On any given day, the Trump campaign is plastering ads all over Facebook, YouTube and the millions of sites served by Google, hitting the kind of incendiary themes — immigrant invaders, the corrupt media — that play best on platforms where algorithms favor outrage and political campaigns are free to disregard facts.Even seemingly ominous developments for Mr. Trump become fodder for his campaign. When news broke last month that congressional Democrats were opening an impeachment inquiry, the campaign responded with an advertising blitz aimed at firing up the president’s base.The campaign slapped together an “Impeachment Poll” (sample question: “Do you agree that President Trump has done nothing wrong?”). It invited supporters to join the Official Impeachment Defense Task Force (“All you
As noted by most social media marketing guides, consistency is key. Maintaining an active, engaging presence is what will help you build a digital community, expand your presence, and ultimately, build connections that will lead to sales. But it's not just posting in itself that's key to this effort - maintaining consistency in your social updates is also a key element, as each update, each tweet and each story frame can be used to further your branding, and help establish your presence. Using similar colors, similar tones, the same fonts - each of these should be considered, and for most, that will also mean establishing content templates, which can help on this front. This is an element that's often taken for granted, or even forgotten - yet, templates matter because they help y...
Nowadays, Video Marketing has become the most powerful way to reach audiences. It has quickly transformed the demand of customers. The increased use of Video Marketing has also affected how businesses reach their consumers and pitch their products. Research has shown that Video Marketing is much more convincing than any other Marketing type. It can target approx 81% of the customers reach once. From a business point of view, Video Marketing is more comfortable to create and work on. And seeing today’s tremendous increase in technological use, people are tilting more towards the web and content search. Tablet and mobile phones have become more common for regular searches. Digital Technology is all that is required for Marketing nowadays. It is much cheaper than any other technological me
Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform. The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based on opportunity stages, first-party response and engagement data, and predictive intent data. Terminus B2B Account Graph Visualization Per Derek Slayton, CMO at Terminus: Related Content “The Account Graph is how we automatically provide each of our customers with their own Account Data Platform that is embed