Thursday, November 21News That Matters

Day: November 3, 2019

Why Freelancers Should Pay More Attention To Self-Care – Forbes

Why Freelancers Should Pay More Attention To Self-Care – Forbes

Self Help
Freelancers and self-care.GettyYou’re busy, you’re stressed and you have demanding and difficult clients. Still, you keep putting in many hours to meet deadlines, market to potential clients, respond to calls, emails, etc. No one really understands the life of a freelancer unless they live it. But you do live it. And it is easy to forget about your own needs while meeting those of your business. The end result will be burnout and lack of productivity. According to a recent survey from Epson, 48% of freelancers admitted to their ‘career’ being a very lonely business. Additionally, 46% named freelancing isolating; 25% of those polled said they did experience periods of depression, as a result of the isolation they experience.There are other stressors involved in running a business (a
Landing Page Optimization Tips (Backed by Psychology) – Business 2 Community

Landing Page Optimization Tips (Backed by Psychology) – Business 2 Community

Online Marketing Tips
Do you know which strategy works best to convert a visitor into a qualified lead in the journey of conversion? Yes, you got it right! It’s landing pages.Landing pages are an essential part of any inbound marketing campaigns, because they have the unique ability to convert a stranger into a qualified lead.So what do you do to craft a landing page that converts? The answer to this is – craft a landing page backed by subscriber psychology.Psychology actually serves as a magic wand in optimizing your conversions. Understanding the minds of your customers is your license to grabbing their attention.Though your consumers are humans who come from different walks of life, their minds all work in a similar way, which makes their behavior quite predictable. By doing this, you can make predictions
How to Make ‘Self-Care’ Actually Feel Like Self-Care – The New York Times

How to Make ‘Self-Care’ Actually Feel Like Self-Care – The New York Times

Self Help
Welcome to the Smarter Living newsletter! Every Monday, S.L. editor Tim Herrera emails readers with tips and advice for living a better, more fulfilling life. Sign up here to get it in your inbox.Self-care: In all its “treat yourself” glory, the term is now shorthand for a caricature of millennial self-indulgence, a hook on which everyone can hang complaints about “kids these days.”But it wasn’t always that way. A decade ago, when Google search interest in “self-care” was at its lowest and it hadn’t yet become that caricature, the idea was to focus on something far more substantial than scented candles and bath bombs: namely, mental health and taking care of oneself. And enjoyable as those minor indulgences are, the mental health side of self-care is having a resurgence, according to An
Disney Has Weaponized Spoiler Culture into a Marketing Strategy – The Escapist

Disney Has Weaponized Spoiler Culture into a Marketing Strategy – The Escapist

Marketing Strategy
Last week, the New York Times revealed that The Mandalorian will feature “a dramatic Star Wars-universe spoiler in the first episode.” This announcement was noteworthy for a couple of reasons.Most immediately, it demonstrates how profoundly spoilers have influenced the way in which we talk about mass media. After all, up till now, when works of art have delivered major information about themselves or related media, they have usually been called “plot points,” not spoilers. This isn’t quite up there with “how you feel about something is just as much a spoiler as saying who dies” or the argument that retweeting an official Twitter account counts as a spoiler, but it is close.There are legitimate reasons for audiences to be concerned about spoilers, particularly in the era of social media
6 Ways To Grow Your Local Business With Digital Marketing – Forbes

6 Ways To Grow Your Local Business With Digital Marketing – Forbes

Online Marketing
If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, with online ad capabilities nowadays, it’s easier than ever to target target customers in your local area and help them learn about your business. That said, there are specific realms of digital marketing that it’s important to include in a local business marketing strategy, and others to avoid. Nailing down strategies that can target those in your city should be a top priority for your local business. Here are six ways to grow your local business through digital marketing. 6 Ways T
5 Reasons Your 2020 Marketing Plan Should Include More than Social Media – Business 2 Community

5 Reasons Your 2020 Marketing Plan Should Include More than Social Media – Business 2 Community

Social Media Marketing
Look. It’s not you. It’s us. We just can’t make time for you anymore. It’s not that we don’t enjoy our time together. It’s just… well… there are other options out there.Oh sorry… not you, reader. We’re talking to Social Media.Sure, we love Social Media. But the fact is, it’s not the only platform available for marketing.Impulse Creative certainly has a presence on the usual channels. Twitter, Instagram, Facebook and YouTube all have our content.But as we look ahead, it’s clear that what worked five years ago just doesn’t have the same allure today.Here are a few facts about brand reach on social media:The number of internet users worldwide in 2019 measured 4.388 billion, up 9.1% year-over-yearThe number of social media users worldwide in 2019 hit 3.484 billion, up 9% year-over-year39% o
Manage like a Leader: Tap into your (or your employee's) motivation – Yakima Herald-Republic

Manage like a Leader: Tap into your (or your employee's) motivation – Yakima Herald-Republic

Motivation
I was about 22 years old. When the woman at the podium spoke that day, a fire ignited in my soul.I got twitchy in my seat; I literally could not sit still. My notebook almost caught fire from the friction of my pen moving at light speed across paper. I wanted to capture every insight, every bit of that flame that was growing in me. I believed I truly could make our world a better place. My actions and choice to lead well could make a difference.That moment was a key part of my story and what makes me tick, still, to this day.Great leaders move us. They speak to something deeper than dollars, widgets and profit margins. Great leaders inspire us, to a better version of ourselves driven to ac...
Joshua Nelson's "Internet Marketing for Plumbing & HVAC Contractor" – Free Download Tomorrow (11/04/2019) – Benzinga

Joshua Nelson's "Internet Marketing for Plumbing & HVAC Contractor" – Free Download Tomorrow (11/04/2019) – Benzinga

Online Marketing
Best Seller Publishing announces the release of Joshua Nelson's new book, “Internet Marketing for Plumbing & HVAC Contractor: How to Triple Your Sales by Getting Your Internet Marketing Right.” It will be available for free download in the Amazon Kindle Store on November 4th.  “Internet Marketing for Plumbing & HVAC Contractors – How to Triple Your Sales By Getting Your Internet Marketing Right” is a breakthrough book written specifically for Plumbing and HVAC business owners looking to increase their sales and grow their business by getting their internet marketing right. This book is written based on real work case studies of Plumbing & HVAC companies across the United States and Canada that have been able to double, triple and in one case even 10 X their sa
What’s on TV Sunday: ‘Queer Eye’ and ‘The Affair’ – The New York Times

What’s on TV Sunday: ‘Queer Eye’ and ‘The Affair’ – The New York Times

Self Help
What’s StreamingQUEER EYE: WE’RE IN JAPAN! Stream on Netflix. The reboot of this feel-good reality TV show deviated from the original by leaving its mostly New York setting to help people of all genders and sexual orientations across America. Now the Fab Five are taking their expertise in food, grooming, culture, fashion and interior design to Tokyo. With the American-Japanese model and actress Kiko Mizuhara and the Japanese comedian Naomi Watanabe as their guides, Bobby Berk, Karamo Brown, Tan France, Antoni Porowski and Jonathan Van Ness meet four new faces and work to transform their lives. Along the way, the self-help gurus explore the city’s cultural offerings, making the mini-series part makeover show, part travelogue.THE NIGHTINGALE (2019) Stream on Hulu; Rent on Google Play and
Bucks' Giannis Antetokounmpo scores 36 to beat Raptors – 'I had a lot of motivation' – ESPN

Bucks' Giannis Antetokounmpo scores 36 to beat Raptors – 'I had a lot of motivation' – ESPN

Motivation
12:39 AM ETEric WoodyardESPN MILWAUKEE -- As Giannis Antetokounmpo popped up from his customary pregame nap Saturday, the NBA's defending champion Toronto Raptors were on his mind.In their first matchup since last season's Eastern Conference finals matchup, the reigning MVP helped Milwaukee hold on to beat Toronto 115-105 after nearly blowing a 26-point edge at Fiserv Forum.Antetokounmpo would end with a season-best 36 points with 15 boards, eight assists and four swats while going 14-for-20 from the field. It was Milwaukee's first consecutive wins on the young season after defeating Orlando on the road Friday night."I had a lot of motivation, but obviously a different team. Kawhi (Leonard) is not on the team, but I think guys have stepped up," Antetokounmpo said. "(Kyle) Lowry is still...