Sunday, December 8News That Matters

Day: October 8, 2019

How NXIVM Was the Ultimate Wellness Scam – Rolling Stone

How NXIVM Was the Ultimate Wellness Scam – Rolling Stone

Self Help
There was a method to the branding. It was supposed to be precisely seven strokes — one line across, and two diagonal lines down to form the sideways K; then four smaller lines to form the sideways R beneath, the little spoon to the big spoon of the K. The women were supposed to be naked. They were supposed to be videotaped. They were supposed to be held down on a table, arms above the head, legs spread, ankles and wrists bound; helpless, vulnerable, exposed. And they were supposed to say the following: “Please brand me. It would be an honor. An honor I want to wear for the rest of my life.” This last part was the most important. “They should probably say that before they’re held down, so it doesn’t seem like they were being coerced,” Keith Raniere told actress Allison Mack, his love
Online self-help center would level legal playing field (Guest viewpoint) – MassLive.com

Online self-help center would level legal playing field (Guest viewpoint) – MassLive.com

Self Help
Imagine competing against a professional - racing an Olympic sprinter, playing trivia against a Jeopardy champion, hitting a fastball from a Red Sox pitcher. Now, imagine if what’s on the line is not just your pride but your house, your savings, or custody of your children. Unfortunately, more than half of involved people find themselves in exactly this situation when they need to go to court to settle issues such as divorce, child custody, or eviction. Unable to afford to hire a lawyer, they try to argue their cases against legal professionals with years of training and experience in a court system that is nearly impossible for ordinary people to navigate. With so many obstacles, they face a long shot at a fair hearing of their case. Unlike in criminal cases, people who have a civil ju
Integrating AI in Your Marketing Strategy: Six Steps – Chief Marketer

Integrating AI in Your Marketing Strategy: Six Steps – Chief Marketer

Marketing Strategy
Implementing AI in a marketing strategy is becoming the new standard. In fact, 70 percent of business leaders  expect marketing AI to be critical for the future success of their businesses. In addition,69 percent of early adopters have seen moderate-to-significant value as a direct result of AI’s implementation. However, the greatest struggle with implementing AI is how. It is critical for marketers to educate themselves on properly merging this technology into their marketing strategy. Here are steps to take when integrating AI into the marketing mix for optimal results. 1- Understand AI marketing.   Before businesses can implement AI as a marketing solution, they need to understand how it makes work faster, easier and smarter. Simply, AI is a collection of mac
Melania Trump calls for end of e-cigarette marketing to children – FOX 10 News Phoenix

Melania Trump calls for end of e-cigarette marketing to children – FOX 10 News Phoenix

Online Marketing
article "Marketing this addictive product to children must stop," the first lady said at a rally to mark the start of "Red Ribbon Week." ARLINGTON, Va. - Melania Trump said Monday that companies "must stop" marketing e-cigarettes to children, saying they are addictive and dangerous. Marketing tobacco products to kids is already prohibited in the United States, and Juul Labs Inc., the nation's largest maker of electronic cigarettes, has said it will cease advertising them in the U.S. Still, some believe Juul's early online marketing of e-cigarettes contributed to an explosion in vaping among youth.Mrs. Trump said "it is important to me that we all work to educate children and families about the dangers associated with this habit.""Marketing this addictive product to children must...
To Foster Confidence and Motivation in Young Readers, Consider This – EdSurge

To Foster Confidence and Motivation in Young Readers, Consider This – EdSurge

Motivation
This article is part of the guide, What Does Reading Well Look Like?I can read. I am a reader. On the surface, these sentences seem to say the same thing, but I would argue that they are distinctly different ideas. One is grounded in the mechanics of phonetically crafting words from the combination of letters on a page; the other is anchored in self-identity. The skill of sounding out words is “reading” at the most basic level. Add in the understanding of those words, and that’s the next level. But not everyone who can read words and comprehend them sees herself as a reader—someone who seeks information through text, who can get lost in a story, who conjures up visual imagery while savoring a poem, who satisfies her curiosity by diving down the rabbit hole of her latest question/interes
Whose Community-Care? Men in Secular Self-Help Discourse – Patheos

Whose Community-Care? Men in Secular Self-Help Discourse – Patheos

Self Help
Let’s begin with a story. This one’s Dr. Brené Brown’s, but it also marks the moment I realized how rare a certain approach to emotional discourse is. Brown’s known for her self-help books, a genre I don’t generally read, and for her TED Talks on the importance of being open about vulnerability and shame. She’s especially known for taking clinical research and framing it in warm, rounded, over-the-kitchen-table-styled Southern speech, which has helped her come off as approachable and relatable to a North American audience. Now, self-help books are fish-in-the-literary-barrel–easiest thing in the world to sneer at them as pap!–but there’s also a curious gendering that emerges in them, with strong secular/spiritual divides between the range for women (secular-to-spiritual) and the r
Word-of-Mouth Marketing Strategy: How to Scale With Technology – Business 2 Community

Word-of-Mouth Marketing Strategy: How to Scale With Technology – Business 2 Community

Marketing Strategy
A good word-of-mouth marketing strategy has the opportunity to deliver something that resonates with your brand and customers, remains evergreen, and grows more valuable over time.There are certainly plenty of options available to marketers when developing a digital marketing strategy, but none of these options are as powerful and effective as word-of-mouth. Happy customers that love your product or service enough and are willing to spread the word about your brand are much more likely to be repeat customers.It goes beyond that, though.For example, take referral marketing. The referees – or buyers that brand ambassadors influence – tend to be more loyal, long-term customers. In turn, as these customers strap in for the long haul, many of them will also take up the cause and become an ad
What you absolutely *must* know about digital marketing in 2019 – The American Genius

What you absolutely *must* know about digital marketing in 2019 – The American Genius

Online Marketing
Justin Staples is an entrepreneur who specializes in providing businesses with results-driven SEO, custom web design, and content development. Below, he offers a modern guide for any business to ensure their efforts are modernized and effective: Growing a successful business is anything but easy. If you want your business to scale, you need more than a good product or service. You’ll also need tried-and-tested processes to deal with anything from sourcing products, managing employees, dealing with customers, and more. Beyond that, you also need to figure out how you can reach as broad of a customer base as possible, and that comes down to marketing. There are a thousand ways to market your business. However, every day that passes, digital channels become more important. Now more than e
Social Media Marketing 101 from the SBA | 2019-10-08 | NOLN – Ratchet+Wrench

Social Media Marketing 101 from the SBA | 2019-10-08 | NOLN – Ratchet+Wrench

Social Media Marketing
Oct. 8, 2019—Social media is so ingrained into modern culture that it can be tough for a beginner or casual user to know where to start using the tools for marketing.More than half of all businesses are engaged in some kind of social media marketing, according to data compiled by Hootsuite, a popular management platform. That's some $93 million being spent in 2019 along by 7 million businesses paying for Facebook ads, 2 million of the paying for Instagram ads and many others.  What's more is that it's a rapidly growing marketing medium. In short, businesses want to advertise where their customers are. Social media are where customers spend much of their downtime. For an operator who's just jumping into social media, the U.S. Small Business Administration launched a helpful w
EasyVista Showcasing the Cobalt Release of its Self-Help Product, Designed to Keep Employees Empowered and Customers Connected – MarTech Series

EasyVista Showcasing the Cobalt Release of its Self-Help Product, Designed to Keep Employees Empowered and Customers Connected – MarTech Series

Self Help
New update focuses on next-generation AI with the incorporation of intelligent automation and virtual agent support EasyVista Inc., a global leader in IT Service Management, announced that it will be previewing its latest product release at EV Connect in Austin, TX October 1-2, 2019. Cobalt, the latest release of the EasyVista product portfolio, was developed to provide next-generation updates to their EV Self Help product that includes intelligent Service Bots technology that will enable customers to quickly deploy Virtual Support Agents that learn from the knowledge in Self Help. Marketing Technology News: 83North Announces New $300 Million Fund Raising Cobalt uses AI-powered knowledge experiences to keep employees engaged and customers connected, supporting the digital-first world o...