Saturday, April 4News That Matters

Day: December 6, 2019

12 creative restaurant marketing strategies for increasing revenue – Fast Casual

12 creative restaurant marketing strategies for increasing revenue – Fast Casual

Marketing Strategy
Dec. 6, 2019By Tiffany Wakimoto, senior marketing manager, Restaurant365Marketing your restaurant in a constantly changing digital world can be challenging, especially on top of keeping up with day-to-day restaurant management, but restaurant marketing is essential both for retaining current customers and maintaining healthy long-term growth.When considering starting a marketing campaign, it's first essential to understand your target audience. Are you marketing to young millennials or families with kids? Keep in mind how different groups respond to different advertising. By understanding your audience, you can ensure your brand message is heard clearly by your target customers, and you are spending your marketing resources wisely.With your audience in mind, here are 12 creative restaur...
BYU offers subscription to self-help mental health app – Universe.byu.edu

BYU offers subscription to self-help mental health app – Universe.byu.edu

Self Help
BYU Counseling and Psychological Services recently made a mental health app accessible for BYU students. The Sanvello app is free to BYU students who use their student email to set up a new account. Sanvello allows students to access meditation walk-throughs and Spotify playlists while also keeping track of daily mood changes. A screenshot from Sanvello. (Sanvello) Klint Hobbs, assistant clinical professor and psychologist at BYU, talked about some of the features offered through this app. He compared this new app to SilverCloud — a system that has been offered at BYU for some time. Hobbs explained that while SilverCloud is more in-depth and focuses on existing mental health issues, Sanvello takes a slightly different approach. “Sanvello is an app that I think more promotes
TripAdvisor Acquires SinglePlatform From Endurance International Group To Grow Its Digital Marketing Suite For Restaurants – MarTech Series

TripAdvisor Acquires SinglePlatform From Endurance International Group To Grow Its Digital Marketing Suite For Restaurants – MarTech Series

Online Marketing
TripAdvisor, Inc., the world’s largest travel platform, announced the acquisition of leading menu management company SinglePlatform from Endurance International Group to help the more than five million restaurants listed on TripAdvisor attract more diners and offer a better guest experience. Today, 93 percent of diners check menus online before choosing a place to eat, but for restaurants, keeping their menus up-to-date everywhere on the Internet is a challenging and time-consuming process. SinglePlatform works with restaurants to easily publish and manage their menus and other key information such as their business name, opening hours and contact information on main search and discovery sites like Google and Facebook. Upon completion of the integration, restaurants will be ab
Become a Better Gambler by Following the Self-Help Industry – BestUSCasinos.org

Become a Better Gambler by Following the Self-Help Industry – BestUSCasinos.org

Self Help
I read a lot of self-help books, and I have for many years. My family makes jokes about it, but they never actually read one to see if it can help them. In my mind, they’re missing the point. If you want to improve in some area, you have to do something to try to change. I study gambling because I like to gamble, and I spend quite a bit of time writing about it. While most people won’t see an immediate link between the self-help industry and gambling, I’ve learned many similarities over the years. The self-help industry does help many people, but it also fails to help some others. The entire industry has somewhat of a bad name because it seems like they’re always trying to sell you something you don’t have. I’m going to let you in on a little secret before I show you some things the se
Internal brain timers linked with motivation and behavior – Medical Xpress

Internal brain timers linked with motivation and behavior – Medical Xpress

Motivation
Motivation and behavior are under the control of neurons that track time. Credit: Adobe Stock Time can be measured in many ways: a watch, a sundial, or the body's natural circadian rhythms. But what about the sexual behavior of a fruit fly? "If you ask a bunch of scientists whether animals can keep time, many would say they cannot, that things happen over time—but time itself is not measured," says Michael Crickmore, Ph.D., a researcher in Boston Children's Hospital's F.M. Kirby Neurobiology Center whose laboratory studies motivation. But in new research published in the journal
Over 3 million people took these 5 online courses in 2019—here's what they teach you – CNBC

Over 3 million people took these 5 online courses in 2019—here's what they teach you – CNBC

Online Marketing
As technology continues to transform business, workers are using technology to transform themselves throughout their careers.Today, one of the most common ways for workers to do this is by taking a course online.There are several online education providers offering free and low-cost courses for workers hoping to "upskill," meaning they want to pick up a new skill that can help them advance their careers. One of those providers is LinkedIn Learning, which costs about $299.88 per year but is often offered to students by their universities or to workers through their employers.Approximately 93 million workers took a course on LinkedIn Learning in 2019.LinkedIn recently analyzed their user data to determine their most popular courses of the year. More than 3 million people took these five c...
Video Should Be Part of Luxury Home Sellers’ Marketing Strategy – Mansion Global

Video Should Be Part of Luxury Home Sellers’ Marketing Strategy – Mansion Global

Marketing Strategy
Compelling visuals are critical to grabbing the attention of buyers when marketing a home, and now, more sellers and brokers are taking a step beyond still photography and using video to promote homes for sale, especially at the high end. This might entail a simple video tour of the interiors of a property, or drone footage to capture exteriors, acreage and the look of the surrounding neighborhood. Some listings go further than that, with professionally shot short films complete with paid actors, music and more, a technique used to sell a home in Villa Park, California, for $1.7 million. Only 9% of agents surveyed last year by the National Association of Realtors said they use video in their listings, but 73% of homeowners surveyed said they’d be more inclined to list with an agent wh
Building Resilience: Connection, Purpose, Competence, And Motivation – The Newtown Bee

Building Resilience: Connection, Purpose, Competence, And Motivation – The Newtown Bee

Motivation
Published: Dec 06, 2019 07:00 AM John Woodall, MD, is a Board Certified psychiatrist who lives in Newtown. He has provided the following commentary as Newtown moves toward the December 14 date. There is a simple way to get a resilience-building process moving in your life and in your family. It is deceptively simple to do, but in fact mobilizes a series of resilient skills and adds immeasurably to the quality of your life. To make sense out of why this one simple act is so important, a little background. It is helpful to think of resilience as the skills needed to strengthen four aspects of life: 1.) Our connection with others in family, among friends and the commun...
5 Self-Help Books That Will Actually Change Your Life, According to a Guy Who Wrote a Book on the Self-Help Industry – Inc.

5 Self-Help Books That Will Actually Change Your Life, According to a Guy Who Wrote a Book on the Self-Help Industry – Inc.

Self Help
Some people can’t get enough of self-help books. Others are more skeptical. While every genre has its gems, to self-help skeptics like me many books of this type can seem like the same common sense advice jazzed up in new, prettier packaging. Others titles tackle the sort of massive personal overhauls that demand decades of therapy and pretend that a little willpower and a few worksheets can solve them (I love blogger Jason Kottke’s way of summing up his annoyance with these books.) So, for those of us who want to better ourselves but aren’t regulars in the self-help aisle, where can you find books that might actually help? For one, you could ask a guy who has literally written the book on the self-help industry. Oliver Burkeman is the author of The Antidote, a book-