Saturday, November 23News That Matters

Day: October 14, 2019

How effective is nostalgia as a marketing strategy? – Business MattersBusiness Matters

How effective is nostalgia as a marketing strategy? – Business MattersBusiness Matters

Marketing Strategy
Ah, memories! Marketers have been around for decades, and as customers grow savvy, they are forced to change up their strategies. From bestowing information on products in lengthy infographics in newspapers to creating unrelated yet memorable TV ads to bursting onto socials to try to achieve some natural viral content, marketers constantly switch things up. But, there is one undying strategy that works in marketing that has been used since the term was invented: the power of nostalgia. Thinking wistful thoughts about the past, relating products and services to a happier time, or simply throwing back to allow us to remember things have all been successful. So how is nostalgia used in marketing? [embedded content] Nostalgic Brands One of the primary uses of nostalgia in marketing is by re...
Social Media Bots Are Lighting Up Vaping Marketing Campaigns – Forbes

Social Media Bots Are Lighting Up Vaping Marketing Campaigns – Forbes

Social Media Marketing
NEW YORK, NEW YORK - SEPTEMBER 17: Andy Ramkumar, who works at Gotham Vape in Queens, vapes at the store while watching a hearing on the vaping debate on September 17, 2019 in New York City. Gotham Vape features a lounge area to vape as long asGetty ImagesIn case you haven’t noticed, the social media bots are at it again.One recent example: A report this week suggests bots are responsible for campaigns related to e-cigarettes, including crafting the posts themselves, increasing the likes and follows, and inflating audience engagement in other ways so that it looks like there is more interest and agreement about the advertisements. The U.S. Government has asked vaping manufacturers like Reynolds and Juul to provide information about how they used social media to promote their produc
Key Elements of a Strong Digital Marketing Strategy – Business.com

Key Elements of a Strong Digital Marketing Strategy – Business.com

Marketing Strategy
Many business professionals think that a digital marketing strategy is a no-brainer. However, it's surprising how many SMBs turn to marketing professionals and pay for a digital campaign without even a thought to what they're trying to accomplish.Yes, the answer is sales. Businesses pursue digital marketing to accomplish sales. And you're right, that is a goal. However, there are so many more goals out there that digital marketing can accomplish to help you acquire sales.  The rise of technology has opened the door to make marketing strategies more effective but the competition for sales fiercer. Digital marketing is so much more than getting your brand seen – it has changed the marketing landscape to show why your brand matters. Therefore, it's more important than ever to hav
Top 7 Tips For Advancing Your Social Impact Career – Forbes

Top 7 Tips For Advancing Your Social Impact Career – Forbes

Online Marketing Tips
Mark Horoszowski is the CEO and cofounder of MovingWorlds.org, a social enterprise that helps global social impact leaders and doers behind grassroots, world-changing ideas to connect and build their skills. They have two signature programs: The MovingWorlds Institute, which helps professionals grow their careers through skills-based service; and corporate partnerships, which allows companies to use their platform to pilot and scale their own professional development programs, like Microsoft’s MySkills4Afrika and Kering’s Solidarity Leave.Mark Horoszowski is the CEO and cofounder of MovingWorlds.org.Milleigh Vo“A lot of what I do seems like a dream job, and it is incredibly satisfying work,” says Horoszowski. Once a quarter, he travels to a new city to kick-off MovingWorlds’ Global Fell
Future.now launch: Biggest barrier for digital skills is motivation – ComputerWeekly.com

Future.now launch: Biggest barrier for digital skills is motivation – ComputerWeekly.com

Motivation
A lack of motivation is standing in the way of people gaining new digital skills, says the Lord Mayor of the City of London, Peter Estlin. At an event launching Future.now, a “coalition” project to increase digital skills in the UK, Estlin said a lack of motivation or a lack of understanding how digital can benefit individuals prevents people from learning the skills they need to perform certain tasks. “Digital skills have an image problem, so how do we convince people to take time out of their busy lives to learn a set of skills that don’t seem relevant to them or that they simply don’t understand?” he said. Future.now, which comprises a coalition of partners including companies, education providers, charities and the government, aims use digital skills training to improve the digi
An introduction to self-help: 7 books to help you get started – Rappler

An introduction to self-help: 7 books to help you get started – Rappler

Self Help
Do you get by with a little help from... self-help? Perhaps we can all agree: taking care of one's mental health is no walk in the park – for many, it's a sprint in the forest – and the speed in which we run may hurt us even more. Some of us, however, may already have an arsenal of weapons at hand to make our journeys easier – sharp machetes and protective armor, in the form of healthy coping mechanisms, affirmations, and self-care rituals. On top (or outside) of professional therapy, some may choose to hit the gym, to reach out to friends, or get lost in hobbies, while others prefer to hang around casually by the self-help section, perusing through countless titles guaranteed to help you live "your best life." For those that use self-help as a form of self-care, I'm with you – it's
Texans Carlos Hyde Finds Extra Motivation in Win Over the Kansas City Chiefs – Sports Illustrated

Texans Carlos Hyde Finds Extra Motivation in Win Over the Kansas City Chiefs – Sports Illustrated

Motivation
When the Houston Texans traded for running back Carlos Hyde from the Kansas City Chiefs before the start of the season. The Texans ended up getting more than many expected, and Hyde made the team that traded him remember him with a strong performance on Sunday. It was the Hyde revenge game as he put together a solid outing, rushing 26 times for 116 yards and one touchdown."I definitely had a little extra chip on my shoulder," Hyde said of taking the field against the Chiefs. "How things turned out here, it gave me extra motivation. I'm thankful for where I'm at and how things are going."The Texans running game once again leaned on Hyde to do the bulk of the work for the offense. The running game was able to put up 192 yards on the ground in their win over the Chiefs while averaging...

Is Digital Marketing Driving Estee Lauder’s Strong Revenue Growth? – Forbes

Online Marketing
Share to facebook Share to twitter Share to linkedin <div _ngcontent-c16 innerhtml="A woman rides an escalator past an Estee Lauder Companies Inc. cosmetics counter at a Lotte Shopping Co. Lotte Department Store inside the Lotte Mall Gimpo Airport in Seoul, South Korea, on Sunday, June 2, 2013. Photographer: SeongJoon Cho/BloombergBLOOMBERG NEWSEstee Lauder (NYSE: EL) strengthened its brand portfolio by acquiring By Kilian, Becca, and Too Faced in 2016. The year was marked by a staggering 52 acquisitions of beauty companies by traditional players, per McKinsey – aimed primarily at enhancing digital marketing capabilities. In this article, Trefis analyzes Leading Beauty Forward – EL’s growth strategy to save costs and spur revenu
5 Actionable Social Media Marketing Tips For Gig Workers – Forbes

5 Actionable Social Media Marketing Tips For Gig Workers – Forbes

Social Media Marketing
Group of friends in the street with smartphoneGettyGig workers who are totally localized (caterers, electricians, painters, plumbers, wedding planners, etc.) often discount the value of using social media for their marketing. Why? Because these platforms are at least national, if not international and what would be a use for a local business? Indeed, localized SEO and local advertising can drive you a steady stream of traffic and revenue. But you should not discount social media as a good tool for your marketing. Here are five actionable social media marketing tips for local contractors and other gig workers. 1. Geo tagging and targeting is your alliesSocial media platforms may have global reach, but they also allow you to go very granular with your marketing. Facebook lets yo...