22% of marketing organizations are planning to increase their spending in 2020, according to a ... [+] survey by BDO, WARC, and the University of Bristol. Getty22% of marketing organizations are planning to increase their spending in 2020, according to a survey by BDO, WARC, and the University of Bristol. Their results reflect the strong demand for marketing technology (martech) solutions globally. BDO found that marketing automation budgets increased 25% last year, and the martech industry in North America and the UK is $65.9B, with the global market estimated to be $121B. Scott Brinker, leading authority on martech, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com, commented in the BDO survey that “the martech industry continues to paradoxically consolidate and di
As soon as you think you’ve got this social media marketing thing down, something happens. It’s always changing. How are you supposed to keep up?For starters, let’s talk about what social media marketing will look like in the coming year.Then you can answer the question about how you can best leverage social media in 2020.Before we get started, get into the always-be-testing mindset. You don’t necessarily have to be on every social media platform. But you should test them and see if it’s where your audience is and if it can help attract new customers.Ready to dive into how you can create a winning social media strategy for your business?Worry Less About Likes and Focus on TrafficCurrently, Instagram is testing how removing likes from the public count affects the user experience.The comp
Nectar mattressesSource: Nectar When our company, Resident, first reached out to Cardi's, a top New England furniture and mattress retailer, we made them an offer that caused them to hesitate. We asked if they wanted to carry our Nectar brand, which offers mattresses that are priced lower than the others they sell and at the time were available only online.Although we started out as an online-only brand, our research showed that only 20% of people are comfortable buying mattresses online. In fact, the most common question we received on our site was: "Where can I see the mattress?"We knew we had to provide an answer. We understood that a tremendous opportunity for growth was the 80% of consumers who want to try a mattress in-store first, leading us to create partnerships with physical r...
You’re almost there. You have your blog up and running and you’re publishing content consistently. You have the copywriting handled. You might have even set up your email list software. These are all essential components of a marketing effort. But it’s still missing one thing: Video. While other forms of content sharing are still important, video has become the most often used marketing medium by both large and small businesses. It’s no surprise considering the fact that consumers connect more with visuals than any other medium. But creating successful marketing videos isn’t easy — especially if you have no experience presenting something on video. This article will give you 5 fundamental marketing video tips that will help you make videos that persuade your customers to buy. Marketin