Saturday, December 7News That Matters

Day: November 15, 2019

Holiday Gift Guide 2019: The Best Self-Care Gifts For Busy People – Forbes

Holiday Gift Guide 2019: The Best Self-Care Gifts For Busy People – Forbes

Self Help
Peter Garritano/Gravity BlanketsPracticing self-care is one of the best things you can do for your health and well-being. Spending as little as ten minutes on taking care of yourself can have a huge impact on your physical and mental health. But prioritizing self-care can be a little difficult when you are juggling with multiple responsibilities and (almost) always have a jampacked schedule. Fortunately, with the right tools in your self-care toolkit, even the busiest people can sneak in some quality me-time into their daily routine. This holiday season, tell the busy bees in your life that you care about them by pampering them with these self-care goodies that will help them relax and recharge effortlessly:Tata Harper Aromatic Stress Treatment ($80)Tata Harper Aromatic S...
A Guide to Creating a Great Influencer Marketing Strategy – Business 2 Community

A Guide to Creating a Great Influencer Marketing Strategy – Business 2 Community

Marketing Strategy
According to a recent survey, 66% of marketers ran three or more influencer marketing campaigns in 2018 and 42% now have an “always-on” influencer strategy.More than ever, businesses are starting to understand the value of collaborating with individual content creators and thought leaders to drive engagement and conversations around their brands.Planning and managing an influencer marketing program is a big undertaking, but its potential to be a powerful part of your marketing mix can make it worth the effort.What is Influencer Marketing?Think of a celebrity endorsement. Many businesses still work with celebrities to promote their brands.Influencer marketing works very much in the same way. An influencer is an individual that has a sizable online following, from hundreds of loyal follow
The Dos and Don'ts of Social Media Marketing – Business 2 Community

The Dos and Don'ts of Social Media Marketing – Business 2 Community

Social Media Marketing
Using social media for marketing purposes is a trend that isn’t going away anytime soon. In fact, year after year, global social ad spending is increasing: From 2014 to 2016, spending for social media marketing nearly doubled: from $16 billion in 2014 to $31 billion in 2016.70% of people in North America use social media daily, and they are using social media more time each day than they spend watching television. This all means that using social media to market your company really is a worthwhile investment.When done correctly, using various social media accounts can help you develop deeper personal relationships with your customers. It also can quickly spread the word about promotions, values, and deals, create a stronger brand persona, and increase brand engagement. But what does it

Self-Leadership Is The New Self-Care: Why This Ritual Is Your Secret To Success – Forbes

Self Help
Share to facebook Share to twitter Share to linkedin <div _ngcontent-c17 innerhtml="GettyIf you’ve ever been on a plane, you’ve heard the following from flight attendants: In the event of an emergency, put your own oxygen mask on first. I’ve heard this safety spiel thousands of times (I’m only half-joking when I say that I live on United Airlines!), but each time it resonates with me. After all, if we don’t first help ourselves, how can we help others?&nbsp;The same applies for leadership. In order to be a great leader of others, you have to first take care of yourself. Everyone wants to know how to move up the corporate ladder, but they don’t realize that it really starts internally, with you. That’s where self-leadership c
Dunkin' launches 1st online pop-up shop for holidays – Marketing Dive

Dunkin' launches 1st online pop-up shop for holidays – Marketing Dive

Online Marketing
Dive Brief: Dunkin' has launched its first online pop-up shop for the holidays, the Dunkin' Shop, according to a press release. A promotional campaign supporting the launch features Dunkin' fans like singer/songwriter Andy Grammer, as well as newlyweds Jared Haibon and Ashley Iaconetti from the TV show "Bachelor Nation." The Dunkin' Shop is populated with limited-edition branded products, including a holiday sweater, one-piece pajamas, a fanny pack, scarf and gloves sets, a metal lunch box, holiday hair ties, a phone case with floating donuts and glitter, wrapping paper, pint glasses and a dog bandana. At press time, a few items had already sold out, including joggers and the bandana. The shop was designed with creative firm Jones Knowles Ritchie, with the gear produced ...
How This Entrepreneur Overcame Depression When Self-Help Didn't Work – Entrepreneur

How This Entrepreneur Overcame Depression When Self-Help Didn't Work – Entrepreneur

Self Help
Ben Angel looks at the science behind feeling better and less fatigued. November 15, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. The following article is based on excerpts from Ben Angel's book, Unstoppable: A 90-Day Plan to Biohack Your Mind and Body for Success. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound. And stay tuned for The Unstoppable Journal, the only journal of its kind based on neuroscience, psychology and biohacking to help you reach your goals. (Coming December 2019.) In my darkest hours of depression, I had immense hatred for myself. I hated myself for not being able to do the thing...
9 Things You Need for a Successful Marketing Strategy in 2020 – Business 2 Community

9 Things You Need for a Successful Marketing Strategy in 2020 – Business 2 Community

Marketing Strategy
24With less than two months left in the year, it’s imperative you create your new marketing strategy for 2020 now. How can you make sure it’s successful? There are nine key elements you should include to ensure your plan accomplishes your goals.9 Elements For An Effective Marketing Strategy1. Carve Out Funds For Your Marketing StrategyIf you’re serious about promoting your business, you need to put your money where your mouth is and invest in your marketing strategy. Not sure how much to set aside? A good rule of thumb is to dedicate about 10 percent of your gross annual revenue to your company’s marketing and public relations efforts.2. Define Your Marketing Strategy’s Goals – Be SMART About It!If you don’t set goals, how will you know if your marketing strategy was effective? Make sur
Restaurants find Facebook to be the most effective social media marketing platform – MobileMarketing Magazine

Restaurants find Facebook to be the most effective social media marketing platform – MobileMarketing Magazine

Social Media Marketing
Restaurant owners in the UK see a better return on investment (ROI) from Facebook than they do from Instagram, despite the cultural phenomenon of posting food pictures on the latter, according to cloud-based customer engagement solution Givex. The survey of 202 people in senior management positions at restaurants found that 63 per cent of them see find more success on Facebook than on Facebook-owned app Instagram – where just 35 per cent see better ROI. On the back of this, the restaurant owners were asked how they manage customer loyalty, with 48 per cent offering discounts, 40 per cent a free drink or meal, and 21 per cent inviting customers to exclusive events. However, just 26 per cent said they track customer loyalty. “There is a huge untapped opportunity for restaurants to use soc
Tighten up your marketing strategy by tapping into science – Siliconrepublic.com

Tighten up your marketing strategy by tapping into science – Siliconrepublic.com

Marketing Strategy
Learn how a scientific approach can help boost your marketing efforts with this infographic. One of the prevailing themes throughout Science Week is exploring the valuable and often unconventional ways that STEM can influence everything we do.  Marketing is just another example of that, according to Social Media Today, which published handy tips on maximising your performance by incorporating experimentation into your strategy and approach, with help from this Salesforce infographic. ‘Data, numbers and objectivity’ The article points out that though marketing can be a fun and creative space, its success also heavily relies on processes rooted in “data, numbers and objectivity”. To realise the full potential of your marketing skills, it recommends employing the scientific met