Thursday, February 27News That Matters

Day: December 13, 2019

Tech Providers Need a Marketing Strategy to Drive Growth – Channel Futures

Tech Providers Need a Marketing Strategy to Drive Growth – Channel Futures

Marketing Strategy
Here are some common marketing pitfalls and simple steps MSPs can take to get more customers. We here at Sherweb love working with managed service providers. And as Sherweb’s vice president for sales and marketing, there’s nothing I love more than helping MSP partners grow their businesses. Some providers may have just launched and are looking for initial customers, others have lost a “tent pole” customer and need new revenue, and still others are successful but can’t figure out how to get over a plateau in their growth. But no matter what stage they’re in, MSPs tend to make one common mistake: They don’t market their services strategically enough. Let’s look at how to avoid some common marketing pitfalls (spoiler alert: not having a marketing strategy) and discuss some simp
5 Tips for a Year-End Marketing Review – Business 2 Community

5 Tips for a Year-End Marketing Review – Business 2 Community

Online Marketing Tips
As we close the year and look forward to a new one, it’s a great time to think of strategy. You can’t be strategic unless you know what’s most effective – the last thing you want to do is pore time and money into marketing strategies that don’t produce any results. So as you plan for the year ahead, make sure you take the time to review your efforts from this year.Not sure where to start? We’ve got five tips to get you started. Spend 4 minutes watching the video or read on for the tips.[embedded content]#1 What drives traffic to your website?Your website is your single most important piece of marketing collateral so make sure you know how it fits in to your marketing strategy. For instance, if you focused on PR efforts this year, did those mentions bring visitors to your website?How abo
Digital marketing pro shares 'infallible laws' for retail success – Furniture Today

Digital marketing pro shares 'infallible laws' for retail success – Furniture Today

Online Marketing
NAPLES, Fla. — The world is changing, digital marketing expert Jake Freedman says, and that means retailers must improve their online and in-store shopping experiences.Strong digital tools are a key to retail success these days, according to Freedman, the founder and CEO of Dovr Media. The former faculty member at MIT has taken his furniture experiences and brought them to bear at the Dovr family of companies, where the company’s Brilliant platform is a tool for furniture retailers to sell more online and in their stores. Freedman shared several “infallible laws” of the digital, advertising and commun
Nissan Formula E Powertrain Change Adds Motivation For New Season – Motor1.com

Nissan Formula E Powertrain Change Adds Motivation For New Season – Motor1.com

Motivation
In 2018-19, Nissan’s first season in Formula E, the team used a twin-motor setup in its powertrain, which was rapid in qualifying, but the extra weight it added meant the team often had its work cut out to stay ahead in races. The technology cannot be used in the new season, which starts this weekend in Saudi Arabia, and team driver Oliver Rowland explained this has given Nissan added motivation to add to the six poles and one win it scored last season. “I suspect that in qualifying we’re going to be similar, maybe slightly worse, but in the race, 100% we’ll be faster.” “The team is feeling extremely motivated for the season ahead,” said Rowland. “Obviously we were forced to switch to our updated powertrain very late-on last season. “With the environment within the paddock, it wa
The Difference Between Inspiration and Motivation – Entrepreneur

The Difference Between Inspiration and Motivation – Entrepreneur

Motivation
Managers will want to take note and make adjustments accordingly. December 13, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to getting employees to do their best work, good managers often adopt the role of a coach. They know that achieving the best results from their team members requires having someone who leads by example and provides the resources to help them do their best. As a result, many managers focus on inspiring and motivating their employees. There’s just one problem with this: Far too many assume that inspiration and motivation are essentially the same thing. Well, they aren’t. And knowing which how to leve
B2B Digital Marketing: Why Social Media Is Only The Half Of It – Forbes

B2B Digital Marketing: Why Social Media Is Only The Half Of It – Forbes

Online Marketing
Time and time again, when talking to our clients about expanding their digital marketing activity, we get responses like these: "Oh, I’m not on Twitter." "We've never sold any products via Facebook, you know." "Who actually uses LinkedIn these days?" So often digital marketing conversations end up being centered around social media. And as more people continue to lose trust in social media from a personal perspective, fewer people seem to see the value in using it for B2B marketing and engagement. Admittedly, most of my social media feeds are often full of junk — someone with a sob story or a product or a lifestyle to sell — and I suspect yours are too. Everyone seems to be looking for "likes" with no strategic long-term goal. Plenty of people in my personal network have boycotted soci
How To Use Customer Feedback To Improve Your Marketing Strategy: 4 Tactics – Customer Think

How To Use Customer Feedback To Improve Your Marketing Strategy: 4 Tactics – Customer Think

Marketing Strategy
Every business receives customer feedback, both positive and negative, at some point. Some companies view customer opinions as pointless jargon without considering how they can use it to their advantage. Around 95 percent of marketers say that accessing current customer data is the biggest obstacle to reaching marketing success. With such an outstanding, prevalent issue, it’s crucial that your business doesn’t fall into the same trap and lose out on conversions. There are many ways to use customer feedback to improve your marketing strategy so your business sees growth. Here are four tactics you can use to take your brand to the next level. Understand Your Target Audience Getting feedback directly from the source means you get to know them better. This helps you solidify your target ma
How This Boxing Queen Smashes Goal Setting, Fitness Tracking & Motivation Out Of The Park – Pedestrian TV

How This Boxing Queen Smashes Goal Setting, Fitness Tracking & Motivation Out Of The Park – Pedestrian TV

Motivation
PEDESTRIAN.TV has teamed up with Samsung to help set your goals. For most people, starting the day at 4.30am seems completely abhorrent. If it were me, I’d need to set about twelve alarms and pre-emptively rig up a light, brighter than my teachers thought my future would be, to turn on at that time even just to crack an eyelid.But that’s the everyday experience f