Sunday, October 20News That Matters

Day: September 16, 2019

How Social Media Marketers Found Success With Facebook Groups – Adweek

How Social Media Marketers Found Success With Facebook Groups – Adweek

Social Media Marketing
|1 hour ago Just when marketers thought all hope was lost and that they’d never see big numbers from organic engagement on Facebook again, the app released news that could put them back in the game.At Facebook’s F8 developer’s conference in April, CEO Mark Zuckerberg introduced a new site and app design, placing private messaging and groups at the heart of the experience. Like many of Facebook’s changes over the years, some marketers yawned while others tried to get ahead of the curveball that could have potentially meant a drop in clicks and engagement.Unlike the public news feed where a post is shared with all of a user’s friends, groups—of which, Facebook says 400 million people are using—create a private space where members share a common interest, a space where comments and discuss
Introduction to Digital Marketing Analytics for Law Firms – The National Law Review

Introduction to Digital Marketing Analytics for Law Firms – The National Law Review

Online Marketing
Monday, September 16, 2019 Analytics is the science behind the art of digital marketing and is an invaluable part of any law firm’s marketing strategy.  Digital analytics can provide a wealth of information that not only tells you how effective your digital channels are, but if analyzed properly, can provide fact-based information that can help identify prospect behavior and needs.  Legal marketers must be familia
How a best friend's film and 2018 motivation sparked Marvin Mims Jr.'s explosion in Frisco Lone Star's historic win – The Dallas Morning News

How a best friend's film and 2018 motivation sparked Marvin Mims Jr.'s explosion in Frisco Lone Star's historic win – The Dallas Morning News

Motivation
As Frisco Lone Star wide receiver Marvin Mims Jr. prepared to face Highland Park last Friday, he didn’t just focus on the Rangers’ specific team scouting report or on his production in the first two weeks this season.He watched a best friend’s film, too.In Week 1, Rockwall wide receiver Jaxon Smith-Njigba caught 13 passes for 311 yards and three touchdowns in a close loss to Highland Park.Mims, a senior committed to Stanford, figured Highland Park might defend him similarly.The insight -- plus motivation from what he felt was a sub-par showing in Lone Star’s 2018 loss to the Scots -- paid off. Mims finished with 10 catches for 219 yards and two touchdowns as a leader in the historic visitor win at Highlander Stadium.“He’s really smart, and he’s very athletic,” quarterback Garret Rangel
American International Holdings Corp Retains Scorpion Design, LLC to Champion its Digital Marketing Strategies for Novopelle MedSpa – Yahoo Finance

American International Holdings Corp Retains Scorpion Design, LLC to Champion its Digital Marketing Strategies for Novopelle MedSpa – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="HOUSTON, TX, Sept. 16, 2019 (GLOBE NEWSWIRE) -- American International Holdings Corp. (OTC: AMIH, or the “Company”) is pleased to announce that it has entered into a marketing services agreement (the “Services Agreement”) with Scorpion Design, LLC (“Scorpion”), a nationally acclaimed full-service digital marketing and technology company, to assist in creating and managing various online marketing strategies and campaigns for its Novopelle branded Med Spa location in Mckinney, TX." data-reactid="11">HOUSTON, TX, Sept. 16, 2019 (GLOBE NEWSWIRE) -- American International Holdings Corp. (OTC: AMIH, or the “Company”) is pleased to announce that it has entered into a market
RBC Capital Markets Survey Says 46% Expect Online Marketing Budgets To Rise 09/17/2019 – MediaPost Communications

RBC Capital Markets Survey Says 46% Expect Online Marketing Budgets To Rise 09/17/2019 – MediaPost Communications

Online Marketing
Some 67% of marketers participating in a RBC Capital Markets survey of 2,000 marketing professionals conducted in September 2019 expect their online marketing budgets to “increase” during the next year. Only 3% expect their budgets to decrease during the same period.The RBC Capital Markets’ fourteenth annual survey focuses on advertising trends related to Google and YouTube, Facebook and Instagram, Twitter, Snapchat, Pinterest, and Amazon to determine the rate of growth and where markets and agencies will spend their budgets.Three-quarters of respondents allocated more than 20% of their marketing budgets to online marketing, compared with 74% from the April 2019 survey, including a record-high 37% who allocated more than 50% of their budgets to internet services. The tail end of the sur
Instant Motivation and Demotivation to help your business grow – Thrive Global

Instant Motivation and Demotivation to help your business grow – Thrive Global

Motivation
Ever feel like you do not want to take action on something in your business? You need to speak to someone on the phone but can not do it? Procrastination sounding better and better as the day goes on? We all have these moments, even myself this morning when I knew I should be having a healthy smoothie, I did not want it, instead I wanted a cup of tea. So, I used this amazing technique you can use for any situation where you are lacking in motivation or need to de-motivate a negative action such as procrastination. Using my example of the smoothie, follow these simple steps to motivate yourself to do something good and demotivate yourself from doing something that can be put off till later. Picture the two activities in your mind. I pictured myself enjoying the green sm...
Constant Contact Expands Marketing Suite With Websites, Logos, Domains and Stores – Yahoo Finance

Constant Contact Expands Marketing Suite With Websites, Logos, Domains and Stores – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="Leader in email marketing expands platform, going beyond email, to simplify the small business journey" data-reactid="11">Leader in email marketing expands platform, going beyond email, to simplify the small business journey<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="WALTHAM, Mass., Sept. 16, 2019 /PRNewswire/ -- Constant Contact, an Endurance International Group company (EIGI), today announced that it is expanding its email marketing platform to include a powerful suite of branding, ecommerce and productivity tools. At the center of the offering is a new AI-powered website builder that includes...
Why retargeting should be part of your firm’s marketing strategy – Inman

Why retargeting should be part of your firm’s marketing strategy – Inman

Marketing Strategy
Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been eyeing can wait for another day. But then that same grill pops up on other sites even days later, bringing up the same feelings of backyard BBQ mastery and reminding you how much you want it. That’s a very simplified version of retargeting and how it’s experienced in the real world. Now, wouldn’t you love your firm or agent to be the ad following a nice warm prospect around the internet? Patch your marketing funnel Think about your marketing funnel. Maybe you have a rock-solid marketing strategy for b