Thursday, February 27News That Matters

Day: December 11, 2019

Self-help guru Tony Robbins is accused of inappropriate sexual contact – KCRW

Self-help guru Tony Robbins is accused of inappropriate sexual contact – KCRW

Self Help
Tony Robbins has spent decades building a self-help empire, packing arenas full of people eager to hear the gospel he preaches. But Robbins is now accused of causing pain and suffering. At least 10 women, including several staffers, have accused him of either sexual harassment or general mistreatment, including berating them during his seminars.The most serious allegation is that Robbins may have sexually assaulted a minor who attended one of his seminars nearly 35 years ago. These allegations have been published in a series of stories by Buzzfeed. We speak with reporter Katie Baker, who’s been working on the series for more than a year.  “Tony Robbins is the world’s most famous self-help guru, and he has a lot of power. And I think it speaks to his power that some of these women d
Meredith Atwood gets out of her own way in new self-help book – The Boston Globe

Meredith Atwood gets out of her own way in new self-help book – The Boston Globe

Self Help
David Wilson for the Boston Globe“In 2017 I had the worst year ever,” said Meredith Atwood. “I had quit my law job to pursue a business, and everything kind of fell apart. I looked around and thought, everything is nonsense.”As described in her new book, “The Year of No Nonsense: How to Get Over Yourself and On With Your life,” nonsense can be a bad relationship, or an outgrown habit. “It’s subjective,” added Atwood, a writer, speaker, podcaster, and finisher of several marathons and triathlons. “So many of us are on autopilot. Just going forward, doing the same things, wondering why we’re unhappy and unfulfilled and overweight and sick. You know in your gut what your nonsense is. But you have to really listen to yourself.”AdvertisementOf course, nobody is ever perfect. “Understanding t
Referral Marketing Strategies to Try in 2020 – Business 2 Community

Referral Marketing Strategies to Try in 2020 – Business 2 Community

Marketing Strategy
As marketers start to plan for the coming year, there are a few key referral marketing strategies and notable social media trends to consider. How are you leveraging the power of word-of-mouth with your customers? Are you running multiple programs, like affiliate and influencer campaigns? Are you using new platforms like Tik-Tok? Are you engaging partners to expand your reach?The best kept secret of most successful word-of-mouth marketing campaigns is to treat your programs just as you would any other high-value customer acquisition channel — invest in process, expertise, and technology while incorporating it into every aspect of your marketing strategy. While that isn’t the case for marketing trends that your team is testing out, let’s dive into long-term strategies that are proven to
Be part of the evolution: HSMAI Marketing Strategy Conference – Hospitality Net

Be part of the evolution: HSMAI Marketing Strategy Conference – Hospitality Net

Marketing Strategy
he Hospitality Sales and Marketing Association International (HSMAI) highly-anticipated Marketing Strategy Conference will take place January 22, 2020, at the New York Marriott Marquis. This year's conference addresses how new developments in marketers' efforts in 2020 can connect with, track, and influence consumers throughout all phases of their travel. HSMAI's Marketing Strategy Conference will be held the day after the HSMAI Adrian Awards Gala. Advertisements This year HSMAI's Marketing Strategy Conference is all about successfully Marketing in a Digital World." Robert A. Gilbert, CHME, CHBA, president and CEO, HSMAI, describes, "As technology rapidly changes, we as hospitality marketers, must evolve to rise and meet the new challenges and oppor...
Nine Key Strategies For Maintaining Your Tech Team's Motivation – Forbes

Nine Key Strategies For Maintaining Your Tech Team's Motivation – Forbes

Motivation
A talented tech team is the heart and soul of many modern companies. Whether they build the company's actual consumer-facing products or simply keep the internal technology systems running, this department is often the go-to for troubleshooting and problem-solving at all levels of the business. That's why it's so important to go the extra mile to keep your tech staff happy and motivated. By doing this, you're giving yourself the best chance of retaining top talent in a competitive job market. Below, nine members of Forbes Technology Council share their best tips for maintaining motivation among your tech team members. 1. Actively Seek Diverse Views The best way to keep teams is to involve, engage and get buy-in of team members by doing two things: One, demonstrate the importa...
Sidecar Cyber Five 2019 Analysis Shows Retail Digital Marketing Strategy – AiThority

Sidecar Cyber Five 2019 Analysis Shows Retail Digital Marketing Strategy – AiThority

Marketing Strategy
While Large Retailers Stayed the Course, Mid-Market Retailers Adjusted Their Use of Google Text AdsGoogle Text Ads Expanded Their Role on Thanksgiving, While Google Shopping Heated up on SundayIn its annual analysis of digital marketing trends during the holiday season’s hottest shopping days, Sidecar, a provider of performance marketing solutions for retail, identified a shift in mid-market performance marketing strategy. This Cyber Five, Sidecar’s research found mid-market retailers maintained aggressive investments in Google Shopping, keeping their CPCs (cost per click) stable. At the same time, midsized retailers shaved Google text ad (paid search) costs by 9%, but still saw a 27% increase in clicks for the five-day period.Large enterprise retailers competed aggr
Socialbakers' Q3 Trends Report Reveals the Latest Social Media Insights and Data – MarTech Series

Socialbakers' Q3 Trends Report Reveals the Latest Social Media Insights and Data – MarTech Series

Social Media Marketing
Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Instagram and Facebook Trends for Q3 2019. The report reflects the current state of online marketing, with data and graphics that reveal the trends and changes shaping the social media landscape. Key insights from the report include the expanded importance of Ecommerce and social commerce, ad spend on Instagram Stories and Facebook Stories, trends in video content through various channels, and the evolution of CPC (Cost per Click) and CTR (Click through Rate). Latest @Socialbakers Trends Report Reveals Ad Spend on Instagram Stories Soars Nearly 70% YoY; Now Commands Almost 10% of...
Champlain College Announces Online Bachelor of Science – MarTech Series

Champlain College Announces Online Bachelor of Science – MarTech Series

Online Marketing
New Interdisciplinary Degree ARMS Adult Learners with Integrated Skills and Knowledge for Modern Marketing Careers Champlain College Online, a leader in career-focused adult higher education, announced a new interdisciplinary online degree, Bachelor of Science (B.S.) in Marketing Communication. @ChamplainEdu Online announces new BS in Marketing Communication. The #degree helps adult learners and professionals in #marketing, #publicrelations and #communication learn skills across industries and stay current. #HigherEd #OnlineLearning #Training Building on Champlain’s long history and expertise in marketing and communication through its campus-based programs, this new program is in response to marketing professionals’ need for a broad, integrated skill set that can help them adapt to the
4 Components You Need In Order to Master Digital Marketing Operations – MarTech Advisor

4 Components You Need In Order to Master Digital Marketing Operations – MarTech Advisor

Online Marketing
Common approaches to digital marketing often focus on technology and strategy but overlook the importance of operations in the process. This article by,  Chris Horton, Digital Marketing Offering Lead, Avanade UK, will examine the four main areas where businesses can focus to enhance their digital marketing operations. CONTENT THAT CONNECTS: WHY INFLUENCER MARKETING IS THE FUTURE OF GEN Z ENGAGEMENT Gen Z is a business opportunity you can’t afford to miss. As 40% of the population commanding upwards of $40 billion in spending power, modern marketers need to build compelling strategies to engage with Gen Z. Download There are a lot of demands placed on marketers today. You’re asked to be jack of all trades, m
Five Social Media Marketing Predictions for 2020 – MarTech Advisor

Five Social Media Marketing Predictions for 2020 – MarTech Advisor

Social Media Marketing
There’s been a lot of change across social media this year. From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. What can we expect in 2020? What are the key trends that brands need to be aware of in the coming year? Yuval Ben-Itzhak, CEO , Socialbakers, shares his top five predictions. CONTENT THAT CONNECTS: WHY INFLUENCER MARKETING IS THE FUTURE OF GEN Z ENGAGEMENT Gen Z is a business opportunity you can’t afford to miss. As 40% of the population commanding upwards of $40 billion in spending power, modern marketers need to build compelling strategies to engage with Gen Z. Download As we look forward to 2020, it’s clear