Traditional advertising requires two ingredients: popular media and ads that interrupt it. Content marketing, its more streamlined cousin, blends promotion and entertainment into single product — be it a company blog or a Colonel Sims dating sim. Seems like a simplification, right? One is simpler than two. But content marketing also consolidates all of traditional marketing’s complexities under one roof. Content marketers must act as both entertainers and marketing strategists, blending creativity with data analysis and a sixth sense of what might go viral. They also need to build audiences, a vague mandate that involves three distinct tasks: attracting, delighting and engaging people online. Each requires different techniques. Top Content Marketing CoursesContent Marketing Un
Do you know who Jared and Evan are? If you like to read about various ways to make money, then you probably do. But if you’re part of the general population of social media scrollers who aren’t super excited about how much money people are making from their passion, then you’ve probably never heard of these people.So, who are Jared and Evan, and what are they doing in this headline on Fast Company?How did they achieve such success? By following their passion, which led them to earn millions. Jared is a self-employed filmmaker who combined his passion for films with his son Evan’s love for toys to create videos of toy reviews. Today, their widely popular YouTube channel EvanTubeHD earns seven figures annually, supported by 1.3M subscribers and raking in 1.2B page views.So, what led to th
It may feel like the clock only just struck midnight on December 31, 2009. Yet here we are, standing on the brink of another decade. The 2010s have been a golden age for content marketing. After Google rolled out its famous Panda Update in early 2011, brands began prioritizing quality content creation and connecting with audiences like never before. The content surge soon gave way to new trends, platforms, and delivery tactics.While blogging and traditional articles have remained at the center of most strategies, some organizations have found videos, infographics, and other forms of enhanced content are yielding significant engagement. Though it seems like the dawn of a new era, content marketing isn’t going anywhere, and neither are the assets we’ve used over the past several years. Th
Location: NEW YORK, New York Function: Marketing & Communications Specialty: Branding Level: Experienced (Non-Manager) Duration: Full Time Salary Description: competitiveThe team at Vintage Anchor is seeking an innovative, trend focused, and detail-oriented Social Media Marketing Manager to strategize, produce, and manage digital initiatives and spearhead the Vintage Anchor brand on social media.Within this essential and exciting role, you will have the opportunity to craft social media strategies, produce tailored visual content, and execute influencer campaigns and brand partnerships. This includes serving as our author’s and brand’s voice through firsthand posting and community engagement via Facebook, Instagram, and Twitter. We are seeking a candidate who has demonstra
Social media marketing is one of the forms of digital marketing and involves the use of social media platforms to promote a product or a service. Although, digital marketing and e-commerce marketing are getting popular social media marketing is getting more popular among researchers, marketers, and practitioners.Many social media platforms have now introduced the marketing analytic tools which enable the users to track progress, engagement of people, success and leads generated from campaign and ads.Companies address a wide base of audiences through social media marketing that does not only include potential customers but previous customers, current customers, to-be customers, and passive customers as well.In a nutshell, social media marketing is all about governing a marketing campaig...
There are four characteristics that make a great leader: productivity, motivation, ability to sell and awareness We’ve already gone over productivity in depth. In this article, we will look at some practical strategies for driving motivation. First, let’s see what motivation is not. There are plenty of pundits out there who say if you work harder than everyone else, you’ll succeed. I say show me the proof — and not just anecdotal evidence. It takes more than just hard work to be successful. You have to work smarter, not just harder. One of the key factors to staying motivated is being challenged to the edge of your abilities. Trying something that is too easy will bore you. And trying something that is too hard will discourage you. Instead, take the "Goldilocks approach." This means fin
Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Here are six brands that deployed disruptive methods to unlock the benefits of direct marketing to customers. In a world where giants like Amazon, Walmart, and Alibaba rule retail, how do smaller retailers make their mark? Direct-to-consumer (D2C) marketing is the answer. The current D2C market size backs up this hypothesis. The number of D2C brands is continually growing, and 81% of Americans say they will make at least one D2C purchase in the next five years. These brands have garnered a loyal customer base, with 63% saying that referrals bring them more business than digital ads. Given this promising trend, it’s imperative that
As a small-business owner, I know that every cent counts when growing a business. And when it comes to digital marketing, it's critical to get your website in front of people who are searching for companies like yours -- and to get the most out of your time and money. If you're still not sure about the ROI of digital content marketing, bear this in mind: Content marketing costs 62% less than traditional marketing, and it generates approximately three times as many leads per dollar spent. Digital content marketing is a great way to make measurable marketing decisions, and digital search is the perfect first step. &...
By Jacob Stoller With all the hype about the “newness” of the digital age, it’s hard to believe that the world’s first website turned thirty in 2019. However, while social media sites such as Facebook, Twitter and LinkedIn have dominated the attention of marketers since the early 2000s, the website remains the essential marketing hub for independent shop owners, and the best bang for the buck for growing the business. Modern websites, of course, bear little resemblance to their early predecessors. Bells and whistles such as large format photos, audio and video content, map widgets, online scheduling systems, blogs and newsletters, and social media links have made the website much more than a medium for posting text-based information – today’s sites create an experience for the visitor