Saturday, November 23News That Matters

Day: October 17, 2019

How to Create a Successful PR & Marketing Strategy for 2020 – Business 2 Community

How to Create a Successful PR & Marketing Strategy for 2020 – Business 2 Community

Marketing Strategy
As 2019 comes to a close, now is the time to start thinking about your marketing strategy for the coming year. What’s been working well? What hasn’t? What new tactics will you try in 2020?Of course, we’re happy to help you come up with a comprehensive marketing strategy for your business, but if you’d like some advice to do it yourself, follow this convenient guide.How to Create Your 2020 Marketing StrategyAs I explained in this blog post, Why and How to Include Content Marketing in Your Strategy:Step 1: Review This YearReview your previous marketing strategy before you begin making future plans.Before you can figure out where you’re going, take a look at where you are. What were your goals for 2019? Did you achieve them? In addition to your marketing strategy for this year, think about
Trump chose self-help Illuminati author for federal education board – Business Insider

Trump chose self-help Illuminati author for federal education board – Business Insider

Self Help
Leah Millis/Reuters President Donald Trump appointed the author of more than 60 self-help Illuminati books to join a federal education board that honors the smartest high school seniors in the nation. The Denver Post reported that Trump nominated George Mentz to the Commission on Presidential Scholars last week. It's a board tasked with selecting 161 high school scholars who "demonstrate exceptional accomplishment sin academics, the arts, career, and technical education and an outstanding commitment to public service." "If you conceive of your desire, you can then imagine that your goal will take place with belief, and then you will be able (to) retrieve the opportunity from the world's storehouse of riches," Mentz wrote in "Abundance Bible & the Secret Powers of Manifesting W...
Social Media Marketing for Small Businesses: An Interview with Gary Pershad – Business 2 Community

Social Media Marketing for Small Businesses: An Interview with Gary Pershad – Business 2 Community

Social Media Marketing
The following social media marketing industry interview is with Gary Pershad, Chief Marketing Officer of Getchogrindup LLC, Co-host of the Getchogrindup Podcast and Retirement Plan Specialist at Vanguard.Andrew: Would you say that Social Media Marketing is useful for small businesses?Gary: Not only is social media marketing useful, it’s absolutely necessary. We live in a digital world where your possibilities for growth are severely limited if you don’t exist within a social marketing space. By operating in a communal network where ideas, passions and connections can grow and blossom, it is important to at least be present for the conversation.Andrew: I certainly agree Gary, we live in times where building a personal brand as well as a reputation for your business is crucial for spreadi
Influencer marketing degree: Italian university e-campus offering three year influencer degree – CBS News

Influencer marketing degree: Italian university e-campus offering three year influencer degree – CBS News

Online Marketing
Apparently, there's more to being a social media influencer than taking selfies, posting them on Instagram and cashing in. One Italian university suggests that three years of coursework — and roughly $13,000 — are essential for the title, which earns those at the top of their game free swag, hotel stays and more.eCampus, a 13-year-old online university with 30,000 students and main offices in Como, this month launched a new degree program to teach students the skills it believes are necessary to bridge the gap between traditional and digital marketing, as companies increasingly rely on celebrities and so-called "influencers" with loyal followers to promote their brands and products."The figure of the influencer, despite not being officially recognized as a profession, is increasing
Don't Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers – MarTech Series

Don't Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers – MarTech Series

Marketing Strategy
With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived from customer data to help organizations better understand their customers and ultimately deliver a more tailored experience. Yet, too often do marketers instead rely on data as a short-cut, for example by using it to glean insights from A/B testing tools that ‘optimize’ content by generating thousands of variants of a particular asset before pitting them against one another. Over time, this approach will eventually whittle the list down to a single Marketing asset that is expected to have the highest rate of engagement. This method of selecting content sounds great in theory – but unfortunately, A/B testing does little in the wa
4 Steps for Crafting a Social Media Marketing Strategy – Business.com

4 Steps for Crafting a Social Media Marketing Strategy – Business.com

Social Media Marketing
A whopping 3.2 billion people or 42% of the world's population uses social media. On average, people spend over two hours of their day messaging and surfing social media networks. After having a positive experience with a brand on social media, 71% of people will often recommend the brand to their friends and family. On top of that, 49% of people are taking their cues on what to buy from social media influencers.Based on these statistics, then, it's crucial that businesses have a solid social media marketing strategy in place. Unfortunately, many business owners have no idea how to handle social media marketing. They feel confused and overwhelmed by the many tips and strategies they have heard, so they end up either doing very little with their social media accounts or do...
How online marketing has changed the business of beauty care products – – VENTS Magazine

How online marketing has changed the business of beauty care products – – VENTS Magazine

Online Marketing
RJ Frometa 1 min ago Business, Other Stuff 0 Views Related Articles Online marketing has changed buyer conduct. In beautifiers, the move is significant and gives exercises to everybody Online life has disturbed how brands interface with shoppers, yet also, introduced a new plan of action. Instagram , YouTube &  beautyfixmedspa.com  have changed how buyers interface, getting to be showcasing channels, and without a doubt deals channels, on their own directly through PR, advanced publicizing, paid-for influencer promoting and natural influencer conduct.  Beauty care products brands have immediately moved from an item-based model to an encounter-based model. It is ne...
Constant Contact Launches a Series of Tools to Help Small Businesses Get Found Online – Yahoo Finance

Constant Contact Launches a Series of Tools to Help Small Businesses Get Found Online – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="SEO tools, Google Ads, social advertising, landing pages and more help small businesses find new customers" data-reactid="11">SEO tools, Google Ads, social advertising, landing pages and more help small businesses find new customers<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="WALTHAM, Mass., Oct. 17, 2019 /PRNewswire/ --&nbsp;Constant Contact, an Endurance International Group company (EIGI), today announced a series of social and online marketing tools that allow small businesses to manage their online marketing all in one place, including Facebook and Instagram advertising, Google My Busines...
Running in Autumn: Tips for the Right Running Clothes and More Motivation – ISPO

Running in Autumn: Tips for the Right Running Clothes and More Motivation – ISPO

Motivation
Autumn cold also places special demands on running wear.Image credit: imago images / Westend61 There is no better time of year to start running than autumn. Running trainer Susan Baumbach also knows this: "Especially for beginners, autumn is the perfect time", says Baumbach. "One does something for one's health by moving around regularly in the fresh air at this time when it's so popular to sit on the couch at home." However, the positive effect of walking is not limited to the time directly after the unit. Because according to Baumbach, anyone who runs in autumn lays the foundation stone for an all-round sporting year. So you start into s...