Sunday, October 20News That Matters

Day: October 11, 2019

7 Tips for Making 7 Figures Selling Online Courses – Entrepreneur

7 Tips for Making 7 Figures Selling Online Courses – Entrepreneur

Online Marketing Tips
Passing along your knowledge can also be highly profitable. October 11, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Online courses have become an increasingly popular way to share expertise with an audience, and to get paid for what you have to say and teach. But the amount you can make selling online courses differs widely, depending on your price point and your audience. The exciting part is the sheer potential of how much you can make -- and we’re talking in terms of both impact and profit. Tony Delgado, founder of Disrupt and Disrupt Week Puerto Rico, shares that making your first million dollars gets a
Self-Care for the Resistance: Self-Help Books 2019–2020 – Publishers Weekly

Self-Care for the Resistance: Self-Help Books 2019–2020 – Publishers Weekly

Self Help
Gender stereotypes, once a hallmark of self-help titles, have largely given way to self-deprecating humor and tough love—a course correction that coincides with the genre’s expanded reach and sales. But for the politically plugged-in, troubling blind spots remain.“A lot of self-help has not necessarily been helpful,” says Jolenta Greenberg, who read and followed the rules of 50 self-help books in an experiment she chronicles with Kristen Meinzer in the forthcoming How to Be Fine (Morrow, Mar. 2020). “It teaches people hacks or ways to survive and feel good about yourself within social structures that may be inherently sexist or unfair.” (For our q&a with Greenberg and Meinzer, see “Self-Help Test Kitchen.”)Forthcoming self-help titles push back against the commercialization of
Social Anxiety: Self-Help Books 2019–2020 – Publishers Weekly

Social Anxiety: Self-Help Books 2019–2020 – Publishers Weekly

Self Help
The evidence isn’t just anecdotal: a 2016 report sponsored by the National Institute of Mental Health and the National Cancer Institute showed a significant association between social media use and depression. But the machines need not win, say the authors of forthcoming titles that aim to help readers manage their social media practices and find creative ways to enjoy more time offline.Technology consultant Tchiki Davis, in Outsmart Your Smartphone (New Harbinger, Nov.), offers advice on using technology in ways that promote happiness; psychologist Melanie Greenberg contributes the foreword. Self-control isn’t the problem, says Ryan Buresh, acquisitions editor at New Harbinger: the most popular apps are designed to keep users hooked.“We don’t want to pathologize this,” Buresh says
Lodging Interactive Launches Social Media Marketing News Apple Podcast – Hospitality Net

Lodging Interactive Launches Social Media Marketing News Apple Podcast – Hospitality Net

Social Media Marketing
PARSIPPANY, NJ - Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the rollout of its commingle:engage bi-weekly podcast. The podcast episodes cover the latest changes and updates announced on social media and what they mean for hotels and resorts. Advertisements "The world of social media continues to evolve and as it does it presents many opportunities and implications for hotels and resorts," stated DJ Vallauri, Lodging Interactive's Founder & CEO. "We wanted to create a new way to keep hoteliers informed and educated on the latest social media marketing news, and do so in short 3-5 minute audio clips." The podcast is recorded via Anchor ev...
Instagram video marketing strategy: How to improve with user behavior – ClickZ

Instagram video marketing strategy: How to improve with user behavior – ClickZ

Marketing Strategy
Instagram is one of the most popular social media platforms for users and brands. Here’s how to revisit your Instagram video marketing strategy to improve ROI. Instagram video content has been on the rise over the last couple of years and more brands are eager to create videos that meet their objectives. From in-feed videos to IGTV, there are many different ways to make the most of video on Instagram to reach your target audience. Wibbitz has launched a report on the latest video trends on Instagram surveying 1000 respondents from the US, UK and France to discover their behavior habits and what we can learn from them. We are looking at the findings and the five main takeaways we can include in our Instagram video marketing strategy.
Things Your Video Marketing Strategy Must Include – Business 2 Community

Things Your Video Marketing Strategy Must Include – Business 2 Community

Marketing Strategy
You need every edge and tool you can find to beat out the competition. This means redefining your marketing strategy to get your products or services in the hands of your customers. And one of the most popular and interesting strategies today is video marketing.Now, you may ask yourself what video marketing actually is. Simply put, video marketing is promoting your business by using online videos. These videos should be, but not necessarily, focused on your services and products. But they can also place and promote content relevant for your business through the medium of short or long form videos. In this way, you will get more outreach, more customers, and, even, business partners. You can place these videos on YouTube and promote them on any of your dedicated social media pages and pl...
Thatware is redefining digital marketing with artificial intelligence – Forbes India

Thatware is redefining digital marketing with artificial intelligence – Forbes India

Online Marketing
  West Bengal, India, Oct 11, 2019 Innovative technologies have always been a norm for empowering new and old businesses. In this competitive era, it has been seen that the revenue generation of a company is directly proportional to the development done in the field of technology. Studies have shown that digital marketing industry is changing and evolving at a rapid scale. Based on a study, it has been found that 76% of digital marketing success can be obtained from search engine optimization alone. With that being said, people from all around the planet are working immensely hard for getting the right amount of search optimization done for their online inventory or websites. The harsh reality is that this is increasing the competitiveness of the industry at a much great...
6 Digital Marketing Roles Brands Need for Scalable Success in 2020 – The Content Standard by Skyword

6 Digital Marketing Roles Brands Need for Scalable Success in 2020 – The Content Standard by Skyword

Online Marketing
As a marketer, you’re used to focusing so intently on those yearly progress reports that you probably fail to communicate the need for new talent. It’s time to break the cycle. Instead of finding yourself in the same position—yet again—having survived the nerve-wracking end-of-year standups, defending your progress while wishing you had different skill sets on board to accomplish more, take this opportunity to refresh your content team. But don’t wait until your budget is finalized to determine which new digital marketing roles you’ll need. Every aspect of this field is competitive, after all, and you’ll want to sweep up the best talent around before another brand beats you to it. Depending on your company’s size, maturity, and goals, you may have a collaborative group of people in digi
Self-Care as Community Care | Me, My Self-Care, and I – Crooked

Self-Care as Community Care | Me, My Self-Care, and I – Crooked

Self Help
Crooked Mini State of Conspiracy | Fringe to Mainstream Sep.11.19 What happens when a conspiracy theory turns out to be true? This week on State of Conspiracy, Professor Kathryn Olmstead is joined by Kevin Kruse, professor of history at Princeton University. Together, they explore the ways the media and historical events of the 60s onwards contributed to an increasing mistrust in both government and media. They explore some of the most absurd cases of government conspiracies that ended up being true and how those revelations changed the trajectory of how Americans and politicians question the truth today. EP 90/ Sep.11.19 Let's block ads! (Why?) Source link