Facebook has launched a new resource hub for marketers which looks at the key factors driving online business growth, how innovative, disruptive brands are tapping into these trends, and how Facebook's various advertising and promotion options can help to fuel such. Called 'Build to Break', the new hub includes a range of in-depth guides and explainers, including Facebook's 72-page 'State of Disruption' report, a 50-page 'Build to Break' playbook, which outlines key considerations for modern marketers to consider, and additional case studies and resources to help inform your future digital marketing strategy. First off, on the 'State of Disruption' report - Facebook's main focus of the new platform is its guide to modern marketing trends, and how successful brands are effectively tappin...
A Common Pattern For nearly 20 years now I have worked in the health and wellness space and have come to an interesting conclusion. Most people who are successful at getting healthy and staying healthy eliminate the need for motivation by leveraging momentum. You may be telling yourself it is impossible to gain momentum without first having motivation to get started. That is where most people who aren’t consistent with their health habits go wrong. After many years of witnessing this first hand it is a common pattern I have noticed. Motivation comes and goes and ultimately you must have discipline to establish consistency with your health. Why Motivation is Essentially Worthless As a registered nurse, personal trainer and health coach, one of the most common things I hear fro
The explosive of growth of social media platforms, coupled with the ease of use of today’s technology, creates a terrific opportunity for home medical equipment companies (HME) to market their products and services at very low cost. It also allows for a broad reach into target markets and new customers. In the past, to market online effectively meant hiring a plethora of unintegrated technology companies to assist you. For example, to optimize your visibility on the internet, you would use an internet marketing company to help with keyword research and creating ad campaigns, then optimizing them for both the Google Ads and Microsoft Advertising platforms. You may also have required the services of a social media marketing expert and a public relations company to get your messages out fo
Congratulations, you’ve received your 510(k) clearance from the U.S. Food and Drug Administration (FDA)! You’ve worked for weeks, months, perhaps even years to get to this point, and I’m sure you can’t imagine working on one more plan – but you do need a marketing plan for your FDA clearance.You and a team of researchers, engineers, scientists, developers, clinicians and countless others put so much into your product and this clearance process. You’ve conducted clinical trials, filled out applications and assembled hundreds or thousands of documents, making for some very long days and late nights. Some equate the clearance process to raising a child – challenging, exhausting, fulfilling and wonderful.After all that hard work, it might be tempting to coast now that the finish line is in
For businesses to be successful in today’s digital world, having an effective digital marketing strategy is crucial, but that doesn’t mean you should ignore traditional marketing activities like events. Event marketing is still relevant, providing incredible opportunities to generate brand awareness, engage with clients and connect with partners.By not investing in event marketing you’re missing out on valuable in-person opportunities. Here are 4 reasons why events should be part of your business marketing strategy in 2019:1. Brand awarenessAll businesses want to be recognisable but many businesses struggle to cultivate their brand. Building a brand goes further than creating a name and logo. The stories you tell and the relationships you build are the aspects that determine whether a c
The good news is there are ways to counteract it. October 18, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. The following article is based on Ben Angel's book, Unstoppable: A 90-Day Plan to Biohack Your Mind and Body for Success. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound, and kickstart your own journey to become unstoppable with The Unstoppable Journal, a one-of-a-kind companion planner curated by Ben himself and designed to help you reach your goals with neuroscience, psychology and biohacking.Have you ever gotten to the end of a long day in the offic...
ImageCreditJulien PostureWhile swapping horror stories of PTA wars, overscheduling and toddler meltdowns, parents these days will inevitably ask one another, “But, are you taking care of yourself?”Self-care has become the panacea for an over-exhausted, workaholic American culture. And if there’s one job that spells constant fatigue, it’s being a parent. But how does self-care happen in a country where more than half of married couples with children have two parents working full time, and mothers are not only spending more time at work but also more time taking care of children?It doesn’t help that the images we’re sold of self-care include meditation apps and Peloton binges. For mothers in particular, with self-care just an app click or exercise class away, there is a haunting sense tha
SINGAPORE, 18 October 2019: For companies to succeed in the digital era, the time-tested advice stands that marketing must be targeted and a travel company must know its customers. Those were the basic observations presented by Trip.com destination marketing general manager Edison Chen at the 12th edition of ITB Asia. Ctrip Group took to the stage to share the company’s experiences with peers at Southeast Asia’s largest travel industry’s gathering. “Each product and every customer are different. That’s why it’s so important to know your customer, your product, and tell your brand story in ways that appeal,” he said. Trip.com destination marketing general manager Edison Chen and Ctrip Area General Manager Ru Yi both spoke at the trade show, the third year that group has sponsored the
The digital platform Therapy Assistance Online (TAO) became available for UCI students to promote self-help services on Aug. 16, 2018. Founder and chief science officer of TAO Connect, Dr. Sherry Benton, explained that TAO’s upbringing was centered around her own experience with students and mental health. “I worked in college mental health for 25 years, and throughout that time there were issues like way more students needing help than we could possibly accommodate,” Benton said. “There were just problems that we didn’t really have a solution for. At one point, I got three new positions in the [college] counseling center thinking that would help our waitlist and it only bought me two more weeks with that waitlist. So I knew I had to come up with something that would increase o