Sunday, January 26News That Matters

Day: October 25, 2019

Del Monte Fresh Taps Heart Creative to Oversee Marketing Strategy – And Now U Know

Del Monte Fresh Taps Heart Creative to Oversee Marketing Strategy – And Now U Know

Marketing Strategy
PORTLAND, OR - Del Monte Fresh Produce N.A., Inc. is exploring new avenues as it continues to bolster its marketing strategy. Recently, the distributor has partnered with Heart Creative to oversee and manage all of its digital marketing efforts after an extensive agency review process.“From our early conversations with Mollie and the Heart Creative team, it was tremendously clear that Heart’s niche expertise in the natural food industry would be a perfect match for Del Monte’s immediate need for a proven and progressive social media marketing strategy,” said Rebecca Gautrey, Director of Marketing, Del Monte Fresh Produce N.A., Inc. “Heart has a very unique expertise: the ability to develop a robust content strategy that is both data-driven and delicious.” Co-founded in 2012 by Mollie
Boost Your Holiday Marketing Strategy with Experiential Marketing – MarTech Advisor

Boost Your Holiday Marketing Strategy with Experiential Marketing – MarTech Advisor

Marketing Strategy
A holiday marketing strategy is incomplete if you haven’t given your customers memorable experiences. Experiential marketing is the best fit to help you drive your brand message wrapped in fun and festive holiday campaigns. Here are three tips to boost your holiday marketing strategy with experiential marketing. The holidays are approaching and marketers have the perfect opportunity to connect with and engage customers by joining in the festivities. You also need to ensure that your holiday marketing strategy is clever enough to stand out in a crowded holiday marketing space. THE MODERN CONTENT MARKETER’S BUYER GUIDE Welcome to the 2019 edition of The Modern Content Marketer’s Buyer Guide. About 10 years ago, marketers realized that content is
8 Tips for Incorporating Influencers Into Your Hotel Marketing Strategy – Hotel-Online.com

8 Tips for Incorporating Influencers Into Your Hotel Marketing Strategy – Hotel-Online.com

Online Marketing Tips
Kacey Bradley | October 25, 2019 If you’ve logged onto Instagram at any point in the last couple of years, you’ve probably noticed your favorite actor, singer or another celebrity making posts with hashtags such as “ad” or “sponsored.” With so many followers watching what they do, these people become influencers, inspiring others to buy the products they use just by showing the world that they use them. Often, companies collaborate with these celebrities or Insta-famous individuals to get them to showcase their offerings, too. As it turns out, this type of social media marketing can be a super useful marketing technique for hotels. Influencers come in and document their stay on their feeds, which their thousands or millions of followers see — an
A Guide to Digital Marketing Strategies for Soloprepreneurs – Small Business Trends

A Guide to Digital Marketing Strategies for Soloprepreneurs – Small Business Trends

Online Marketing
Are you off and running, chasing your dreams of becoming a solopreneur? Have you thought about incorporating digital marketing in your business? Statistics suggest that 72% of marketers believe that traditional marketing is no longer sufficient, and Digital Marketing will raise their company revenue by 30%. Now the question arises: Who are Solo Entrepreneurs? A solo entrepreneur is someone who chooses to go into business alone and collaborates with others to grow the business without boundaries. Most likely, as a solopreneur, you won’t have employees working under you but you may find creative ways to support different aspects of your business like hiring website builders, virtual assistants, freelance copywriters, or joining an affiliate program, depending on the type of business you
12 Expert Tips To Create A Successful Online Review System – Forbes

12 Expert Tips To Create A Successful Online Review System – Forbes

Online Marketing Tips
It's no secret that online reviews are the go-to knowledge base for consumers. No one is more qualified to inform a potential customer about a product than another customer. Because of the widespread success of these systems, quite a lot of companies have considered investing in an online review system that will inform and educate users based on past customers' experiences.In developing these systems, a few elements stand out as critical to their functionality. To help us understand what those crucial factors are, we asked 12 members of Forbes Agency Council about what businesses seeking to implement an online review methodology should remember or include in their final iteration of the system. Members share their best tips for creating a successful online business review...
Ricciardo: 'Angry' Renault will use Japanese GP setback as 'motivation' – F1i.com

Ricciardo: 'Angry' Renault will use Japanese GP setback as 'motivation' – F1i.com

Motivation
© XPB  Phillip van Osten 25/10/2019 at 11:18 <!-- F1 News, Reports and Race Results, Renault Comments Off on Ricciardo: 'Angry' Renault will use Japanese GP setback as 'motivation' --> <!-- --> <!-- --> <!-- --> Daniel Ricciardo says Renault is a team on a mission this weekend in Mexico, armoured with a motivation to get back the points it lost in Japan following its exclusion. Renault's ambitions of bridging the gap with McLaren in the Constructors' standings suffered a big set

10 of the best self-help books to read – goodhousekeeping.com

Self Help
Books have the power to transport us to far away lands, different times and alternate universes, and the power of fiction that challenges our imaginations is undeniable.But that's not the only kind of book that can be life-changing. Great non-fiction is everywhere, and while we love a good autobiography, arguably the most helpful within the genre is self-help.Self-help books can lift us up, give us direction and allow us to overcome difficulties in our lives. Most of us have a few one of our shelves that we credit with helping us at one time or another.Here, we talk through some of the best self-help books to buy.Grit by Angela DuckworthIn this must-read for anyone seeking to succeed, pioneering psychologist Angela Duckworth takes us on an eye-opening journey to discover the true qualit...
Dealership Social Media Marketing: Four Questions to Determine if a Social Media Platform is Worth It – http://cbtnews.com/

Dealership Social Media Marketing: Four Questions to Determine if a Social Media Platform is Worth It – http://cbtnews.com/

Social Media Marketing
When it comes to social media, it is reasonable to wonder if it is necessary. Ultimately, it is an excellent practice to question everything when it comes to the marketing tactics you use at your dealership. You should never keep using a social media platform or marketing strategy without assessing its worth at some point, and determining if it is adding something to your sales. So, how can you do that? Well, here are some questions to ask yourself and your marketing team to see if a social media platform is still worth investing in for the long-haul.Why Did You Join in the First Place? What was the original reason that you decided to have your dealership join a social media platform? Was it because it seemed like the popular thing to do, or because your customers could be better r...
14 Sick-Day Self-Care Rituals to Give You the R&R You Need – msnNOW

14 Sick-Day Self-Care Rituals to Give You the R&R You Need – msnNOW

Self Help
© Getty You already know how to prevent getting sick as best as you can (hand-washing is your BFF), but sometimes the germs are inescapable. Once you admit defeat and take a sick day to recover from a cold or a stomach bug, you’re kind of on your own until you get better.  So what can you do to ease symptoms, care for yourself and simply feel more comfortable while you’re on the mend? Some people make a special recipe, use home remedies or even watch a sentimental show or movie to practice a little self-care while they’re sick. Need more details? Fourteen women let us in on their sick-day rituals to help you come up with your own.“I’m from Michigan. When we are sick here, we drink Vernor’s Ginger Soda. It’s magic. It’s closer to ginger beer than ginger ale. Very good for stomach