Laughter is the best medicine. We've heard that phrase our entire lives, but most people just give lip service to the idea. Comedian/actor Karlton Johnson goes a lot further than that; he's written an entire book about the healing power of laughter. "Laff Therapy" is Johnson's new self-help book which examines medical studies and personal accounts of how laughter can indeed help spur the body to heal. "The goal of 'Laff Therapy' is to empower a person with the ability to use at will the psychological and physiological benefits of laffter," explains Johnson, a 60-year-old Dallas native who now lives in Los Angeles. "After you've realized the power of laffter, you can then begin to apply it into your everyday life." We've all been in tense situations – sometime ones so tense they look he
When people talk about digital marketing, they usually think about small businesses or large corporations. However, nonprofit organizations, government agencies, and churches have to do digital marketing too. They have to realize that they are after different goals. Government agencies usually want to provide valuable information to their citizens. Churches are trying to attract members to their ministries or to the congregation. Nonprofits want donations and volunteers. Here are some tips to help you with the digital market of your nonprofit.Blogs To get donations and more volunteers, you have to inform people of what you are doing. Blogs and newsletters are a great way to keep your current members informed, but they have the added bonus of attracting others to your site. Blogs show yo...
Photo: Shutterstock“I take away his phone and he behaves for three days and then goes right back to the back-talking and crappy attitude. I don’t understand why he doesn’t just... learn!”My ex was talking about our 13-year-old son, and I completely empathized with his frustration. Not just for this particular unwanted behavior, either—sometimes it feels like every aspect of disciplining our kids is redundant and endless, like Sisyphus in Hades pushing his boulder up a hill only to have it roll right back down, over and over again for all eternity. Please let this torture end.AdvertisementWhy don’t the consequences we institute for our kids absorb immediately into their brains and prevent them from repeating unwanted behaviors? And, for that matter, why don’t the positive reinforcements
Last Friday I looked at key performance indicators (KPIs) that executives can track to see how successful they are at keeping their websites front and center for consumers (see Can Search Engines (& Consumers) Find You? SEO & Why It’s Important). KPIs should include monthly totals for unique website visitors and page views, as well as average session times, the number of consumer inquiries, page loading times, and keyword search rankings. If your website isn’t “up to par,” what can your team do to improve web search rankings? I tapped OPEN MINDS Senior Associate Rob Hickernell for an answer and he suggested the following four key elements to improving your organization’s search engine optimization (SEO): deliver quality content and experience; include your content keywords strat
It’s no news that social media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile apps usage and a more integrated Web experience with the average user’s life.However, social media marketing gets sometimes pushed to the back of the to-do list to make room for other owned channels, with the risk of losing much in terms of nurturing your audience on social and, eventually, turn them into subscribers.So while your list is the top of any marketing effort you’ll ever make — and the ideal place where fans you gain from social will land and stay — it’s important to make room for social marketing in your weekly schedule to avoid falling behind and losing that slice of your target audience who thrives on