Sunday, December 8News That Matters

Day: September 18, 2019

Small business digital marketing: DIY or outsource? – Associated Press

Small business digital marketing: DIY or outsource? – Associated Press

Online Marketing
NEW YORK (AP) — Marketing and advertising on the internet are an integral part of running a small business, one many owners handle themselves.It does require some knowledge and skill. Owners may need to take short courses in digital marketing — in particular, online searches and advertising — at local colleges. Or, they may be self-taught, says Cathy Petersen, director of search engine marketing at Surefire Local, a digital marketing company based in Vienna, Virginia.“There are a lot of good resources for people who are just getting started,” Petersen says.It might make more sense for this task, like keeping the company books, to be outsourced to a consultant if owners need to devote themselves to working with customers or developing their products and services. Or, if they have employe
Self Help Celebrates 50 Years Helping Neighbors With Oct. 5 Event – Los Alamos Reporter

Self Help Celebrates 50 Years Helping Neighbors With Oct. 5 Event – Los Alamos Reporter

Self Help
From the Self Help archives: a pamphlet from the 1970s shows a variety of projects funded by Self Help in its early days. Courtesy Photo SELF HELP NEWS Self Help, Inc marks 50 years of service with a celebratory and fundraising gala on Oct. 5.The event, at Trinity on the Hill Episcopal Church’s Kelly Hall, will be a food and wine tasting extravaganza, featuring the talents of Pig + Fig and inspired by the west coast. Tickets are $65 and include the food, wine, live and silent auctions, and commemorative glass. Self Help invites friends old and new throughout the community to come enjoy good company, learn about the organization’s history, and raise money to fight poverty in northern New Mexico for years to come.  Tickets can be purchased online at tinyurl.com/selfhelp50 or by cont
DIY or outsource? The tradeoffs of small business digital marketing – WRAL Tech Wire

DIY or outsource? The tradeoffs of small business digital marketing – WRAL Tech Wire

Online Marketing
Marketing and advertising on the internet are an integral part of running a small business, one many owners handle themselves. It does require some knowledge and skill. Owners may need to take short courses in digital marketing — in particular, online searches and advertising — at local colleges. Or, they may be self-taught, says Cathy Petersen, director of search engine marketing at Surefire Local, a digital marketing company based in Vienna, Virginia. “There are a lot of good resources for people who are just getting started,” Petersen says. It might make more sense for this task, like keeping the company books, to be outsourced to a consultant if owners need to devote themselves to working with customers or developing their products and services. Or, if they have employees, owner
How To Use Social Media To Supercharge Your Inbound Marketing Strategy – Forbes

How To Use Social Media To Supercharge Your Inbound Marketing Strategy – Forbes

Social Media Marketing
When properly utilized, a well-designed social media marketing campaign can be a powerful lead generation tool for any business. Here's how to use social media to your advantage.Marvin Meyer on UnsplashFew marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal.But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a significant return on investment from social media. Yes, social media marketing can be rife with pitfalls—but it’s also packed with potential.This became abundantly clear to me when I interviewed Florian Sussbauer, a social media systems
How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales | EV Owners Face Rising Taxes and Fees in Over 25 States | 6 Simple Tools To Boost Your Productivity – http://cbtnews.com/

How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales | EV Owners Face Rising Taxes and Fees in Over 25 States | 6 Simple Tools To Boost Your Productivity – http://cbtnews.com/

Marketing Strategy
Today on CBTNews.com – Tuesday, September 17th, 2019:[embedded content]How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales – Ryan NorrisEvery dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets. Our next guest, Ryan Norris, has capitalized on this idea with a grassroots digital marketing strategy that includes a weekly vlog called Ask Ryan. Filmed every week at Ryan’s dealership, Toyota of Easley, he answers customer questions and tackles topics like leadership, motivation, and culture. Watch NowEV Owners Face Rising Taxes and Fees in Over 25 StatesMany consumers who have made the switch to an electric vehicle (EV) will tell you they have enjoyed the benefits they have received fr
Small business digital marketing: DIY or outsource? – Bay News 9

Small business digital marketing: DIY or outsource? – Bay News 9

Online Marketing
NEW YORK (AP) — Marketing and advertising on the internet are an integral part of running a small business, one many owners handle themselves. It does require some knowledge and skill. Owners may need to take short courses in digital marketing — in particular, online searches and advertising — at local colleges. Or, they may be self-taught, says Cathy Petersen, director of search engine marketing at Surefire Local, a digital marketing company based in Vienna, Virginia. "There are a lot of good resources for people who are just getting started," Petersen says. It might make more sense for this task, like keeping the company books, to be outsourced to a consultant if owners need to devote themselves to working with customers or developing their products and services. Or, if they ha
No extra motivation to beat emerging generation – Hamilton – RACER

No extra motivation to beat emerging generation – Hamilton – RACER

Motivation
By: Chris Medland | 3 hours ago Lewis Hamilton insists being challenged by the emerging generation of talent in Formula 1 does not provide him with any extra motivation to extend his career. The past six races have seen two victories apiece for Hamilton, Charles Leclerc and Max Verstappen, with the Ferrari youngster winning in Spa and Monza despite pressure from the championship leader. Although he now faces a threat from a pair of 21-year-olds, Hamilton says the only motivation he takes is from having competition for victories regardless of the age of his rivals. “It doesn’t do anything to extend my career, I don’t look at it that way but I do love the challenge from whoever it is,” Hamilton said. “While they are younger, I think I am still
Choosing The Right Social Media Platform For Your Marketing: 10 Key Considerations – Forbes

Choosing The Right Social Media Platform For Your Marketing: 10 Key Considerations – Forbes

Social Media Marketing
The proliferation of social media sites has made it so much easier for companies to get in contact with the core consumers of their product. However, this extensive proliferation has led to the segregation of demographics based on the appeal of the platform to a particular group.Companies can't afford to dive into every social media channel halfheartedly. The most effective method is choosing a few platforms and focusing on them exclusively to deliver content marketing to the company's core customers. Below, 10 members of Forbes Agency Council explain what companies should be looking for when determining which social media platforms give the best return on time and monetary investment. Members share their best tips for choosing the right social media platforms for your br...
Sm3 Social Media Marketing Summit Speaker Chris Suggs – Neuse News

Sm3 Social Media Marketing Summit Speaker Chris Suggs – Neuse News

Social Media Marketing
Magic Mile Media will host the first Social Media Masterminds Marketing Summit (SM3) on October 5 in Kinston, N.C. The day-long event will feature social media professionals and thought leaders in discussions about how to go viral, how to tell your story and more.Chris Suggs will be speaking at the summit to teach attendees about using social media to market to Generations X and Y.In 2014, Suggs started his nonprofit organization, Kinston Teens, to serve and empower the teens of his hometown.“At the time, there were a lot of issues going on in the community,” said Suggs. “I wanted to bring young people together to find solutions to those problems.”Suggs credits Kinston Teens’ success largely to social media, which he used, and continues to use, to bring people together and start the dia
What Each Zodiac Sign Does For Self-Care – YourTango

What Each Zodiac Sign Does For Self-Care – YourTango

Self Help
We all need time to take care of ourselves.When you live in a chaotic world, it’s important to practice self-care. It’s reserving an hour or two to focus on your own needs and relax. It’s easy to get stressed out, and being under a lot of pressure can put strain on your body and your mind.Self-care means different things to different people, and the zodiac sign you were born under can influence what happens when you take the time to do something for your mind, body, and soul. Thanks to astrology, each sign is unique in their approach to healing.For some signs, self-care may mean getting a mani/pedi; for others, it could mean going to the gym. There aren’t any rules to self-care except that it shouldn’t hurt you or someone else in a damaging way. Drinking so much you can’t stand up isn’t