his most recent polling work for private clients, Czuba said voters who identify as strong Democrats are clocking in at 9.8 and strong Republican voters registered 9.6 on his voter motivation scale. "Everybody's jacked," he said. "Even independents are jacked." Czuba predicts the 2020 general election will break Michigan's previous record turnout of 5 million votes cast set i...
Raka Creative celebrates 15th year as digital marketing agency – Foster's Daily Democrat

Raka Creative celebrates 15th year as digital marketing agency – Foster's Daily Democrat

Online Marketing
PORTSMOUTH — Raka celebrated its 15th anniversary this year, proud that it always made a profit and never had a layoff, but especially proud that it held fast to the memory of its creative mentor and namesake.“The past decade and a half has brought a lot of changes to the industry, and a lot of changes to Raka,” said Duncan Craig, one of the four partners at the digital marketing agency, located on Islington Street. “Through it all, Raka has stayed true to what we set out to do back in 2004, and we’re really proud of the growth and success we’ve accomplished.”Craig and partner Dan Marino came together in 2004, soon adding partner Zang Garside, to create Raka (www.rakacreative.com) after working together at Wunderkind, a digital agency created by Stephen Rakaseder, who was known as
Raka Creative celebrates 15th year as digital marketing agency – Seacoastonline.com

Raka Creative celebrates 15th year as digital marketing agency – Seacoastonline.com

Online Marketing
PORTSMOUTH Raka celebrated its 15th anniversary this year, proud that it always made a profit and never had a layoff, but especially proud that it held fast to the memory of its creative mentor and namesake.The past decade and a half has brought a lot of changes to the industry, and a lot of changes to Raka, said Duncan Craig, one of the four partners at the digital marketing agency, located on Islington Street. Through it all, Raka has stayed true to what we set out to do back in 2004, and were really proud of the growth and success weve accomplished.Craig and partner Dan Marino came together in 2004, soon adding partner Zang Garside, to create Raka (www.rakacreative.com) after working together at Wunderkind, a digital agency created by Stephen Rakaseder, who was known as Raka.Rakasede...
7 Steps to Great Email Marketing [Infographic] – Social Media Today

7 Steps to Great Email Marketing [Infographic] – Social Media Today

Social Media Marketing
According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day.  With so many emails being shared, it's becoming increasingly difficult to get your messages to stand out - which means its more important than ever to ensure that you're ticking all the right boxes, and maximizing your opportunities to get your email messages seen. There's a lot to consider on this front - from your subject line to your content, to the way your emails are displayed on different devices. It can take some effort to establish each element, but again, given the competition, it's worth taking that time.  To help keep you on the right track, this simple checklist from DMW Direct will ensure you maintain awar...
Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies – MarTech Series

Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies – MarTech Series

Social Media Marketing
Get in touch with Quantzig’s analytics experts for comprehensive insights Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into actionable insights. Social media #sentimentanalysis is an analytical approach that focuses on leveraging natural language processing and text mining to monitor the online customer conversations and determine the deeper context as they apply to a specific brand or topic. The case study aligns perfectly with Quantzig’s commitment to helping its clients transform business processes using data and in