Saturday, December 7News That Matters

Day: September 25, 2019

Older Americans are half the country, but seldom seen in online ads – CBS News

Older Americans are half the country, but seldom seen in online ads – CBS News

Online Marketing
Advertisers are missing the mark when it comes to reaching older Americans, a recent study shows.Marketing images distort how people 50 and older live by portraying them as frail and dependent, as opposed to active and engaged. Nearly half the U.S. population is over age 50, but you'd never know that from perusing most online ads. In fact, despite their immense purchasing power as consumers, older Americans are largely ignored by marketers. On the rare occasion they are represented, meanwhile, they are typically miscast or even caricatured as dull, behind the times or just plain doddering.  "Many marketers are still stuck in the picture of a retired couple in beige looking a little vacant at leisure or worse, being very frail and befuddled," said Barbara Shipley, senior vice p...
5 components of an effective digital marketing strategy – Becker's Hospital Review

5 components of an effective digital marketing strategy – Becker's Hospital Review

Marketing Strategy
Andrea Park - Wednesday, September 25th, 2019<a href="https://www.beckershospitalreview.com/digital-marketing/5-components-of-an-effective-digital-marketing-strategy.html?tmpl=component&print=1&layout=default" data-tracking="print" title="Print article " onclick="window.open(this.href,'win2','status=no,toolbar=no,scrollbars=yes,titlebar=no,menubar=no,resizable=yes,width=640,height=480,directories=no,location=no'); return false;" rel="nofollow"> Print  | Email The most successful digital marketing strategies are just that: strategic. Crucial to this strategy is a thorough understanding of its intended audience and ultimate goals, which will then inform the more logistical aspects of the marke...
Self-Care Tactics for the Semester – Amherst Wire

Self-Care Tactics for the Semester – Amherst Wire

Self Help
What does self-care mean? As the semester begins to charge into full speed, the need for self-care grows with every passing moment.  Most wellness blogs and online entertainment magazines describe self-care as watching television with a face mask on while running a bath with an aesthetically-pleasing bath bomb, or going for a walk in the sunset. That definition not only lacks diversity and depth but makes self-care into an impossible ideal.  Self-care should be whatever brings students back to a relaxed state of mind. It’s a complex topic that is different to each person but is definitely for everyone.  Here’s how four UMass Amherst students turn self-care from a buzz word to a lifestyle: Dylan McLaughlin, freshman, said, “Self-care helps me stay sane. When I have what se
Simplifying Your Dealership's Marketing Strategy with John Fitzpatrick, CEO of Force Marketing & Helix Technologies – http://cbtnews.com/

Simplifying Your Dealership's Marketing Strategy with John Fitzpatrick, CEO of Force Marketing & Helix Technologies – http://cbtnews.com/

Marketing Strategy
On this week’s episode of Auto Marketing Now, Brian Pasch sits down with John Fitzpatrick, CEO of Force Marketing and Helix Technologies. Brian and John talk about the Helix platform, a technology that connects your ad dollars for efficiency and effectiveness, making it easy for dealers to dial in their marketing efforts.Share this:Let's block ads! (Why?) Source link
Watch Bastille’s Dan Smith play a self-help guru in the video for ‘Bad Decisions’ – NME.com

Watch Bastille’s Dan Smith play a self-help guru in the video for ‘Bad Decisions’ – NME.com

Self Help
The Big Read – Kano: “I’m planting seeds to try and stop violence” Watch Bastille’s Dan Smith play a self-help guru in the video for ‘Bad Decisions’ Foals on Greta Thunberg and fighting climate change: “Vitriol is what’s needed – global leaders will not do it for us” Larry David, Debra Messing and Billy Porter to star in live reading of Mueller Report Let's block ads! (Why?) Source link
How Chipotle saved its brand by embracing a centralized digital marketing strategy – Marketing Dive

How Chipotle saved its brand by embracing a centralized digital marketing strategy – Marketing Dive

Marketing Strategy
NEW YORK — A pioneer of the now ubiquitous fast casual dining scene, Chipotle had a long road to recovery after falling from grace in the wake of a string of food safety crises starting in 2015. Marketing played a critical role in rehabilitating the image of a company that's long prided itself on quality ingredients, but executives speaking at Advertising Week on Tuesday reinforced that a remarkable comeback story replete with notable sales increases and stock highs was the product of largely foregoing conventional brand wisdom. "Nothing helps educate [you] about a brand like when you're in trouble," Chipotle CMO Chris Brandt, a veteran of other restaurants like Taco Bell and Bloomin' Brands, said during a discussion with agency Venables Bell & Partners. "You learn more from thos
How To Develop An Effective Digital Marketing Strategy The Drives Revenue, According To DesignRush – Yahoo Finance

How To Develop An Effective Digital Marketing Strategy The Drives Revenue, According To DesignRush – Yahoo Finance

Marketing Strategy
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="DesignRush researched how to put together an effective marketing strategy can increase conversions, click-through rates, and revenue." data-reactid="11">DesignRush researched how to put together an effective marketing strategy can increase conversions, click-through rates, and revenue.<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="NEW YORK, Sept. 25, 2019 /PRNewswire-PRWeb/ -- Marketing can be a warzone, and just like the battlefield, in order to succeed, brands need to invest in a comprehensive strategy, says DesignRush in a new report." data-reactid="12">NEW YORK, Sept. 25, 2019 /PRNewswire-PR...
How to Raise Your Marketing Strategy to a Whole New Level in 2019? – MarTech Series

How to Raise Your Marketing Strategy to a Whole New Level in 2019? – MarTech Series

Marketing Strategy
We’re already way in 2019 but would you say your Marketing strategy is prepared for all these new trends that are completely revolutionizing the Marketing world? Nowadays, Marketing is becoming increasingly important for your business as it connects your brand with your audience on so many levels. And your customers need to feel that connection to make a purchase. To achieve the business results you want, you will need to focus more on Marketing. However, following all these trends can be a bit confusing as you’re not sure whether or not they are the right choice for your business. That’s why we’ve decided to bring you four tactics that will help you raise your Marketing strategy to a whole new level. Focus More on Video Marketing If you thought video was big in 2018, wait until you see
Online Marketing Tips For Professionals – Promotion World

Online Marketing Tips For Professionals – Promotion World

Online Marketing Tips
Forwarding your professional practice/career takes time, money, and visibility.  The internet is the most influential marketing tool for professionals today, and you can never learn enough about how to champion the web.   It helps to take every chance you get to delve into new and old concepts of digital marketing.  Take a moment to begin your journey for knowledge, and check out a brief look at some helpful online marketing tips for professionals like you.   SEO marketing tips for your practice Start making a name for yourself online by building an efficient business website.  Don’t just fill in the blanks on a design template.  Learn what it takes to make your website relevant to web users.   Search engine optimization is the collect
Self Care: Taking Your Health Into Your Own Hands – LA Progressive

Self Care: Taking Your Health Into Your Own Hands – LA Progressive

Self Help
The state of your health largely depends on you; taking your health into your own hands could make all the difference. The epidemic of burning out with stress, depression, and anxiety is constantly on the rise and if not taken care of, it could lead to chronic health conditions. No thanks to modern technology, there is generally now very little attention paid to the body, mind, and soul. The focus is rather drifted toward the data about self; what the media thinks or suggests we do. Most people have an unstable work-life balance which is not getting any better. The American Psychiatric Association did a study in 2018 that showed 39% of US adults to be more anxious than they were the previous year. Everyone is constantly on the run. When do we begin to take our health into our own h...