Businesses who market themselves to clients instead of focusing on the business outcomes those clients are looking for risk wasting their marketing resources and finding themselves with a shortage of potential clients. That’s the word from Marc-Andre Fontaine, vice president of sales and marketing at SherWeb, a Quebec-based provider of digital marketing services, who told an audience of MSPs at this week's NexGen 2019 conference that his company's goal is to help MSPs improve their marketing while avoiding the pitfalls associated with the activity. NexGen is produced by The Channel Company, CRN’s parent company. [Related: 6 Reasons Why The Public Cloud Is An Opportunity For Channel Partners] Fontaine said that when it comes to digital marketing, there are three things people
We are well into fall, and winter is creeping up on us faster than we realize. Marketers are working hard on their holiday promotions this year, and it’s not hard to figure out why. In 2018 consumers in the United States spent a staggering 707.5 billion dollars during the holiday season. Business owners know that the fall and winter months are, without a doubt, the most profitable time of the year.The problem with reaching your audience during the holiday season is that they are constantly bombarded by the latest Black Friday deals and Christmas promotions. It’s your job to break through the noise and reach your target audience. Email is a useful marketing tool every month, but it can prove to be an extraordinary tool if appropriately used during the holiday season.Let’s take a look at
Now that fall is finally here and winter is quickly approaching, it’s getting dark earlier and temperatures are dropping. With the rush of Halloween, Thanksgiving and Christmas ahead, it’s easy to lose focus, drive and motivation. Throw in a busy travel schedule, and the ups and downs of everyday life, and it can be a miracle making it into a gym for a workout.When the weather gets cold, sometimes I just want to stay in, watch reruns of The Golden Girls and eat ketchup chips on my couch in my pyjamas with my cats. I’ve been there many times when it comes to needing a purpose to hit the gym and set new goals in my life. It’s easy to get stuck in a rut, but that’s okay as long as you don’t get stuck too long. My favorite workout partner is my sister, Jenni! Jenni is a
Module 1 | Introduction to social media, internet marketing and the 3C FrameworkLearn digital marketing trends and see examples of the 3C Framework in action.Module 2 | Content marketingUnderstand what content marketing is (and isn’t), how to build a strategy and what metrics define its success. Case study: LEGO: Building customer communities through technology.Module 3 | Organic search marketing and search engine optimisation (SEO)Explore how search engines work and what elements make for a good SEO strategy. Case study: Online marketing at Big Skinny, a marketing tech firm.Module 4 | Paid search marketing and selling on marketplacesDeconstruct paid search, how it works, and which strategies convert best on AdWords and Amazon Marketplace.Module 5 | Mobile app marketing: na
There’s more noise than ever for personal trainers and it can be difficult for beginners to differentiate themselves in the industry. The good news for beginners is that social media is a great tool to promote themselves. The bad news is that many personal trainers don’t create a marketing strategy on social media and they fail to reach the right audience.Research reveals that over 95% of adults aged 18 to 34 follow the brands they like on social media. Roughly 60% of people expect businesses to provide information about their services via social media pages and most of them prefer this means of communication when they want to get in touch with the brand they use.Over 70% of brands are under the impression they are running phenomenal social media campaigns. Surprisingly less than 10% of
With 89 percent of B2B marketers reporting that brand awareness is their top goal, branding through social media marketing is a valuable endeavor for your business. Keep reading to find out why and how to build your brand through social media.What Is Branding?Branding is how you distinguish yourself from competitors and improve the recognizability of your company. It essentially sends a message to your audience about who you are as an organization. Effective branding will boost conversions and increase your ROI, so it is important to establish a clear brand identity.One of the best ways to build your brand is through social media marketing. Using a few brand-focused social media strategies, you can improve your brand image, build audience trust and increase your recognizability. Here ar...
GettyIt’s often a challenge for a marketer to weave both mission and product into the messaging. This objective tends to come alive more easily in marketing strategy than in actual execution.At Bombas, the direct-to-consumer sock manufacturer, CMO Kate Huyett looks for ways to effectively marry the two. I recently asked her to share some of what she does to align Bombas’ brand pillars and corporate values.Paul Talbot: Bombas is now more than six years old. What are some of the important ways your marketing has evolved as the business has grown?Kate Huyett: One of the biggest ways that we've evolved is that we've expanded from just a few marketing channels - initially mostly Facebook and podcasts - to a broad range of channels. We've worked to reach custom
Teen Mom 2 star Leah Messer is reportedly part of a controversial self-help group in California, according to Radar Online. The organization is called Mastery in Transformational Training, and has been accused of being a cult. Messer has made several social media posts recently referencing the group. On Oct. 7, she posted a photo to Instagram of a group of friends with the caption, “A powerful, strong, trusting force we are! I love each and every single one of you!! You can count on my word! Each one of you have changed my life and we will forever be connected!! I AM A POWERFUL, CONNECTED, INSPIRATIONAL LEADER! I LOVE ALL OF YOU!” One of the people tagged in the photo posted her own Instagram image that had Messer in it and was captioned “MITT 16 Heaven.” MITT is an acronym for Mastery
From social apps to machine learning, a handful of buzzing innovations with no signs of slowing down. October 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Presented by If you are an entrepreneur, you know how competitive the business world can be. In order to stay on top, you need to have your finger on the pulse of modern technology and keep up with the latest innovations. With that in mind, here are five unique trends that are expected to drive business growth in the coming year and beyond.1. Capturing the Youth DemographicOlder readers may remember a time before the internet, but for younger generations, it's a...
What has changed in the social media landscape in 2019? What should we keep in 2020? How do these trends affect our martech planning? Many things can change in the social media industry in 12 months. It’s even hard to remember all the changes towards the end of the year considering how fast all trends come and go. We’ve looked at our post back in January with our predictions for the year along with our top stories about social media from the past 10 months to review the most important changes in the social media marketing industry and how they can affect our next martech decisions. Six key social media trends Back in January, we focused on six key social media trends for 2019. We’ve decided to review them to see where we are and wha