Friday, December 13News That Matters

Month: November 2019

Avoid Distractions and Improve Your Marketing with These 10 Tips – Small Business Trends

Online Marketing Tips
You promote and market a business online in so many different ways. It’s easy to get distracted with tactics that aren’t completely in line with your business. You’re struggling with these distractions. Or you want to avoid this problem before it starts. Learn from these insights shared by members of the online small business community. Find Where Social Media Fits into the Customer Journey Social media can be a very important part of your marketing strategy. But if you’re not thinking about it in terms of the actual customer journey, you could be really missing out on some of its potential. To optimize your messaging to the needs of your customers throughout their buying journey, read this Duct Tape Marketing post by John Jantsch. Don’t Let Digital Distractions Destroy Your Well Bein
Cape Cod Women's Association Hosting Self-Care Panel – CapeCod.com News

Cape Cod Women's Association Hosting Self-Care Panel – CapeCod.com News

Self Help
Courtesy of Cape Cod Women’s AssociationHYANNIS – “Taking Good Care of YOU”, an interactive panel, will be presented by the Cape Cod Women’s Association (CCWA). The discussion will be hosted by CCWA members Susan Fernald, Dr. Diane Todd, Ayanna Parent, Julie Brookes, and Tracy Johnson, who will focus on providing information on daily practices to help ensure good health for mind and body. CCWA President Alice Curran will also be in attendance to moderate. Experiences that each member is bringing to the presentation includes ocular health, yoga, Reiki, holistic health, general fitness, social work, spirituality, personal organization and overall well-being. The event will be held Tuesday, December 10 from 5 to 8 pm in the Ivy Room at the DoubleTree by Hilton in Hyannis. Check-in begins a
3 Secrets To Creating A Motivating Workplace – Forbes

3 Secrets To Creating A Motivating Workplace – Forbes

Motivation
Leaders can create conditions to inspire engagement at work. Getty Images/iStockphotoPeople who love their work don’t always love their jobs. Recently Heidi M, an analytics professional employed by the University of Colorado Boulder, commented on my article regarding how to create sustainable cultures. She argues that loving one's work is not the same as loving one's job. According to Heidi, "Companies should hire people that love the work, and create an environment where they will love their jobs." Her comment captures an essential distinction between the work that employees perform and the environments in which they carry it out. Engagment depends on both: how they feel about the work and what they experience in the work environment.No one, regardless of role or position in a company,
Digital Marketing Trends 2020 – Business 2 Community

Digital Marketing Trends 2020 – Business 2 Community

Online Marketing
When it comes to digital marketing, it’s important to be ahead of the game, but with ever-changing trends and new technologies, this can be easier said than done. To help you get a head start for the new year, we’ve compiled this list of digital trends to look out for in 2020 and ongoing trends that are here to stay.Digital Marketing Trends 2020Social Messaging Apps – Yes, they’ve been around for a while, but 2020 will see more brands using messaging apps to communicate with their customers. Not only do messaging apps allow for extremely personalised marketing, but it’s also a convenient way for your customers to have direct contact with your business.Transparency – Consumers are demanding transparent, easy to understand information from brands, with 94% of consumers staying loyal to br
Three keys to Coca-Cola's success on social media – Econsultancy

Three keys to Coca-Cola's success on social media – Econsultancy

Social Media Marketing
In 2019, the general state of play of social media for FMCG brands has transformed from its product-focused beginnings to a more content-driven approach.  As social media has evolved and matured, consumers’ thirst and expectation for original, authentic content have increased exponentially… and the world’s biggest brands are not excused.  Coca-Cola is one such brand that has managed to navigate its way through this age of social media enlightenment within FMCG.   Coca-Cola has used various tactics to ensure it has maintained a healthy presence on social media and in this piece, I’m going to look at three ways it keeps itself front of mind for consumers.  Consumers as creatives (UGC)  Coke launched #RefreshtheFeed in Nove
Valuable Marketing Metrics For Social Media Success – Business 2 Community

Valuable Marketing Metrics For Social Media Success – Business 2 Community

Social Media Marketing
“Marketing without data is like driving with your eyes closed.”– Dan ZarrellaIf you want to know how to improve your content marketing strategy, open your eyes and take advantage of the valuable marketing metrics you have at your fingertips. In this article, I will explain why these measures are important, what some of the most valuable metrics are and how you can use these indicators to improve your content marketing campaign and increase your marketing ROI.Marketing Metrics: Why Are They So Important?The term “marketing metrics” encompasses any measurable variable that demonstrates the effectiveness of your campaign. But this raw data alone will not tell you much. To get the most out of your marketing metrics, you need to look at the numbers holistically and understand their tangible
Cameron Hughes Co-Founder Jessica Kogan Chats About Digital Marketing For The Wine Industry In 2020 – Forbes

Cameron Hughes Co-Founder Jessica Kogan Chats About Digital Marketing For The Wine Industry In 2020 – Forbes

Online Marketing
Jessica Kogan is the co-founder of Cameron Hughes Wine and oversses the digital strategy for Vintage ... [+] Wine Estates brands.Ron SellersJessica Kogan knows how to get wine in front of customers. She and her husband, Cameron Hughes, founded and launched Cameron Hughes Wine—a company that sells bottles from North America, Europe and New Zealand direct to consumers, exclusively online through a négotiant model.Kogan is also the chief digital officer for Vintage Wine Estates, a collection of independent wineries from Napa County, Sonoma County, Oregon and Washington State including Clos Pegase, Cherry Pie Pinot Noir, Owen Roe, Tamarack Cellars and B.R. Cohn. Back to Cameron Hughes Wine for a moment. In the decade-plus that it’s been around, it’s grown to be a company known for a positiv
CBL Properties Broadens Holiday Marketing Strategy at its Retail Properties – MarTech Series

CBL Properties Broadens Holiday Marketing Strategy at its Retail Properties – MarTech Series

Marketing Strategy
New Events and Ad Campaigns Span Retail Portfolio Sensory-friendly Santa experiences, snow shows and pet photo nights are among the exciting and fun programs CBL Properties is offering at its retail centers this holiday season. This year also marks the fourth year the company will close 55 of its properties on Thanksgiving. “Robust event programming has always been a crucial component of the holiday experience at our properties. As the retail real estate industry has evolved, we recognized an opportunity to differentiate our holiday offerings and create custom programs that are unique to each community,” said Stephen Lebovitz, CEO of CBL Properties. “Customers can enjoy new events every week throughout the holidays, ranging from character appearances to cookie decorating classes and VIP
3 Word-of-Mouth Marketing Ideas to Jumpstart Your Strategy – Business 2 Community

3 Word-of-Mouth Marketing Ideas to Jumpstart Your Strategy – Business 2 Community

Marketing Strategy
In digital marketing, where the landscape is changing at the drop of a dime, it’s important for marketers to lean on proven strategies – like word-of-mouth marketing – rather than wasting time on the latest fad that might negatively impact your bottom line and eat up resources.Let’s face it: There are certainly plenty of options available to marketers when developing an online marketing strategy, but none of these options are as powerful and effective as word-of-mouth. Happy customers that love your product or service enough and are willing to spread the word about your brand are much more likely to be repeat customers.It goes beyond that, though.A good word-of-mouth marketing strategy has the opportunity to deliver something that resonates with your brand and customers, remains evergre
Katie Holmes' Self Care Routine Is Simple and Quick — Here's What To Know – Showbiz Cheat Sheet

Katie Holmes' Self Care Routine Is Simple and Quick — Here's What To Know – Showbiz Cheat Sheet

Self Help
Katie Holmes rose to fame on the hit teen drama Dawson’s Creek in the late 1990s. She then went on to draw even more headlines and attention when she married — and subsequently divorced — megastar Tom Cruise.  In the years since her marriage ended, Holmes has been the center of massive stories about Scientology as well as her post-divorce relationships. Regarding her relationships, her former romance with Jamie Foxx is one that grabbed headlines. Through it all, Holmes has had to find strategies to keep herself grounded and healthy, and she has opened up about her self care routine.  Katie Holmes swears by routines with built-in variety Katie Holmes | Jemal Countess/Getty Images While some celebrities ascribe to complicated and extremely restrictive diet a