Sunday, December 8News That Matters

Day: September 19, 2019

Study finds hub linking movement and motivation in the brain – The MIT Tech

Study finds hub linking movement and motivation in the brain – The MIT Tech

Motivation
Our everyday lives rely on planned movement through the environment to achieve goals. A new study by MIT neuroscientists at the Picower Institute for Learning and Memory at MIT identifies a well-connected brain region as a crucial link between circuits guiding goal-directed movement and motivated behavior. Published Sept. 19 in Current Biology, the research shows that the lateral septum (LS), a region considered integral to modulating behavior and implicated in many psychiatric disorders, directly encodes information about the speed and acceleration of an animal as it navigates and learns how to obtain a reward in an environment. “Completing a simple task, such as acquiring food for dinner, requires the participation and coordination of a large number of regions of
Delegate App Founders Share 4 Self-Care Tips To Help You Find Balance – Forbes

Delegate App Founders Share 4 Self-Care Tips To Help You Find Balance – Forbes

Self Help
Entrepreneurship is synonymous with dedication, passion, and fervor. Once you settle on an idea, you need an almost obsessive focus to get it done.Entrepreneurs and high-performing employees alike know that this focus can also lead to personal neglect. The obsessiveness your business demands may leave you exhausted and in poor health. The energy and focus required may have you putting off your own needs and feeling burnt out, leading to more mental and physical health issues. In response, a new cohort of startups is investing in self-care, with Thrive Global, Headspace and Calm among them. Now, two young entrepreneurs, Ohad Elhelo and Ori Cohen are taking it a step further by launching Delegate, a personal assistant subscription service that leverages artificial intelligence to help yo...
Study: Brand perceptions get bigger ding from social media than news – Marketing Dive

Study: Brand perceptions get bigger ding from social media than news – Marketing Dive

Social Media Marketing
Dive Brief: Consumers are more concerned about brands that advertise near offensive content than near heavy news, according to a survey by Verizon Media and Insights Now provided to Marketing Dive. Almost all (90%) of consumers reported that aligning with news content did not impact their brand perceptions, while 40% would have a negative perception of a brand that advertises near offensive content. Consumers reported that such offensive content was more likely to be user-generated posts on social media than news. Consumers reported encountering offensive content on a weekly basis on Facebook (59%), Twitter (55%) and Snapchat (48%). The survey of over 2,000 Americans also found that 41% of consumers are getting more news coverage now than in 2017. Half choose their news sources based o...
Tips for Marketers to Succeed with YouTube – Promotion World

Tips for Marketers to Succeed with YouTube – Promotion World

Online Marketing Tips
With more than 2 billion viewers, YouTube is the biggest podium leading the stage where masses come to share and upload video content. YouTube viewers normally watch around 250 million hours of videos on a daily basis – a number significantly higher compared to other popular social media platforms such as Facebook and Netflix collectively. YouTube users are dispersed across the world – divided in chunks by geographical and demographic boundaries and subject to the availability of internet. Irrespective of age limitations, this audience chiefly constitutes of teenagers or Millennials, from X & Z generations – while others too are at least familiar with YouTube and how it functions. Given the potential of this platform, it is highly surprising only 9% of the U.S. small business entrep
Study finds hub linking movement and motivation in the brain – Medical Xpress

Study finds hub linking movement and motivation in the brain – Medical Xpress

Motivation
Figure S4A from the study shows that researchers were able to estimate (decode) the animals' actual movement velocity using from the spiking activity of neurons in the lateral septum. Credit: Hannah Wirtshafter/The Picower Institite for Learning and Memory Our everyday lives rely on planned movement through the environment to achieve goals. A new study by MIT neuroscientists at The Picower Institute for Learning and Memory identifies a well-connected brain region as a crucial link between circuits guiding goal-directed movement and motivated behavior. Published Sept. 19 in Curre...
Online Marketing Agency, fishbat, Explains The Role Of Interactive Media In The Education System – Yahoo Finance

Online Marketing Agency, fishbat, Explains The Role Of Interactive Media In The Education System – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="PATCHOGUE, N.Y., Sept. 19, 2019 /PRNewswire/ -- The evolution of technology has been accompanied by a myriad of changes across a host of industries, education included. The ways that students absorb information, as well as the strategies teachers use to dispense said information, have shifted with new technology in mind. Online marketing agency, fishbat, explains the role of interactive media in the education system." data-reactid="11">PATCHOGUE, N.Y., Sept. 19, 2019 /PRNewswire/ -- The evolution of technology has been accompanied by a myriad of changes across a host of industries, education included. The ways that students absorb information, as well as the strategie...
If anyone needs motivation, it's a gig worker – Sydney Morning Herald

If anyone needs motivation, it's a gig worker – Sydney Morning Herald

Motivation
If there's one section of the labour force I consistently tip, it's those employed by the gig economy. Whether it's the Uber Eats driver bringing me food or the Airtasker repairman fixing my home, they almost always merit the extra boost. They battle the rain, the guard dogs and the traffic. They act with urgency and little pay, inconveniencing themselves to convenience us. If anyone deserves a post-performance gratuity, surely it's them.In the absence of traditional managers, gig economy workers have little chance to receive motivation and feedback. Credit:Akio KonAnd if anyone deserves the much-needed motivation, again, surely it's them. Because unlike the rest of the workforce, who have managers to instigate motivation whenever they're feeling lazy or bored, gig workers perform their...
How Blockchain Is Changing Digital Marketing – Forbes

How Blockchain Is Changing Digital Marketing – Forbes

Online Marketing
Marketing has changed a lot in the past decade, but it’s about to go through another revolution, thanks in large part to blockchain. Yes, while most of us associate digital marketing with things like AI and analytics, blockchain may be the most disruptive technology yet to hit marketers in every industry. Blockchain is changing digital marketing, and you may be surprised who will benefit. At its core, blockchain enables transactions between two parties without the need for third-party verification. Most of the uses for blockchain have been around finance and crypto-currencies, but the underlying technology could be huge for marketing. While AI and analytics have arguably benefited businesses more than consumers, blockchain may level the playing field by giving the power of data back
TRUSTEE VIEWPOINT | Self-Care: From an Idea to a Priority – Cornell University The Cornell Daily Sun

TRUSTEE VIEWPOINT | Self-Care: From an Idea to a Priority – Cornell University The Cornell Daily Sun

Self Help
The first few weeks of the school year is full of new opportunities: classes to take, clubs to join and friends to make. With over 1,000 student groups available and even more courses offered, the options seem endless. Students often find their schedules tightly packed as they try to fit as many classes, work opportunities and extracurriculars into their day. As the semester goes on, students can find themselves burning out as they try to stay on top of all of their responsibilities. It’s therefore not surprising that, in recent years, more and more orientation events encourage students to practice self-care to try and avoid burning out. Since coming to Cornell, I’ve heard students, staff and administrators speak to the importance of self-care. Defined simply as the purposeful commitmen
Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork's CEO apologizes for IPO debacle – PR Daily – PR Daily

Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork's CEO apologizes for IPO debacle – PR Daily – PR Daily

Online Marketing
Good morning PR pros: Merriam-Webster is adopting the language of inclusion with its latest move: The nonbinary pronoun “they” is officially a part of its lexicon. The dictionary added more than 530 terms to its catalog, along with thousands of changes and updates. Some are abbreviations; others are coinages such as “vacay” and “solopreneur.” The addition of “they” as an acceptable pronoun for someone who identifies as gender fluid is a welcome change for many. This is HUGE for the #nonbinary community and, for society at large. It is official, non-partisan moves like this that further legitimize what should long ago have been self-evident. Long may They/Them thrive in a world of acceptance! [Attn. @glaad. @BuzzFeedLGBT @HRC] https://t.co/6Q1Pg0U6w7 — Alexandra Silber (@alsilbs) Septem