On many websites, readers who scroll to the very end of an article are likely to encounter rows of small advertisements belonging to a weird subgenre of digital marketing known as chumbox ads.Named for the angler’s practice of using bits of dead fish to lure other fish, these ads comprise arresting images and baffling text. They have one goal: to make readers click. And when they do, readers may find themselves on an unfamiliar website with an odd name, faced with a photo gallery of regrettable tattoos or a listicle on 22 celebrities with ugly spouses.Below a review of “Joker” on Slate the other day, there were dozens of chumbox ads.“Construction Gone Very Wrong, You Will Cry Laughing” blared one, from a site called Travelfuntu, under a photo of an empty swimming pool.“Lonely Lion Would
[embedded content] First, it was Notre Dame tight end Cole Kmet that went down with a collarbone injury late in fall camp. Then it the same thing happened to Fighting Irish wide receiver Michael Young. It wasn't ideal for Notre Dame, as two of its top offensive playmakers were sidelined to start the 2019 football season. For Kmet, he was able to get back just in time for the Georgia game and he played a big role in the near-upset on the road in Athens. Young returned this past weekend for the game against Virginia and finished with three catches for 19 yards. Big things could be on the way starting this weekend vs. Bowling Green. "Going through the spring process, spring practices, and then going through fall camp, you work so hard to get to that moment to where you can finally play th...
David Dowell climbed up on to the podium and took a seat in front of the lights and cameras at the Michigan State conference room inside the bowels of Spartan Stadium. Mixed into questions regarding how MSU's defense will contain Justin Fields or if they feel angry about being a 20-point underdog, Dowell fielded questions about his past. With the Spartans traveling to Columbus this Saturday, he knew the questions would come. Dowell is one of 28 Ohio natives on Michigan State's roster. From North Ridgeville, Ohio, Dowell ...
Self-help ideas can help some people, but they don't always help everyone. October 4, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve ever wondered why self-help works for some, but not for others, especially when one is battling depression, this is essential viewing. In this cinematic video, Entrepreneur Network partner Ben Angel shares his own experience with depression, and why he believes the self-help industry has gotten it seriously wrong.Want to become unstoppable in business and in life? Take this 60-second quiz now to find out what's really holding you back, and be sure to grab a copy of Angel's new book, Un
In some ways, everything about marketing has changed. In other ways, nothing has changed. How can you make decisions about digital marketing without knowing which is which? How can you make good decisions about hiring, processes, applications, systems, customer desires, expectations, and preferences, without understanding how all this works—and the forces that drive buyer decisions?The answer, of course, is you can’t. Which is a big problem, not only for more-established business owners competing against more tech-savvy competitors who grew up with the internet, but also for anyone who is looking at just part of the picture. That’s the first, most common mistake that business owners and CEOs make when they attempt to attain digital marketing success.When you’re being a customer, you kno
The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of Personalization and value in messaging. Be in the right place, at the right time with the right message. Sales is exactly the same. In previous articles I’ve talked about the value of social as a channel for sales to connect with the modern buyer. Now I will address how content plays a central role in building relationships once you’ve connected. Does content really matter? Everyone is familiar with my fellow Canadian Marshall McLuhan’s quote “The medium is the message”, but isn’t the message the message too? I believe content matters in the same way the medium matters – the degree of Personalization of the messag
The word "hypnotist" may bring to mind a Hollywood image of a person who swings a pocket watch in front of a patient's eyes to make them obey commands. But hypnosis — putting a person into a trance-like state in which they have heightened focus and concentration, according to the Mayo Clinic — has been used for decades for legitimate purposes. It is used clinically to help with anxiety before medical procedures, for example.Now, hypnosis is also becoming a trend among business leaders who are seeking help with performance issues such as focus, speech anxiety, confidence and even goal-setting.A boost in professional performanceHypnosis practitioners use verbal repetition or mental images to help a person focus, then offer ideas and possibilities for developing new thoughts, fee
Survey Says: Modernize Direct Mail to Boost Marketing Success — Offline and Online In a world where Internet marvels are commonplace and “digital fatigue” is soaring, brands struggle to differentiate their marketing. To break through the noise, new research suggests that the technique with unique potential to boost ROI across channels isn’t the latest trending social network, but a tried-and-true workhorse: direct mail. Sending postcards, letters, and even swag — branded promotional merchandise — to build deeper brand connections is nothing new. But now direct mail has new potential, thanks to modern capabilities for targeting and integration with multichannel campaigns. Indeed, more than half of the 600 marketers surveyed recently by PFL and Demand Metric include direct mail in their m
ARLINGTON, Texas — We live today in an attention economy, and if you don’t stand out, you don’t stand a chance. That was the candid assessment of futurist Brian Carter, whose humorous, insightful and at times counter-intuitive keynote at Furniture Today’s NEXT Conference here gave attendees actionable keys to better social marketing performance.“The secret of being the best is not being the best kept secret,” Carter said, as he advised attendees to seek “ubiquity” (showing up everywhere) in their social media endeavors. While many companies engage in the chase for the emerging or next hot platform, Carter advised focusing efforts on the platforms that deliver the largest possible audience right now.