Friday, December 13News That Matters

Day: December 3, 2019

Self-care: What Patients Want vs. What Physicians Can Provide – AAFP News

Self-care: What Patients Want vs. What Physicians Can Provide – AAFP News

Self Help
Numerous meta-analyses, literature reviews and large-scale epidemiologic studies support the safety, efficacy and cost-effectiveness of chronic disease self-management.(www.ncbi.nlm.nih.gov) In fact, self-management techniques have been lauded for successfully meeting the triple aim of improved health, improved care and reduced costs.(www.ncbi.nlm.nih.gov) Although more data from larger randomized trials will always be beneficial, there is already robust evidence to suggest that therapeutic yoga, massage, nutritional counseling, mindfulness, exercise and similar self-care approaches can enrich patients' physical, emotional and mental health, as well as their well-being. So why aren't physicians doing more to promote the kinds of self-care that patients need? And how can we do a better ...
The Outdoor Industry Vs The Digital World – Forbes

The Outdoor Industry Vs The Digital World – Forbes

Online Marketing
The Outdoor Industry vs The Digital WorldPHOTO BY @ALEXAZABACHE ON UNSPLASH WITH TREATMENT BY MTO DESIGNER MARIANA SAHAGÚNUnlike any other, the outdoor industry provides a real chance for a lifestyle business of entrepreneurial dreams.Like many, I started my own business for the freedom of creating my own destiny, the autonomy to go where I want to go, when I want to go. To create a business that mirrors my own values and would have the culture I sought but did not find at other places I previously worked.For me, this meant creating a values-based agency focused on helping great companies with a mission to achieve both profit and impact. Over the last six years, we have found a values-alignment with companies across a wide array of industries with one clear standout — the outdoors.Entre
15 Ways to Stay Motivated When You're the Boss – Business 2 Community

15 Ways to Stay Motivated When You're the Boss – Business 2 Community

Motivation
Being your own boss — whether if you’re a freelancer, entrepreneur, or small business owner — is the ultimate dream. You get to do what you love, set your own schedule, and create your own lifestyle. At the same time, you’re solely responsible for the progress, goal setting, and performance of yourself and your business. It may feel challenging to stay motivated when you’re the boss.In other words, unlike a member of your team, you don’t have someone to motivate you. You get to do that all by yourself. It’s all on you to tap into your intrinsic motivation. You’ll want to stay watchful so that motivation is never a problem when you’re consumed with running a business.Thankfully, if you follow these easy-to-implement steps, you can stay motivated on a daily basis — no matter what life thr
New Self-Help Book Tackles the Modern Impacts of Slavery on a People – PRNewswire

New Self-Help Book Tackles the Modern Impacts of Slavery on a People – PRNewswire

Self Help
DALLAS, Dec. 3, 2019 /PRNewswire/ -- The 2060s Project, the brainchild of Ralph Harper - author, philanthropist, motivational speaker, and business owner - is the movement to ensure the eradication of illiteracy and inequality linked to Black American and underserved children in the United States by the end of the 2060s decade. This initiative was derived from Harper's book "Own the Change - How Our Children Will Lead the Next Cultural Movement." Continue Reading ...
Want to Motivate Your Team? Try These 14 Leader-Recommended Techniques – Influencive

Want to Motivate Your Team? Try These 14 Leader-Recommended Techniques – Influencive

Motivation
In business, people want to be surrounded by those with good energy and a positive attitude. If you want to make a lasting impact on those around you, you must master the art of motivating your team. Doing so allows you to form strong connections and cultivate your own success by inspiring others.Not sure how to tap into your inner motivator? To learn more about what approaches work, we asked Young Entrepreneur Council members the following:Q. What is one particularly effective technique you use to motivate those around you and why does it work so well?Here are their suggestions for helping you inspire the people around you:1. Openly Appreciate EmployeesYour employees need to know that you’re paying attention to their hard work. By openly and publicly appreciating your employe
5 Digital Marketing Tips for the Legal Niche From a Lawyer – Entrepreneur

5 Digital Marketing Tips for the Legal Niche From a Lawyer – Entrepreneur

Online Marketing Tips
When it comes to effective digital marketing, the speed of technology, innovation and adoption presents unique challenges. December 3, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Presented by If you're trying to introduce your law practice to a new level of online marketing, you may be feeling overwhelmed. A mere glance at the stats can scare you -- the prospect of forking out up to $500 for a single click to your website isn't appealing to everyone. However, I have seen far too many lawyers who heavily invested in their organic performance -- and successfully, for some time -- only to see their entire...
4 Reasons Why You Need Videos in Your Digital Marketing Approach – Business 2 Community

4 Reasons Why You Need Videos in Your Digital Marketing Approach – Business 2 Community

Online Marketing
200degrees / PixabayMaking a mark in the online marketplace is the dire need of all businesses out there. Regardless of its size, every business must jump upon the digital bandwagon to get more customers through the doors. The number of brick-and-mortar stores converting their status or beefing up their structures with virtual elements is quite surprising.According to Statista, the number of digital buyers across the globe will reach 1.92 billion in 2019. This equals to a quarter of the world population. Furthermore, the forecast shows that this number will reach 2.14 billion by 2021. Indeed, the market has immense potential. All you need is to craft a digital approach that fulfills the purpose.When it comes to the purpose or goal, there is one basic aspect that all digital marketing ca...
Digital Marketing Analyst CPI SECURITY – Charlotte Agenda

Digital Marketing Analyst CPI SECURITY – Charlotte Agenda

Online Marketing
CPI SECURITY December 3, 2019 | Views: Overview:The Digital Marketing Analyst will be responsible for increasing lead generation and exploring growth opportunities for CPI’s digital channels. They will help improve CPI’s lead generation by testing and optimizing PPC campaigns and landing pages for natural search rankings. This role will have crossover into display and paid social as well. The Analyst will construct, manage and enhance CPI’s marketing efforts by focusing on the segmentation, targeting & tools that enable efficient and effe
Story archetypes and their use in digital marketing strategies – The Drum

Story archetypes and their use in digital marketing strategies – The Drum

Marketing Strategy
Archetypes have long been used by marketers to help define a brand’s personality, which in turn allows for a powerful and cohesive digital marketing strategy to be rolled out. Nowhere is this more apparent than in the world of luxury marketing, where story archetypes help brands to define their image and tailor their marketing to a very specific group of individuals.There are 12 archetypes, which were defined by famed Swiss psychiatrist and psychoanalyst Carl Jung. These carefully constructed story archetypes each reflect enduring personas that feed into the human experience, helping a brand to discover its personality and brand voice by anchoring it to a clearly defined story archetype that is already embedded within humanity. This story archetype ultimately defines how and the way tha
Snapchat Publishes New Guide for Auto Marketers on the Platform – Social Media Today

Snapchat Publishes New Guide for Auto Marketers on the Platform – Social Media Today

Social Media Marketing
With some 80% of Millennials planning to purchase a vehicle within the next five years, auto marketers need to be looking at ways to reach these younger consumers, and connect with them at the right time to maximize brand affinity. And Snapchat might actually be the best platform for this exact purpose. To help with this, Snapchat recently published a new 'Auto Playbook', which is full of stats and tips on how to utilize Snapchat's various ad and outreach options to connect with potential auto shoppers through the app. There's a heap to take in - first off, Snapchat outlines some key stats around its audience, and the potential reach opportunities for auto brands.   There are some pretty compelling data points here, including general consumption trends and Snap-specific behav...