Saturday, November 23News That Matters

Day: October 19, 2019

Why Candidates Need to Have a Solid Video Marketing Strategy Come 2020 – Adweek

Why Candidates Need to Have a Solid Video Marketing Strategy Come 2020 – Adweek

Marketing Strategy
|8 hours agoWith more than a year to go until the first presidential ballots are cast, 2020 is already shaping up to be the most expensive election ever. The latest forecasts suggest overall spending on political ads will reach a whopping $10 billion, a nearly 60% jump from 2016 and more than twice the sum in 2012.This spending bonanza is fueled in part by the divisive political climate. But another big factor this time around is the crowded field of well-funded Democrats for whom cost is no object as they fight for traction in the crucial months ahead of the Iowa caucuses.Of all the tactics in the modern campaign marketer’s toolkit, video is turning out to be the fastest growing and most strategically important. Video viewing habits are rapidly splintering across new screens and platfo
Four Top Tips to Drive Customer Engagement and Personalization – MarTech Advisor

Four Top Tips to Drive Customer Engagement and Personalization – MarTech Advisor

Online Marketing Tips
As e-commerce becomes increasingly competitive, brands are adopting new technologies such as AI to stay afloat. Here’s how to drive customer retention and acquisition, by adapting a data-driven marketing strategy to tailor and streamline the online purchasing journey for customers, writes, Igor Volzhanin, CEO of Datasine. As brands grow and increase their customer base, it can very quickly become difficult to ensure that companies continue to treat each customer as an individual. At the same time, personalization is becoming increasingly important, with 91% of consumers more likely to shop with brands that recognize and remember them. THE MODERN CONTENT MARKETER’S BUYER GUIDE Welcome to the 2019 edition of The Modern Content Marketer’
Top tips: The many faces of marketing analytics – Netimperative

Top tips: The many faces of marketing analytics – Netimperative

Online Marketing Tips
With so much data to look at, marketers can often struggle to arrive at the quantifiable, reliable and justifiable conclusion they need to verify the ROI of their marketing strategy to the CMO, CEO or the Board. Marc Ramos, CMO, SplashBI explains, how, with a strategic view of their data marketers will be able to uncover the many faces of marketing analytics to bring benefits not just to the marketing campaign itself, but across the entire business. Today, the use of social media for marketing has slowly but surely invaded every aspect of modern life. What was once a social network for connecting with old friends has become a maze of influencers, sponsored content and now even the ability to buy directly from social media channels. The increased use of social media automatically result...
Limited mealtimes 'could increase motivation for exercise', study with mice suggests – inews

Limited mealtimes 'could increase motivation for exercise', study with mice suggests – inews

Motivation
NewsHealthResearchers want to test if their findings among mice also apply to peopleSaturday, 19th October 2019, 12:01 amUpdated Saturday, 19th October 2019, 12:03 am'Our findings suggest that hunger, which promotes ghrelin production, may also be involved in increasing motivation for voluntary exercise' (Photo: Ben Birchall/PA Wire)Restricting how much food is eaten at mealtimes could have the potential to increase the motivation to exercise, a study has suggested.Researchers in Japan believe this could be the result of a surge in the hormone ghrelin after they observed mice began to exercise voluntarily following a period of fasting.Sign up to our daily newsletterThe i newsletter cut through the noiseThey said their findings indicated that better diet control, such as limiting food in...
You can’t use Western digital marketing tactics for emerging markets — so adapt – The Next Web

You can’t use Western digital marketing tactics for emerging markets — so adapt – The Next Web

Online Marketing
For digital marketers targeting urban audiences within emerging markets — such as India, Indonesia, and Pakistan — it’s imperative that your marketing strategy employs a dynamic approach in identifying and assigning potential customers on either side of two broad market segments: the haves and have-nots. While this may be fairly common sense; the act of execution is not so straightforward. Maintaining a repository of accurate and trusted demographic identifiers remains a primary challenge for digital marketers in these parts of the world, as data can be scarce. And to clarify, I’m using the ‘haves’ and ‘have-nots’ nomenclature to refer to two broad economic segments that populate and divide such urban centers along established and biased s
From Salon Marketplace: This massive bundle covers all things digital marketing – Salon

From Salon Marketplace: This massive bundle covers all things digital marketing – Salon

Online Marketing
Digital marketing is a constantly evolving business and if you want to earn the promotions and get the raises, you have to stay ahead of the game. That means constantly learning and developing your skill sets. The Advanced Digital Marketing Mastery Bundle is a comprehensive online offering that allows you to amplify your current digital marketing skills and branch out into new ones. This 8-course training contains over 200 hours of content covering advanced topics across a variety of channels. You'll delve into SEO, pay per click affiliate programs, mobile and content marketing, the art of web conversion, and much, much more. Along the way, you'll get a crash course in analytics, learning how to derive smarter insights and make the most highly informed, growth-minded business decisions....