Thursday, November 21News That Matters

Day: November 4, 2019

ERA Shields Boosts Digital Marketing Efforts with Adwerx – MarTech Series

ERA Shields Boosts Digital Marketing Efforts with Adwerx – MarTech Series

Online Marketing
Program Automates Ads That Launch as Soon as Property Hits the Market ERA Shields Real Estate, one of the most established and respected real estate firms in Colorado Springs, launched a digital advertising program for their newly listed properties. The Adwerx Enterprise Automated Listing Advertising Program generates digital ads on properties as soon as they are listed. Adwerx ads are formatted for maximum efficiency and deliverability, displayed to a preselected target audience based on location and online browsing behavior that identifies them as likely to purchase real estate. Ads appear on apps and social media channels, as well as local and national websites that prospective buyers are already visiting. Marketing Technology News: Global Retail Development Sees Pockets of Hope Desp...
Patriots should find lots of motivation in these hot takes after loss to Ravens – Yahoo Sports

Patriots should find lots of motivation in these hot takes after loss to Ravens – Yahoo Sports

Motivation
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="If the New England Patriots are looking for any motivation following Sunday night's disappointing 37-20 loss to the Baltimore Ravens, they'll find plenty just by watching the morning talk shows." data-reactid="13">If the New England Patriots are looking for any motivation following Sunday night's disappointing 37-20 loss to the Baltimore Ravens, they'll find plenty just by watching the morning talk shows.<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="We know the Patriots pay attention, at least on some level, to the hot takes fired by the media throughout the season. New England acknowledged severa...
Instagram should be part of most marketing strategies – Greater Baton Rouge Business Report

Instagram should be part of most marketing strategies – Greater Baton Rouge Business Report

Marketing Strategy
(iStock) Is your business on Instagram, yet? It should be. The social media site has emerged as one of the hottest channels for brand marketing. Instagram is a great addition to your marketing strategy, especially if your product has a visual element and a target audience that includes females in the 18-35 age range. It’s also a little different than some of the other social sites you’re familiar with. Instagram was created as a visual medium. Users expect compelling photos and videos that tell stories and evoke emotion. The best way to understand Instagram’s power is by following other brands. One of my own personal favorites is New Orleans artist Ashley Longshore, whose Instagram activity helped skyrocket her popularity. Longshore blends her offbeat and irreverent humor with her bold
5 Points To Measure In Order to Know Your Content Marketing Strategy is Working – Business 2 Community

5 Points To Measure In Order to Know Your Content Marketing Strategy is Working – Business 2 Community

Marketing Strategy
A strong content marketing strategy can go a long way toward building your brand and increasing sales.That’s why, according to the Content Marketing Institute, more than 91 percent of business to business and 86 percent of business to consumer organizations use it to connect with their customers.If you’re starting to dabble in content marketing you may wonder how you can verify that you’re getting a benefit from all of the time, effort, and cost it takes to run the program.Evaluating the marketing ROI on your content is possible but it isn’t as simple as comparing the money you’ve spent on the program with the total amount of sales.The benefits of content marketing go beyond how a program directly affects your company’s bottom line.Along the way, it is possible to perform measurement an
Self-Service in the Branch and as the Branch – PaymentsJournal

Self-Service in the Branch and as the Branch – PaymentsJournal

Self Help
The financial industry has witnessed major changes in the way people connect with their financial lives. Four out of five interactions with your consumers are now digital, according to BCG[1]. And it’s clear in our conversations with our customers: digital enablement has certainly become table-stakes. Yet on the flip side, nearly 70% of consumers still say that proximity to branches and ATMs is an important factor in choosing their primary bank[2]—and 82% of banks are confident the branch is paramount when it comes to strengthening relationships[3]. From a consumer perspective, it’s all about whatever is easiest and most convenient in the moment; they just want to conduct their business on their terms, in their time. Banks have got to set up their channels to deliver this on-demand expe
Fear of Failure: #5 Tips to Keep Yourself Motivated in Highly Uncertain Business World – Entrepreneur

Fear of Failure: #5 Tips to Keep Yourself Motivated in Highly Uncertain Business World – Entrepreneur

Motivation
Failure is a detour, not a dead-end street and here are tips by Willpower Harris, Motivational Teacher & Humanitarian on how you can push yourself to achieve the best November 4, 2019 4 min read You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Look into the past of any successful entrepreneur and you will see a long list of setbacks and opportunities for comebacks. But it is the eventual comeback that’s advertised the most.We all fear failure and most of the time fall prey to it, letting it win. This is the time when motivation plays a major role. The world of business is highly uncertain and it is essential to understand the stress and
8 Best Business YouTube Channels to Sharpen Your Entrepreneur Skills – Business 2 Community

8 Best Business YouTube Channels to Sharpen Your Entrepreneur Skills – Business 2 Community

Online Marketing Tips
As one of the biggest search engines in the world, and one of the biggest video libraries in the world, YouTube is also one of the best resources for self-education, motivation or just some good old fashioned inspiration.These can be particularly useful in the fast-paced world of business and leadership. As anyone in the realm will tell you, that one word covers innumerable disciplines, across marketing, project management, psychology, and sales.Looking for recommendations, we found the same ones repeated ad nauseum: Forbes, Entrepreneur and TED. While these are great publications and channels, we wanted to shine a light on some other fantastic leaders, producing thought-provoking video on pushing ahead in the market (and in life!)Here are our top 8 best business YouTube channels.[embed...

Monique Lamoureux-Morando and Jocelyne Lamoureux-Davidson have new motivation to return to Team USA – ESPN

Motivation
10:29 AM ETIn February, Monique Lamoureux-Morando laced up her skates for a basic training session at her home rink in North Dakota. And she was nervous.Exactly a year earlier, Lamoureux-Morando had scored a game-tying goal late in the third period of the 2018 Olympic final for Team USA, sending the gold-medal game against Canada into overtime. (Her twin sister, Jocelyne Lamoureux-Davidson, would score the game winner in the shootout).But Lamoureux-Morando hadn't skated since. One month after the Olympics, she got pregnant and gave birth to a son, Mickey, in December. Now eight weeks later, she was ready to get back on the ice."It was a modified workout; just moving my hands, shooting a couple pucks, getting some edge work in," Lamoureux-Morando said. "But I had no idea how my body was ...
The State of Social Media Lead Gen 2019 – Part 1: The Current State of Social Lead Generation – Social Media Today

The State of Social Media Lead Gen 2019 – Part 1: The Current State of Social Lead Generation – Social Media Today

Social Media Marketing
Is social media actually effective as a lead generation and selling tool? That's what we sought out to determine in our latest research report - we recently partnered with Sharpspring to reach out to our collective communities in order to get their thoughts on what they’re seeing in regards to social lead gen, which platforms and approaches they’re finding most effective, and what they expect, in future, in regards to their social lead building efforts. More than 320 marketers took part in our survey, which reveals some interesting, concerning and thought-provoking considerations for your digital marketing efforts. You can download our full report here, but this week, we'll be breaking down some of the specific elements, starting with the current state of social lead gen and what m
Tips for managing and improving your online reputation – Medical Economics

Tips for managing and improving your online reputation – Medical Economics

Online Marketing Tips
Not too long ago, potential patients relied on word-of-mouth recommendations from friends and relatives when selecting a physician, home healthcare agency, medical spa, hospital, and other healthcare providers.Are medical professionals knowledgeable? Do they show compassion for patients? Is the staff courteous? All valid concerns. It was and remains an effective way to make these important decisions. Today, however, decisions can be made with a click of a mouse to read reviews or find information about a physician or medical facility. A DUI, a malpractice law suit, or simply a bad review from an angry patient can destroy a practice. It seems as though the same criteria used for selecting a restaurant or a shoe store is being used to choose healthcare providers. And while there are simil...