Saturday, December 7News That Matters

Day: November 14, 2019

Ten-X Promotes Vanessa Casco To VP Of Marketing – Associated Press

Ten-X Promotes Vanessa Casco To VP Of Marketing – Associated Press

Online Marketing
Press release content from PR Newswire. The AP news staff was not involved in its creation.https://apnews.com/PR%2520Newswire/d4a92656bbda894c883b30b10b5c3c3bClick to copyIRVINE and SILICON VALLEY, Calif., Nov. 14, 2019 /PRNewswire/ -- Ten-X Commercial, the nation’s leading transaction platform powering 90% of all online commercial real estate sales, today announced the promotion of Vanessa Casco to Vice President of Marketing. In her new role, Casco will lead the marketing team and the digital transformation of the company’s omnichannel marketing program.In addition to developing the strategy for Ten-X’s Marketing, Casco will be responsible for translating overall business priorities into strategic marketing objectives of growth, content/creative excellence, automation, innovation and
Author of 'World's First Self-Help Novel' to Host Reading-Tea Reception in Fanwood on Sun. Nov. 17 – TAPinto.net

Author of 'World's First Self-Help Novel' to Host Reading-Tea Reception in Fanwood on Sun. Nov. 17 – TAPinto.net

Self Help
SCOTCH PLAINS/FANWOOD, NJ -- Local author Mia Marko has written a unique five-volume novel about love, meditation, swashbuckling adventure, and the big questions of life.  "When you write on a computer, you do not know how much you have written, and when I went to print her opus after five years of writing, the double-sided printed sheets stacked up 10 inches high," Marko said. "While being a lengthy "binge" type of read, the work is not slow or heavy or difficult to read or enjoy." A love story can touch your heart. Can it also touch your soul? The Delicate, Passionate World of Gregory Morgan and Vivien Prevette is the world’s first self-help novel, and it traces the supernatural relationship between two people from meeting to declaration to bliss to loss to matur
Social-media influencers: Incomes soar amid growing popularity – BBC News

Social-media influencers: Incomes soar amid growing popularity – BBC News

Social Media Marketing
The money made by social-media influencers has risen meteorically in the last few years, according to a new report.Marketing firm Izea found the average price of a sponsored photo on Instagram has jumped from $134 (£104) in 2014 to $1,642 (£1,276) in 2019.Brands appear willing to pay handsomely to sponsor posts, videos, stories and blogs, too, says Business Insider.But one expert insists it will not mean the end of traditional advertising."Digital marketing is the equivalent of word of mouth but there will always be a mix between that and traditional advertising," said Yuval Ben-Itzhak, chief executive of social media marketing platform Socialbakers. Instagram influencersAverage charge per photo postThe report l
SearchUnify Announces Mamba '20 to Help Accelerate Digital Transformation for Self-Service & Support – Business Wire

SearchUnify Announces Mamba '20 to Help Accelerate Digital Transformation for Self-Service & Support – Business Wire

Self Help
SUNNYVALE, Calif.--(BUSINESS WIRE)--SearchUnify, a recognized cognitive search platform by Grazitti Interactive, announced the general availability of its annual fall release - Mamba ‘20. It ushers in a gamut of features that augment support agents and enhance the experience of every individual interacting with self-service portals. “Our goal is to help enterprises accelerate digital transformation with search as the centerpiece. Our latest release is a step in that direction. Earlier this year, SearchUnify was recognized in The Forrester Wave™ : Cognitive Search, Q2 2019 for its ‘well-thought-out technical architecture’. Mamba ‘20 builds on that with a bunch of new features that will enable support teams to do more like leveraging best-in-class case clustering to solve customer cas
Feds award $300k for Colorado River marketing strategy – Colorado Springs Gazette

Feds award $300k for Colorado River marketing strategy – Colorado Springs Gazette

Marketing Strategy
The U.S. Bureau of Reclamation has awarded the Colorado River Water Conservation District nearly $316,000 to develop a Western Slope water marketing strategy tied to a potential demand management plan, the agency announced Monday.With an additional $361,000 in non-federal funding, the Colorado River District will develop a water marketing strategy pertaining to the lease, sale or exchange of water rights. A press release noted that the plan will “evaluate the risks of participating in demand management efforts in the Upper Colorado River Basin, [and] develop market parameters and rules to mitigate those risks.”The Colorado River District controls the contracting for water in the Upper Colo
Social Media Tips Financial Marketers Can Use to Fuel Consumer Lending – The Financial Brand

Social Media Tips Financial Marketers Can Use to Fuel Consumer Lending – The Financial Brand

Online Marketing Tips
Subscribe to The Financial Brand via email for FREE!As you probably have noticed if you’ve been in the home-buying market recently, real estate agents are aggressive users of social media. Recognizing the relationship-building power of social media, they increasingly use live virtual tours, closing photos, Facebook contests and other similar tactics to build their business. They leverage social to not only keep up with clients, but also stay top of mind and demonstrate their community connection. Real estate agents have more quickly adapted to using social than financial institution professionals because of its clear return on investment. The more they can get their face out into the digital world, their thinking goes, the more people will approach them for their buying and selling need
Motivation for Creation – Psychology Today

Motivation for Creation – Psychology Today

Motivation
Source: agsandrew/Shutterstock Ominous forecasts speculate that technological innovations will replace many occupational opportunities. To combat this looming calamity, creativity is being hailed as the skill of the future. Humans who conceptualize various alternatives to solve problems in original ways will likely excel and flourish. What is Creativity? Understanding the rapidly evolving field of creativity is complex, but a basic understanding can provide a framework to scaffold creative processes within ourselves and our children. Generally defined as the ability to develop novel and useful ideas, creativity dazzles and delights us. From Leonardo Da Vinci's prolific constructions to Albert Einstein's theoretical propositions, we marvel at humans who develop unusual ideas th...
Five B2B Marketing Strategies To Generate Qualified Leads – Forbes

Five B2B Marketing Strategies To Generate Qualified Leads – Forbes

Marketing Strategy
Most B2B companies struggle with lead generation and delivering marketing qualified leads (MQLs) that are valuable to sales. A HubSpot study revealed that only 7% of salespeople said they receive "very high quality" leads from marketing. So how do you stop this cycle of friction between sales and marketing? Here are five B2B marketing strategies that we've helped clients implement to fill the sales funnel with more MQLs: 1. Set the foundation with thought leadership. Thought leadership content should position you as a subject matter expert and educate your customers to make informed buying decisions. Curating compelling thought leadership content lays the foundation for lead generation campaigns by gaining your prospects' trust. In an Edelman study, 37% of business decision-makers...
Social Buzz: why isn't social media marketing as much fun as it used to be? – The Drum

Social Buzz: why isn't social media marketing as much fun as it used to be? – The Drum

Social Media Marketing
Social media has come of age, but its troublesome teen years have forced platforms like Facebook, Twitter and Instagram to introduce their own rules and best practices around marketing. Have these stipulations killed the original fun that came from interacting with new (and sometimes famous people) in real-time digitally from all around the world?Ahead of the big event later this month, The Drum’s Social Buzz Awards jury for 2019 came together to discuss the evolution of social media, as well as why (and how) the fun element has diminished over the years.Questions remained about what this means for brands using the likes of TikTok, Twitter, Instagram and Facebook to generate fame too. The group, which included brand and agency-side marketers, focused on the impact burgeoning Chinese app
Trine Adds Online Marketing Director – Inside INdiana Business

Trine Adds Online Marketing Director – Inside INdiana Business

Online Marketing
Trine University has named Laurel Alberson director of marketing for the school's online programs. She most recently served as marketing account manager of the communications and marketing department at Purdue University Fort Wayne. Alberson has also worked at the University of Michigan as an administrative specialist for the department of computer science and engineering.  She holds a Bachelor of Science in English and Journalism from Ball State University and completed graduate coursework toward a Master of English and Linguistics degree at IPFW.Let's block ads! (Why?) Source link