David DrotosThis post is sponsored by TransUnion. Reaching the right customers when they’re shopping for insurance can be a challenge, particularly when it comes to digital marketing. Using data-driven tools to improve your online tactics and complement direct mail campaigns can increase the effectiveness of your marketing budget. In this post, we talk to TransUnion’s David Drotos about the advantages of digital marketing and how insurance companies can leverage data to reach their target customers. What are some of the main challenges insurance companies are facing when it comes to optimizing their digital marketing? Calibrating attribution for quotes and sales across digital marketing tactics has been a challenge for many carriers. Some still look at the last click as a key metric i
Fall is fast approaching and with the changing weather and diminishing sunlight, the motivation of employees can also decrease. How can employers and managers keep up productivity levels when the surroundings are becoming dark and grey? It can be a challenge to work in an environment with extreme weather changes, particularly when Fall heralds the coming of the harsh winter. But there are a few ways companies can keep employees motivated and productive, even if they can’t control the weather. Orient Towards New Goals The beginning of Fall—usually September—is when people return from vacation and children are back at school. While these can be refreshing for employees, it is also hard to get your head back in the game and work on customer relation management. Allow your em
A couple of weeks ago, I received a phone call from the spouse of a salesperson who works from home. It was her observation that her husband was, despite working a full day and being productive at his job, not entirely satisfied with life in general and overall, somewhat lacking in motivation. She had an idea and wanted to run it by me …"What would you think about my rearranging his office while he's away on a business trip?" In hearing this, I immediately gripped both sides of my desk in order to offset the dizziness that suddenly gripped my brain. SHE WANTS TO MESS WITH HIS STUFF! WARNING! WARNING! WARNING! Once I regained consciousness, I suggested her loving act might not be received with the same spirit in which it was intended. Naturally, these words were spoken as I was breathing
This story is part of Covering Climate Now, a global collaboration of more than 220 news outlets to strengthen coverage of the climate story. There were dance parties, DJ sets, drum classes and tutu-making workshops. Still, despite the buoyant mood it wasn’t just another festival tailor-made for glossy Instagram photos. Instead, Catharsis on the Mall, which was inspired by Burning Man and took place on the National Mall in May, had a different aim— healing. Not surprisingly part of the conversation included climate change and within 24 hours of a climate anxiety session being announced, all the seats were reserved. Amid laughter and ambient festival noise 30 people gathered in a hot tent and sat on rugs and lawn chairs to talk about their feelings of despair, depression, and anxiet
Recent years have seen sustained calls to “unleash” the private sector to more assertively combat cyber threats. The argument has gained some sympathy in Congress, where Rep. Tom Graves (R-Ga.) recently reintroduced the Active Cyber Defense Certainty Act (ACDCA). As Bobby Chesney summarizes, the act, if passed, would amend the Computer Fraud and Abuse Act (CFAA) to allow private entities, under certain conditions, to engage in defensive measures that intrude into attackers’ networks for purposes of attributing, disrupting or monitoring malicious activity. Motivating this renewed push for active defense is a growing recognition of the magnitude of the peril that cyberattacks present to the private sector, along with limits on the government’s ability to arrest its growth and bring the pe
Recent years have seen sustained calls to “unleash” the private sector to more assertively combat cyber threats. The argument has gained some sympathy in Congress, where Rep. Tom Graves (R-Ga.) recently reintroduced the Active Cyber Defense Certainty Act (ACDCA). As Bobby Chesney summarizes, the act, if passed, would amend the Computer Fraud and Abuse Act (CFAA) to allow private entities, under certain conditions, to engage in defensive measures that intrude into attackers’ networks for purposes of attributing, disrupting or monitoring malicious activity.Motivating this renewed push for active defense is a growing recognition of the magnitude of the peril that cyberattacks present to the private sector, along with limits on the government’s ability to arrest its growth and bring the per
SCARREDThe True Story of How I Escaped Nxivm, the Cult That Bound My LifeBy Sarah Edmondson with Kristine GasbarreIn 2005, Sarah Edmondson, 28, embarked on a weeklong Caribbean cruise dedicated to spirituality and cinema. Though the fledgling actress lived in a basement apartment and could barely afford the price of passage, she’d been reading a lot of self-help books — from “The Artist’s Way” to “The Celestine Prophecy” — and hoped the Deepak Chopra-endorsed voyage would help her network with film-industry influencers.“I’d been a lost young actress searching for everything: my big break, a way to save some money, friends I could connect with and — more than anything — purpose in my life,” Edmondson writes in her memoir. Before boarding the ship, she recalls, “I set an intention to meet
There’s no doubt about it, motivation is a tough thing to muster. Everyday battles pile up and often we just want to do… absolutely nothing. However, as complex as the mind is, it can be easily reprogrammed to make us feel more motivated. Indeed, through the use of psychology and biochemistry, it’s possible to completely change the way that we think about things. Not convinced? Take a look around and observe how marketers influence our minds to inform our purchasing decisions. It can be as simple as a perfectly designed branded box holding a new product catching our attention in a supermarket, or a catchy theme tune on the radio. Whilst understanding phycology and biochemistry takes years, it’s possible to use each of these disciplines in subtle ways to stimulate our minds
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="WASHINGTON, Sept. 17, 2019 /PRNewswire/ -- In this digitalized world, every business is endeavoring to achieve a powerful online presence. But, most of the businesses are lacking due to less knowledge about digital marketing methods, strategies, techniques, and trends. Thus, to help the entrepreneurs, the people in marketing field, GoodFirms.co has unlocked the various surveys based on digital marketing, SEO, Link building and PPC to share the best tactics, practices, and tips to perform effectual digital marketing for the businesses." data-reactid="11">WASHINGTON, Sept. 17, 2019 /PRNewswire/ -- In this digitalized world, every business is endeavoring to achieve a pow...
Presently, all sizes of businesses are following the digital marketing strategy to gain more leads. Digital marketing has different types of tactics that can be implemented for online marketing. Most of the businesses were in the search to know which of the digital marketing methods can be effective to enhance their productivity. To assist entrepreneurs and marketers, GoodFirms conducted research on digital marketing to reveal a powerful set of tactics. In this research study, 100+ digital marketing experts participated in throwing some light on the most difficult online marketing methods that worked like magic. Here you can read the detailed research:https://www.goodfirms.co/resources/digital-marketing-tacticsSEO Strategies, Techniques & Trends: 2019 Survey:SEO is an...