Sunday, December 8News That Matters

Day: November 19, 2019

YouTube Ghost-Hunters Sam And Colby Launch Self-Help Subscription Service ‘Meta Life’ – Tubefilter

YouTube Ghost-Hunters Sam And Colby Launch Self-Help Subscription Service ‘Meta Life’ – Tubefilter

Self Help
Sam Golbach and Colby Brock, the YouTube duo best known for their docustyle explorations of haunted locales, have launched a new business endeavor to help their fans develop important life skills. Golbach and Brock today introduced Meta Life — a subscription-based, interactive platform that will provide participants with emotional health tips and lessons on applicable life skills that are delivered via exclusive videos, posts, and challenges. Sam and Colby will also respond to user comments and questions on the platform, which will serve as a private social network for community members to support one another. Golbach and Brock partnered with Love Is Louder on the initiative —  a project of The Jed Foundation, a suicide
Social-media marketing update: it's complicated – CampaignLive

Social-media marketing update: it's complicated – CampaignLive

Social Media Marketing
Social works Everyone loves social media. A quick trip around the table at Campaign’s social-media dinner-debate with Neustar revealed that assembled marketers, agency folk and martech experts find social great for everything from planning weekends away to tracking their teenage children. With social ads accounting for more than half the UK’s £11.6 billion online ad market, it is also critical at a business level. But here the relationship gets a bit more complicated. With many brands now past the stick-it-on-social bit of the learning curve, questions around visibility and accountability are getting louder. Brands are at very different places on their social journeys. High net worth bank Investec has a potential pool of about 90,000 customers but sees social as a way to personalise fin
Data-Driven Marketing Checklist: 6 Steps to a Game-Changing Strategy – Business 2 Community

Data-Driven Marketing Checklist: 6 Steps to a Game-Changing Strategy – Business 2 Community

Marketing Strategy
All marketing should be informed by data. Planning a strategy without guidance from your data is like heading off on a cross-country road trip without a map (or GPS). Despite this, 87% of marketers say data is their company’s most under-utilized asset.To drive better business results, leading marketers are leveraging data-driven marketing strategies.What Is Data-Driven Marketing?Data-driven marketing is the process of using insights collected from consumer interactions to optimize media buying, creative messaging, and strategy.Why Is Data-Driven Marketing Important?Data doesn’t lie. By basing decisions on data, marketers can allocate their resources to the campaigns and initiatives that drive the best ROI, while eliminating wasteful spending.Companies of all sizes, from startups to Fort
UCLA Basketball News Roundup: Ten Perfect Minutes and Some Bench Motivation – Bruins Nation

UCLA Basketball News Roundup: Ten Perfect Minutes and Some Bench Motivation – Bruins Nation

Motivation
For those who say defense is boring, please re-watch the first ten minutes of last night’s 76-61 win by the UCLA Bruins over the Southern Utah Thunderbirds. The Daily Bruin’s Sam Connon details the defense: The Bruin defense continues to hit benchmarks and win games. UCLA men’s basketball (4-0) never trailed in its 76-61 victory over Southern Utah (2-2) on Monday. The Bruins took their first double-digit lead of the night with 13 minutes 55 seconds to play in the first half and they never looked back, notching season highs in blocks and steals in the process. Monday marks the first time since February 2015 that UCLA has held its opponent to fewer than 70 points in four straight games, and the 241 total points allowed by the Bruins are the fewest in their first four games of a season si
Follow The Latest Digital Marketing Trends to Increase Your Revenue – MarTech Advisor

Follow The Latest Digital Marketing Trends to Increase Your Revenue – MarTech Advisor

Online Marketing
An effective digital marketing campaign gives you online exposure to a huge audience from all over the world. Nowadays, it is essential for every growing business that needs to stand out. In this article, by  Josh Wardini, Founder of SERPwatch.io, you will learn more about the power of various digital marketing channels.  In the digital era, marketers all over the world are having a tough time catching up with all the trends that come and go almost every day. While traditional marketing still takes a big part of the cake, it is no secret that its digital counterpart is the biggest hope of the companies and brands who want to stand out in their respective industries. By shifting to digital marketing, marketers can reach a huge audience. One of the best ways to meet this ...
Video Marketing Insights for the 2019 Holiday Season [Infographic] – Social Media Today

Video Marketing Insights for the 2019 Holiday Season [Infographic] – Social Media Today

Social Media Marketing
Published Nov. 19, 2019 In a recent study conducted by Animoto, consumers identified video as their favorite type of content to see from brands on social. Maybe that's why some 88% of marketers are planning to include video in the 2019 holiday marketing - over time, marketers are learning that video enables them to connect with customers who are already browsing or ready to buy. Looking for more insights to help you map out your holiday marketing strategy? Here are some additional considerations from Animoto’s study: For consumers, video is the most helpful way to learn about a product when holiday shopping Facebook is the most effective platform for brands’ holiday marketing efforts Marketers say that video is the most effective social media strategy for the holidays
Online meeting tips: 6 ways to present yourself better – The Enterprisers Project

Online meeting tips: 6 ways to present yourself better – The Enterprisers Project

Online Marketing Tips
We’re all doing more meetings with video – like it or not. Use these etiquette tips and best practices to look good, avoid flubs, and get your message across, as a leader or participant Technology and business leaders of all sorts are rapidly becoming online video stars – whether they want to be or not. Digital collaboration tools such as Zoom and Google Chat have made gathering people together in meetings that include webcam video, screen sharing, and chat as easy as – or arguably, easier than – setting up a conference call. If your company uses an online collaboration platform like Microsoft Te
SwimMom Musings: Motivation Gets You Started. Heart Keeps You Going – SwimSwam

SwimMom Musings: Motivation Gets You Started. Heart Keeps You Going – SwimSwam

Motivation
As a swim mom for 16 years, parents of younger swimmers sometimes ask me what is the secret to keeping your child engaged in the sport. After all, if you want to keep improving and hope to compete in college, the commitment grows stronger as you become older.  There are usually early morning practices, dryland exercises and many thousands of yards required every week.  There is really no off season other than a few weeks after your club or college championships. Most swimmers at some point along the way  face injuries. And others, like my own daughter, must deal with chronic illness.  It is not easy to be an elite level athlete.   The sacrifices are real.  But, the rewards are many. The friends you make along the way are the greatest reward. Obviously,...
Top 5 Best Pay Per Click Marketing Services in Dubai – MarTech Series

Top 5 Best Pay Per Click Marketing Services in Dubai – MarTech Series

Online Marketing
Pay per click (PPC) Marketing can help your business make the most of your online presence and reap big rewards on the internet. In today’s digital age, Marketing on the internet is important to gain an edge over the competition. If your company is based in Dubai and you’re looking to hire a quality Digital Marketing agency, we can help you. This article lists the top pay per click services in Dubai and the features and solutions they offer. Read More: Top 10 Ways to Refine Your Social Media Presence in 2019 5 Leading Pay Per Click Companies in Dubai 1. ParamInfo ParamInfo concentrates on developing your firm’s PPC plan from scratch. They provide PPC and AdWords management services that can help you improve your ROI. Their PPC strategies can help you engage your consumers as they wade t