Thursday, February 27News That Matters

Day: December 5, 2019

What's in a Game: motivation – University of Dallas University News

What's in a Game: motivation – University of Dallas University News

Motivation
As we approach finals week and struggle to find the motivation to put in the work, we can look to the most motivated people of them all, the marathon running elite, for some study tips. Here are 5 take-aways.  Break down tasks Does the idea of running 100 miles make you tired just thinking about it? Turns out, it does for ultramarathoners too. Ultramarathoners, who race distances of often 50 or 100 miles, are known to battle mental fatigue, according to reports by ultrarunning.com.  In a phenomenon similar to when you look at your planner and see a seemingly insurmountable list of tasks, the anticipation of running for such long distances can hinder an ultramarathoner’s performance. Ultramarathoners battle this phenomenon by thinking of the race not as 50 mi

How volunteering can be a good self-care move – Houston Chronicle

Self Help
Volunteering is a great way to give back to the community. But mental health experts say it's also a good way to perform self-care. Dr. Nevine Sultan of the University of St. Thomas - Houston,  speaks with Houston How To about how doing altruistic works can help a person improve their mental health and stave off feelings of isolation by building relationships. "These are things that are motivating for us," Sultan said. "They help us feel connected. They help us feel good. They help us really ...
The Best Self Help Books For Men of 2019 – Fatherly

The Best Self Help Books For Men of 2019 – Fatherly

Self Help
Want to have better routines? Form a less toxic relationship with your phone? Make your mind a bit less busy? The best self-help books of 2019, written by psychologists, legal scholars, philosophers and more, offer unique perspectives on these topics and more. Each is smart, helpful, and written in a refreshing bluntness that makes them feel like smart things said over coffee by a kindly mentor who’s not afraid to confront you with deep questions or crack the whip. We’re certain there’s one on here that will help bring a small, or maybe even big, change to your life. Are you up to the task of going without devices for a little while? You should be. ADVERTISEMENT Here, Cal Newport, a computer scientist at Georgetown
OVC, INC. SEO Team Strengthens Law Firms' Marketing Efforts – Yahoo Finance

OVC, INC. SEO Team Strengthens Law Firms' Marketing Efforts – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="OVC, INC.'s search engine optimization (SEO) team consists of digital marketing professionals Christine Miller, Michael Rivera, and Frank Jones. OVC, INC. provides cutting-edge, personalized online marketing for lawyers throughout the United States with first-page search results and exceptional conversion rates for our clients." data-reactid="11">OVC, INC.'s search engine optimization (SEO) team consists of digital marketing professionals Christine Miller, Michael Rivera, and Frank Jones. OVC, INC. provides cutting-edge, personalized online marketing for lawyers throughout the United States with first-page search results and exceptional conversion rates for our client...
The Best Self Help Books For Men of 2019 – Yahoo Lifestyle

The Best Self Help Books For Men of 2019 – Yahoo Lifestyle

Self Help
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="Want to have better routines? Form a less toxic relationship with your phone? Make your mind a bit less busy? The best self-help books of 2019, written by psychologists, legal scholars, philosophers and more, offer unique perspectives on these topics and more. Each is smart, helpful, and written in a refreshing bluntness that makes them feel like smart things said over coffee by a kindly mentor who’s not afraid to confront you with deep questions or crack the whip. We’re certain there’s one on here that will help bring a small, or maybe even big, change to your life." data-reactid="27">Want to have better routines? Form a less toxic relationship with your phone? Make
We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now – Search Engine Journal

We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now – Search Engine Journal

Online Marketing
ADVERTISEMENTGood marketers are hungry for knowledge and always looking to hone their craft so they can win for their clients/brands/themselves.We all start at the basics and no one should ever be made to feel bad for not knowing a tactic. It brings me so much joy to learn something new, and to empower a fellow marketer when I can.That said, when someone is “faking” their prowess they invite ruin and ridicule on themselves (and often drag the brands they serve down with them).I asked some of my favorite perspectives about their favorite marketing ”tells.”Their answers turned into a really useful reality check on which tactics are still relevant and which ones need to be retired.1. Leaning Heavily on Data with No Strategy/Action ItemsThis tell came up in all disciplines (SEO, PPC, and So
Three Tips For Using OTT Advertising As Part Of Your Digital Marketing Strategy – Forbes

Three Tips For Using OTT Advertising As Part Of Your Digital Marketing Strategy – Forbes

Online Marketing Tips
We probably don’t need to tell you how much the TV landscape is changing with the rise of cord-cutters and the increase in content being consumed on smart TVs and mobile devices. The data-fueled advances in digital marketing are starting to make traditional TV advertising look like a small step up from spray-and-pray marketing. For years, the limitations of TV advertising have been brushed off for lack of a better alternative. Sure, you can target a fairly general demographic, but there’s no easy way to determine how well you’ve reached your target audience — much less track your return on investment. Enter over-the-top (OTT) advertising, the new frontier of the digital TV landscape. You’ve likely heard the buzzword, but what does “over the top” actually mean? OTT refers to film and TV
The Benefits of a Topic-Focused Marketing Strategy with Jesse McDonald [PODCAST] – Search Engine Journal

The Benefits of a Topic-Focused Marketing Strategy with Jesse McDonald [PODCAST] – Search Engine Journal

Marketing Strategy
Podcast: DownloadSubscribe: Apple Podcasts | Android | For episode 174 of The Search Engine Journal Show, I had the opportunity to interview Jesse McDonald, Global SEO Strategist at IBM and world-renowned expert and speaker.McDonald talks about the difference between a topic-focused strategy and a keyword-focused strategy, why it matters, and more.How would you define the difference between a topic-focused versus a keyword-focused strategy?Jesse McDonald (JM): [W]ith things like E-A-T and BERT, it has been a big shift away from just this keyword focus and into more of a topical sort of focus when creating content for SEO, or at least considering content for SEO.Basically when I’m saying that, I’m thinking of it from the perspective of back in the day you were going to create a page that

SEMrush Hosted the Biggest International Digital Marketing Show in India – PRNewswire

Online Marketing
The event witnessed power packed speakers from notable international brands including Microso, LinkedIn, Zoho.com, Uber Eats, Nykaa, and OLX sharing first hand insights on improving digital marketing strategies, building traffic, expanding brand awareness and everything a marketer should know to be prepared for 2020. According to the participants, among the most popular sessions were the following: Audiences, Ads, and AI: Top Tips for Future-Proofing Your PPC by Purna Birji, Microsoft Markeng in 2020 - Why businesses should kill the Funnel and focus on the Flywheel by Shahid Nizami, Hubspot Key to scale - how to build your own business from scratch by Vargab Bakshi, Shopify India Olga Andrienko, Head of G...
Digital Marketing Hacks for E-commerce Players to use in 2020 – Customer Think

Digital Marketing Hacks for E-commerce Players to use in 2020 – Customer Think

Online Marketing
Image Source If we draw an analogy, physical stores are made up of brick and mortar, while e-commerce stores are made up of Lego. While physical stores are permanent and stiff, e-commerce stores are temporary and nimble. E-commerce stores can be restructured innumerable times and can incorporate all the feedback. The building, and optimizing an e-commerce platform is easy, but running and scaling it is quite challenging. To scale an e-commerce business, the team needs to identify its audience, refine it and target it. Once you start targeting your audience, the traffic increases but there’s a long way to go before the traffic converts into orders. The conversion rate for a new shopper is 1.5%-2%. The fact that 72% of all shoppers start their search on Amazon, explains how tough it is