Thursday, February 27News That Matters

Day: December 9, 2019

'Growing Bolder' producers tweak self-help genre to promote healthy aging lifestyle in pledge – Current

'Growing Bolder' producers tweak self-help genre to promote healthy aging lifestyle in pledge – Current

Self Help
A new pledge program from American Public Television blends the motivational self-help format with TED-talk inspired speeches on living an active, healthy lifestyle in retirement and beyond. Launchpad to What’s Next, co-produced by Florida-based Growing Bolder, is the first from APT’s PitchFest initiative investing in new program concepts for on-air fundraising. Beyond the producers’ experiment with a traditional pledge-show format, they’re also creating premium-access digital content and live events intended to attract donations and build audience engagement. The telecasts also support the producers’ strategy to build Growing Bolder, the multimedia lifestyle brand and APT-distributed TV show, into a membership organization that inspires people to pursue active lifestyles as the
Monday Motivation: We're a Procrastination Nation – Grit Daily

Monday Motivation: We're a Procrastination Nation – Grit Daily

Motivation
Monday Motivation here we come! We see you – coffee cup in hand, trudging through the dark cursing your commute. Don’t worry, we’ve got your back! If you’re more of a podcast person versus someone who reads, listen to our Monday Matters content on Spotify. Check out our Grit Daily podcast channel.This column is for those of you who slog through your Monday mornings. If you lament the end of the weekend and dread returning to the office, you may need our Monday Motivation quick tips. Studies show that your morning mood affects your productivity all day. And nobody wants to go through their day like an unmotivated, unproductive sourpuss, right?Grit Daily offers an avenue to connect with others like you. We’re here to help get your work week off to a good start. Pump your fists – it’s time
Digital marketing tips that can help brands survive the tariff war – DigitalCommerce360

Digital marketing tips that can help brands survive the tariff war – DigitalCommerce360

Online Marketing Tips
Dana Lanham, chief marketing officer, Chief Outsiders With the tug of war between the U.S. and China continuing to threaten businesses by imposing stiff tariffs on products, many continue to worry about their future. This is especially true for manufacturers as they tend to get hit the hardest by tariffs—more so than retailers who are the conduit to the consumer unless you are selling direct. When companies look to cut costs, it’s often marketingthat’s the first to go. But for those businesses selling through retailers and ecommerce giants, who are forced to reduce their marketing budget, here are some ways to stay afloat in this sea of tariffs. If you have a product or service that appeals to a highly educated and higher-income audience, podcasts
Self-Care Tips During The Holiday Season – Chicago Parent

Self-Care Tips During The Holiday Season – Chicago Parent

Self Help
The holiday season can be magical, but it's also a stressful time especially for parents. We do a ton of planning, shopping, cooking and we don't take care of ourselves in the process. Make this holiday season different and practice some self-care! Here are a few places around Chicago where you can relax even if it's only for an hour.   Get your body movies with Pure Barre.  Go out and exercise! Physical activity is very important because it is known to reduce stress, improves mood and concentration, and also helps with depression. Barre is a great way to get some exercise in. Pure Barre offers an effective total body workout that is focused on low-impact, high-intensity movements that lift and tone muscles to improve strength, agility, and flexibil...

Digital Marketing Firm SEO National Welcomes New Client: Granite Liquidators – PRUnderground

Online Marketing
Industry: SEO Utah-based internet marketing firm to take on search engine optimization services for a leading Colorado granite supplier. Salt Lake City, UT (PRUnderground) December 9th, 2019 When Damon Burton founded SEO National in 2007, he was disturbed by a trend he saw in the digital marketing industry: Super-sized firms would woo customers with big promises but fail to deliver. Customers would move on, find another “promise-the-world” company, and the cycle would continue. Burton resolved that his firm would stay small enough to meet each customer’s needs. For Burton, this meant accepting only high-quality clients looking for long-term business relationships —
dNovo Group – An Evolution of Over A Decade of Experience in Digital Marketing Field. – PR Web

dNovo Group – An Evolution of Over A Decade of Experience in Digital Marketing Field. – PR Web

Online Marketing
dNovo Group An Evolution of Over A Decade of Experience in Digital Marketing Field TORONTO (PRWEB) December 09, 2019 A “new” agency - dNovo Group is a Turnkey Digital Marketing Agency that takes a holistic approach to the integrated digital needs of small and medium businesses in Canada and the United States. The dNovo team manages their impressive portfolio of clients from their offices in Chicago and Toronto. The company aims at increasing their market share in digital marketing for legal practices, however the creative team of digital marketeers possesses a large portfolio of client
Trends 2020: The screw turns tighter on social media – Marketing Week

Trends 2020: The screw turns tighter on social media – Marketing Week

Social Media Marketing
As calls mount in the US and UK to bring the power of the social media giants under control through regulation, the independent future of ‘Big Tech’ hangs in the balance. We may be nearly two years on from Cambridge Analytica, but the data-harvesting scandal continues to cast a long shadow over social media within the public consciousness. Pressure is mounting on the social giants as scrutiny intensifies over the amount of power and influence they wield in today’s society. Speaking in May, Facebook co-founder, Chris Hughes, described the platform’s concentration of wealth, power and influence as “unprecedented and un-American”. Log in or subscribe to read the full article.  Let's block ads! (Why?) Source link
SAIL reworks marketing strategy to draw high volume sales in November – Business Standard

SAIL reworks marketing strategy to draw high volume sales in November – Business Standard

Marketing Strategy
Better utilisation of warehouses, reworked branding strategy and micro focus on marketing have helped state-owned Steel Authority of India (SAIL) record an over 36 per cent year-on-year jump in sales volume this November. The company’s sales for the month stood at 1.409 million tonne amid concerns over demand pick up in the domestic market due to the economic slowdown. “In September, we restructured our marketing segment. It is this restructuring that has started to show results now,” a senior company official told Business Standard. The company has divided its marketing section into three verticals—sales, marketing and services—for an enhanced focus. “Splitting into verticals has led to micro management in marketing and each area is having more focus leading to better res
HUD Doles Out $10 Million in Hopes of Building 538 Affordable Homes – All On Georgia

HUD Doles Out $10 Million in Hopes of Building 538 Affordable Homes – All On Georgia

Self Help
Federal agency says SHOP grant funding empowers non-profit partners to help 538 families and individuals become homeownersIn an effort that the U.S. Department of Housing and Urban Development (HUD) says will help more working families become homeowners, the federal agency has awarded $10 million in grants to four non-profit housing organizations, which will create at least 538 affordable homes for low-income families and individuals. Funded through HUD’s Self-Help Homeownership Opportunity Program (SHOP), these grants, along with the labor contributions from homebuyers and volunteers, will “significantly lower the cost of construction, thus making homeownership a reality for families who otherwise would not be able to afford to buy a home,” according to a news release issued this week.