Saturday, December 7News That Matters

Day: October 22, 2019

Solutionreach Partners with DMscore™ to Provide an Objective Digital Marketing Score for Dental Practices – Business Wire

Online Marketing
LEHI, Utah--(BUSINESS WIRE)--Solutionreach, the leader in patient relationship management (PRM) solutions, has announced that it has partnered with DMscore, an intelligent, AI-based application that gives independent healthcare practices the unique opportunity to compare their digital marketing growth measurements to all of their top competitors in their local market. “Healthcare professionals are rapidly shifting their marketing efforts online, and new tools can help them track and dramatically improve their success,” said Rand Schulman, CEO of DMscore and a pioneer in digital marketing and analytics. “One study reports that some of these improvements can be as large as 700 percent.” The DMscore application is available on demand through the Solutionreach marketplace, at no cost
Why Utilizing Data In Your Digital Marketing Strategy Is So Essential – Forbes

Why Utilizing Data In Your Digital Marketing Strategy Is So Essential – Forbes

Marketing Strategy
Team of business people discussing digital marketing metrics report and return on investment ... [+] strategy for advertisement campaign, data analytics dashboard on computer screen in officeGettyIn today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective business strategies and decisions within an organization, not just in the marketing department but across teams. Having The Right DataHaving accurate data is essential for making effective marketing decisions, but having too much data can actually harm your marketing

3 Ways I Leverage Dynamic Digital Marketing Campaigns To Increase Sales – SWAAY

Online Marketing
Being an entrepreneur is certainly NOT for the faint of heart. If you bought into the social media hype, you'd believe that you can launch a program and the next day, become a millionaire. But that's not really how business works. As a business strategist, I've been able to create a six figure business, while helping my clients do the same. However, the road has not been easy. When I first got started in the online space, it was very different than when I started my offline business in 2007. It seemed as if every person had a secret formula for what you needed to do in order to make money in your business. Before I knew it, I had invested over $75,000 in a year and a half, trying to get my business where I wanted it to be. It was then that I realized I was trying to do too many things a...
Ground-breaking today for Peninsula Housing Authority Mutual Self–Help development – Peninsula Daily News

Ground-breaking today for Peninsula Housing Authority Mutual Self–Help development – Peninsula Daily News

Self Help
PORT ANGELES — The Peninsula Housing Authority Mutual Self–Help Housing Program will host a groundbreaking celebration for 10 more new homes at 5 p.m. today. The celebration will be at 1730 W. 11th St. The public is encouraged to attend. This program helps working families achieve home-ownership is a sweat equity program sponsored by the Peninsula Housing Authority (PHA). Participants in this process will build not only homes for their families but also for a community. Group members will work together on constructing all of the houses, not just their own. In lieu of a down payment, they will contribute 65 percent of the labor to complete each home by providing a minimum of 32 hours per week for about a year. All 10 families will work together under the supervision of a constructio
Tommy Hilfiger Has a New CMO to Lead a New Marketing Strategy – Adweek

Tommy Hilfiger Has a New CMO to Lead a New Marketing Strategy – Adweek

Marketing Strategy
|9 mins agoTommy Hilfiger welcomed a new chief marketer to its C suite on Tuesday, appointing Michael Scheiner to the position of CMO. He will officially take on the role beginning Oct. 28.A veteran of the apparel marketing world, Scheiner comes to the brand after spending several years at Abercrombie & Fitch, most recently as Hollister’s senior vice president of global marketing.He’ll fill a new sort of CMO role at Tommy Hilfiger, one that will continue to utilize digital, partnerships—like the brand’s work with Zendaya and Gigi Hadid—and other new marketing methods to continue to grow its presence and connect with younger consumers.“It is an honor to join such an iconic global brand,” Scheiner said. “The innovation and leadership Tommy Hilfiger has shown from its earliest beg
Commentary: Duggan tries to make his case on Make Your Date motivation – Crain's Detroit Business

Commentary: Duggan tries to make his case on Make Your Date motivation – Crain's Detroit Business

Motivation
The scandal that has clouded Detroit Mayor Mike Duggan's administration for the past six months has never been about whether taxpayer resources should be directed to efforts to lower the city's infant mortality rate.It's always been about whether Duggan was motivated to steer $358,000 in health care grants to a Wayne State University program that helps expectant mothers get prenatal care because of an undefined relationship with the program's founder, Sonia Hassan, M.D., a nationally recognized leader in preterm birth research.Duggan was unapologetic Tuesday, if not defiant, that his motivation — and by extension the motivation of his staff — was always about saving the lives of Detroit babies."I don't know what other possible motive you think there could be," Duggan told reporters duri
RCA Inspiration Appoints Justin Tomlinson As Associate Director Of Digital Marketing – TheChristianBeat.org

RCA Inspiration Appoints Justin Tomlinson As Associate Director Of Digital Marketing – TheChristianBeat.org

Online Marketing
RCA Inspiration has appointed Justin Tomlinson as Associate Director of Digital Marketing. Tomlinson will lead strategic implementation of digital marketing campaigns for all RCAI artists, and ensure marketing campaigns support all promotion and consumption efforts. Through the role, Tomlinson contributes to the development and communication of RCAI’s broader label strategy, while evaluating the effectiveness of campaigns. “I am grateful for the opportunity to bring new technologies, trends, digital strategy, and a fresh perspective back to the genre. With the perpetual expansion of digital and streaming strategies, I am thrilled to implement creative initiatives all while contributing to collaborative efforts with the RCAI team,” says Tomlinson. Tomlinson’s trailblazing career b
Get Amazon's and Shopify's top e-commerce tips for $39 today – NBC News

Get Amazon's and Shopify's top e-commerce tips for $39 today – NBC News

Online Marketing Tips
If you're selling stuff—anything—in 2019, you're more than likely going to be selling online in one way or another. And that means getting into the e-commerce train of online shopping, navigating its trends and bending to its will. The good news is that you don't have to go at it alone. Online courses abound that will guide you to the essentials of the tools you should be using and how to make the most of them.One example to consider is the Ultimate Shopify and E-Commerce Expert Bundle. Down to $39 right now, the collection of courses includes over 31 hours of content to help you sell and market your services online more effectively, efficiently, and easily.Let's block ads! (Why?) Source link
Seven Useful Tips Every Content Marketer Must Know – Foreign Policy 2018

Seven Useful Tips Every Content Marketer Must Know – Foreign Policy 2018

Online Marketing Tips
Content marketing, when used correctly, is truly brilliant at captivating an audience and maximizing business potential. Monitoring the performance of your marketing strategies and techniques is an integral part of the online business and a good way of measuring success. It also allows you to know how sales are performing. If you have a website you probably got a reason behind the website like your business or a personal endeavor such as merchandise from your YouTube channel?  Whatever your reason is that you are making a website, you probably are set on bringing people to your site and making them see it is worth something and want to stay? It is a common goal for almost any website owner to want people to see their site and fall in love, but many can easily say it is not so eas...
Maryland Men's Basketball Uses LSU Loss As Motivation Heading Into 2019-20 Season – Press Box

Maryland Men's Basketball Uses LSU Loss As Motivation Heading Into 2019-20 Season – Press Box

Motivation
One basket. The Maryland men's basketball team was one basket away from advancing to the Sweet 16 in the 2019 NCAA Tournament last March, but the Terps lost to LSU in the second round on a game-winning layup by Tremont Waters with 1.6 seconds left. [embedded content] The 69-67 loss to LSU has stuck in the mind of fans the entire offseason -- understandably so. "It was a heartbreaking loss," sophomore Jalen Smith said at Maryland's media day Oct. 15. "Nobody wanted to go out on a loss, especially our seniors because we were trying to win that game for them." The Terps exceeded expectations during the regular season despite a young roster and even won a game in the NCAA Tournament, a 79-77 victory against Belmont in the first round.  To say the team didn't...