Podcasts. They’re becoming the buzzword of the day for marketers.While that can be annoying, especially if you’ve been podcasting for a while, it’s also a huge opportunity to try a new medium for many brands.What does adding a podcast strategy to your marketing mix look like for your business? That depends.In this article, we’ll explore how you can begin to think of podcasting as a micro-strategy within your greater marketing strategy.Will you launch a podcast to reach customers? Do you want to interview potential business partners? Are you looking to position someone in your company as a thought leader? Will you entertain listeners?Will you hire out the podcast production? Will you record and edit the podcasts yourself? Who will be the talent?There’s a lot to think about when it comes
From music choices to power naps, there are myriad ways to up your workplace game. December 14, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. The following article is based on excerpts from Ben Angel's book, Unstoppable: A 90-Day Plan to Biohack Your Mind and Body for Success. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound. And stay tuned for The Unstoppable Journal, the only journal of its kind based on neuroscience, psychology and biohacking to help you reach your goals. (Coming January 2020.) Most of us have a good idea how to stay healthy and stay focused during stressful times, but there are...
It isn’t a secret: If you want to run an effective self-storage business, you must have an effective online presence. To get there, you need to invest in a solid marketing strategy. There’s a lot to consider, including whether to outsource certain tasks. Some facility operators have had bad experiences with marketing agencies that promise the world and under deliver, so it’s understandable why they might steer clear of subcontracting. But can you implement an up-to-date, successful strategy on your own? Chances are you need assistance with at least a portion of your planning and implementation. Let’s discuss the types of digital marketing tasks that should be handled by a third party, the benefits to outsourcing, and what to expect from the company you hire. Items to Get Off Your Pla
Normani Delivers Red Hot 'Motivation' Performance at 2019 Streamy Awards | Entertainment Tonight arrow-left-mobilearrow leftarrow-right-mobilearrow rightGroup 7Gallery Icon Copy 2Video Play Button Copy 5Hamburger MenuInstagramTwitterYoutubeShare Button7C858890-6955-48EA-B871-66CE1E33590CVideo-Playbutton Copy Skip to main content Let's block ads! (Why?) Source link
Share This Story: Stephanie Crets | Dec 13, 2019 The number of retailers advertising on Facebook significantly increased this year; 71.3% of merchants surveyed in July 2019 in Digital Commerce 360’s fifth-annual Digital Marketing Survey advertise on Instagram, up from 53.3% a year earlier. Among social networks, that places Facebook Inc.-owed Instagram only behind its parent company. Facebook also saw a jump as 91.3% of merchants advertise on the social network, up from 80.0% in last year’s survey. Of course, social media marketing is far from the only marketing channels where retailers are increasing their spending: 71.0% of respondents in
When Lane Farrell was in third grade, he was behind all of his classmates when it came to his reading level. It didn’t sit well with Farrell, who is now a senior at Valencia High School. “I really took it to heart,” Farrell, a varsity baseball player, said. “Okay, I really need to improve on my reading. Even though I was super young, I knew it and so I improved on it.” Now when Farrell walks across the Valencia campus, his peers approach him asking where they can get his recently-published book. The book, titled “Life: From Generation Z,” is a self-help book that delves into topics like hard work, something that Farrell has valued ever since he was a third-grader. It also discusses challenges that he himself has gone through or seen his friends g