Saturday, December 7News That Matters

Day: November 17, 2019

Marketing strategies your business can use in a mature market – Business MattersBusiness Matters

Marketing strategies your business can use in a mature market – Business MattersBusiness Matters

Marketing Strategy
Most companies are ambitious when it comes to growth. If they’re not growing then they’re not doing well. But what if a company is entering a mature market or is already in one… Is growth then put on the back burner, because of the nature of a mature market? Not quite. Instead, shouldn’t the business, or the owner of the business focus on a strategy to successfully enter the mature market or build a strategy to help penetrate a market that is slowing down? As a Marketing Agency in London, we understand that a mature market may not be known for its innovation or even be exciting for most entrepreneurs out there, but it’s a market that can still be used and profited from. In this article, we’re going to help you use the following marketing strategies if you or your business is in a m
How Talent Managers Can Reap the Benefits of Online Marketing – CelebrityAccess ENCORE

How Talent Managers Can Reap the Benefits of Online Marketing – CelebrityAccess ENCORE

Online Marketing
ORLANDO (CelebrityAccess) There are a lot of factors that have to come together for anyone to make it in the music industry and become a known brand. It is not just about the artist having a good talent or skill. The best talent managers in the game know that entertainment marketing is needed to expose your work to an audience. This can be achieved through means such as broadcasting channels (radio and TV), social networks, and music streaming sites.Benefits of Marketing for Talent ManagersTalent managers are becoming more aware about the important of online marketing. We work with several talent managers who use our entertainment marketing division as their reliable online go-to team who offer a wide array of marketing solutions and artist promotions. Talent managers with a market...
Guide to Local Franchise Marketing – business.com – Business.com

Guide to Local Franchise Marketing – business.com – Business.com

Marketing Strategy
Franchising is regarded as one of the most effective methods of expanding a business. However, underlying the successes of most franchises are marketing struggles, especially in regard to enabling each branch to maximize its marketing potential.This is more difficult, not because of having branches in multiple locations, but as a result of the fact that each branch is under the control of a semi-autonomous franchisee. Therefore, any marketing strategy that does not guarantee the success of the local branches has failed already. Nevertheless, the digital revolution has opened up more opportunities for franchises to succeed through more localized marketing strategies.Franchise marketing challengesFranchise marketing can seem like a puzzle. Franchises are able to projec...
9 Email Marketing Best Practices for 2020 – Social Media Today

9 Email Marketing Best Practices for 2020 – Social Media Today

Social Media Marketing
Everybody might be talking about witty tweets, quick-tip videos, and memorable memes - but there's one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, direct sales offers sent to inboxes will be marked as spam, and forever left unopened. In March 2019, spam messages accounted for 56% of global email traffic. The challenge, then, is to develop email campaigns that are as appealing and informative as other marketing tools which are more heavily consumed in this age of social media and apps. Times have changed, and so have email marketing trends - and as such, you need to know what works and what doesn't. Here's a roundup of twelve effective email marketing tact...
6 Tips For Small Business Saturday – Forbes

6 Tips For Small Business Saturday – Forbes

Online Marketing Tips
There is a lot of excitement surrounding the upcoming Small Business Saturday on November 30. GettyThere is a lot of excitement surrounding the upcoming Small Business Saturday on November 30. No doubt there are different strategies and tactics for smaller businesses versus Fortune 500 size businesses, but in the end, all businesses, regardless of size, want to be successful. Some of the strategies that work for small businesses won’t work for big—and vice-versa. I scoured the earth (by which I mean I talked to some friends) to find some great tips to help celebrate Small Business Saturday—that may also work for large businesses as well. 1.     Invest in an e-signature program to create an easier customer experience. (Lisa Croft, group product marketing manager
Why the Future of Influencer Marketing will be Organic Influencers – Social Media Today

Why the Future of Influencer Marketing will be Organic Influencers – Social Media Today

Social Media Marketing
Influence has long been at the core of marketing - seeking it, amassing it, then effectively wielding it to achieve your goals. It's also, uncoincidentally, what gave rise to the influencer marketing industry.  But after riding high on the growing ubiquity of social platforms and the democratization of celebrity over the past decade, it seems influencer marketing - in the traditional sense - is in the midst of an irreversible fail from grace.  As Casey Ferrell, Vice President and Head of U.S. Monitor (owned by Kantar) said in a recent Media Post interview: “We are at peak influencer, and it’s beginning to run its course” And if you’ve been paying attention to the news at all this past year, it’s easy to see why. The (Lack of) Trust Factor As an industry, influencer mar
How some added motivation helped the Utah Utes overpower UCLA on both sides of the ball – Deseret News

How some added motivation helped the Utah Utes overpower UCLA on both sides of the ball – Deseret News

Motivation
SALT LAKE CITY — Offense, defense and lots of it. That’s how the seventh-ranked Utah Utes overpowered UCLA 49-3 Saturday night at Rice-Eccles Stadium. “Outstanding performance by our guys tonight. Proud of them,” said Utah coach Kyle Whittingham. “Offense, defense, both outstanding.” The Utes (9-1, 6-1) racked up 536 yards of total offense as quarterback Tyler Huntley, running back Zack Moss and tight end Brant Kuithe led the way. Huntley completed 14 of 18 passes for 335 yards and two touchdowns, while Moss rushed for 127 yards and two scores, and Kuithe had a team-high five receptions for 132 yards. Defensively, Utah also racked up some impressive statistics. The Utes finished with five sacks (resulting in a loss of 58 yards), three fumble recoveries and two interceptions. They made 1
Digital Marketing – Patch.com

Digital Marketing – Patch.com

Online Marketing
Before technological advancements of the 21st century, marketing of products and services did offline. Entrepreneurs and salespersons relied on meetings, shops, manual promotion of their products (through the use of banners, posters, flyers), TV advertisements, and other crude methods. Thankfully, recent developments in computer applications, mobile technology, and social media have paved the way for a more improved purpose of marketing called digital marketing. Digital marketing is the propagation of goods and services through the use of digital technology. In layman's terms, it is an online/internet marketing platform. Digital marketing creates an electronic network that promotes and transmits products/services from sellers to buyers. This idea of marketing has proven to be efficient,...
Trae Young using ‘disrespect’ as motivation – Atlanta Journal Constitution

Trae Young using ‘disrespect’ as motivation – Atlanta Journal Constitution

Motivation
LOS ANGELES —  Trae Young “nutmegging” opponents is nothing new for him.  He’s had it in his arsenal since fifth grade, he said at shootaround Saturday before the Hawks face the Clippers.  Dribbling through an opponent’s legs, recently come to be known as nutmegging, is a skill Young (6-foot-1, 180 pounds) had to have when growing up, his dad, Rayford, added via Twitter, so he could find ways around (or through) bigger guys when playing with older age groups.  Really not a big deal. I had my son playing two & three years up as a kid, and being smaller he had to figure out ways to drive past bigger defenders. This was just one way. It’s just natural at this point. https://t.co