Sunday, December 8News That Matters

Day: October 7, 2019

Self-Help Pays Off for Unaccompanied Housing at Great Lakes – DVIDS

Self-Help Pays Off for Unaccompanied Housing at Great Lakes – DVIDS

Self Help
GREAT LAKES, Ill. (October 7, 2019) – Saving sustainment dollars for the U.S. Navy and the American taxpayer is what drives the self-help spirit at Unaccompanied Housing (UH) at Naval Station Great Lakes. “The difference between the building managers here and the building managers on other installations is my guys actually turn screwdrivers. The model elsewhere is that building managers submit tickets. They make reports of a deficiency, and they make a call, they submit work orders to get these things fixed. And then they sit back and they wait,” said Mike Landry, UH Director, originally from Meriden, Conn. “We have never really done that.”“Our self-help program wasn’t anything I directed or the CO directed. It was J
How to Optimize Video for Social Media Marketing – MarTech Series

How to Optimize Video for Social Media Marketing – MarTech Series

Social Media Marketing
Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for engagement, sharing, and conversion? It’s easy to create Video content these days. Anyone can do it with a smartphone and an editing suite like Final Cut Pro, Adobe Premiere, or the plethora of iOS and Android video editors designed for editing on the fly. But: Is your content really delivering the message? Is it showing your brand in the best possible light? Are you optimizing format, content, and form for social platforms and mobile devices? In this article, we’re going to look at ways of creating commercial videography that drives your brand: the do’s and don’ts, the tips and tricks, and the how-tos. We’ll show you how to optimize your Video for soci
Hospitality Social Media Marketing News – October 6, 2019 Issue – Hotel News Resource

Hospitality Social Media Marketing News – October 6, 2019 Issue – Hotel News Resource

Social Media Marketing
We never know exactly what we’re going to get when it comes to social media updates, and even with our best and most educated guesses, some new developments are always keeping us on our toes. The last two weeks have been no different, giving us some surprising new features that we’re excited about. Let’s take a look at how each one will impact hotels and resorts moving forward.  New Selling & Collaborative Facebook Stories Tools  Facebook is currently testing several new Stories features that will add functionality to the platform. The new features include the following: Collaborative Stories, which allows multiple pre-approved accounts contribute to a single Story on your account  Fan Reply Stickers, which let your followers reply to your Story content
First lady calls for end of e-cigarette marketing to youth – Seattle Times

First lady calls for end of e-cigarette marketing to youth – Seattle Times

Online Marketing
ARLINGTON, Va. (AP) — Melania Trump said Monday that companies “must stop” marketing e-cigarettes to children, saying they are addictive and dangerous. Marketing tobacco products to kids is already prohibited in the United States, and Juul Labs Inc., the nation’s largest maker of electronic cigarettes, has said it will cease advertising them in the U.S. Still, some believe Juul’s early online marketing of e-cigarettes contributed to an explosion in vaping among youth. Mrs. Trump said “it is important to me that we all work to educate children and families about the dangers associated with this habit.” “Marketing this addictive product to children must stop.” The first lady promotes an anti-drug message through the “Be Best” youth initiative she launched in May 2018. She and the pr
Savers are falling victim to misleading online marketing – International Adviser

Savers are falling victim to misleading online marketing – International Adviser

Online Marketing
An increasing number of financial products are being wrongly marketed online, according to consumer group Which. Savers in the UK tend to turn to the web as their first source of information before making a decision with their finances. This means that the misleading marketing of high-risk investments disguised as cash savings accounts could put people’s life savings at risk. Which found that 66% of respondents, who have opened an Isa or savings account, have done some research online before making a decision. “Across the UK, this equates to more than a million prospective people who could be heavily influenced by online ads or internet search results promoting these products,” the consumer group said. Tricky marketing Several high-risk products were among the first results in online s
3 Tips for Creating a Mobile Marketing Strategy – Business.com

3 Tips for Creating a Mobile Marketing Strategy – Business.com

Marketing Strategy
When you think about the experience your brand provides users, does it include mobile? If not, it's time to boost your mobile marketing campaigns so you cater to every single user who visits and engages with your website. In 2019, you can't expect your business to grow without addressing a mobile marketing strategy. Mobile marketing aims to target and cater to users on non-desktop devices, such as smartphones and tablets. Mobile users who engage with your brand must have a positive experience that brings them back. Otherwise, you miss out on creating conversions and generating sales. Why should you have a mobile marketing strategy?Google constantly changes and updates its algorithm for ranking content. It considers how users interact with websites and what provides t...
Houston: Extra motivation in win over former team – NFL.com

Houston: Extra motivation in win over former team – NFL.com

Motivation
The Kansas City Chiefs scored their fewest points in a game with Patrick Mahomes starting, by a lot. Entering Sunday night's tilt K.C. had never scored fewer than 26 points under Mahomes. Against the Indianapolis Colts, they score half that, 13. The Colts earned the 19-13 victory by playing keep-away on offense, and being physical with the Chiefs skill-position players on the outside. The Chiefs had the ball for 22 minutes, 45 seconds in this game, their lowest time of possession in a game under Patrick Mahomes (0-3 in games with Mahomes in which they had less than 25 minutes of possession). The Indy D slowed K.C. after the first two drives of the game. First two drives: 10 points, 154 yards; Last eight drives: 3 points, 170 yards. The Indy secondary deserves cred...