Sunday, September 22News That Matters

Day: September 12, 2019

UTA webinar with Trader Interactive highlights importance of social media marketing – Trucks, Parts, Service

UTA webinar with Trader Interactive highlights importance of social media marketing – Trucks, Parts, Service

Social Media Marketing
The Used Truck Association (UTA) joined forces with Trader Interactive Thursday to present an informative webinar on the value of using social media in marketing for dealer businesses. Led by Trader Interactive Vice President of Audience Growth Simon Heseltine, Thursday’s webinar busted some of the biggest myths that exist regarding social media, clearly established why social media marketing is an effective use of resources and provided a comprehensive list of tips for businesses eager to enhance their social networking presence. The webinar also concluded with a useful Q&A session in which Heseltine was able to respond to a few unique social media challenges that exist for truck and trailer dealers. advertisement Heseltine opened
Holly Cagle: The story of an entrepreneur, influencer and motivation speaker – Thrive Global

Holly Cagle: The story of an entrepreneur, influencer and motivation speaker – Thrive Global

Motivation
Holly Cagle is an entrepreneur, model, motivational speaker and author of Young and Bold. He is a graduate in journalism and specializes in creative writing. She has worked in many event coordination companies and on CBS radio and has many years of experience in journalism. Previously, she worked in marketing, event planning, public relations and philanthropy. She has traveled a lot and loves Italy and France. She has been an avid reader for years and has accumulated a collection of hundreds of books. At the beginning of his studies, she wrote his first novel for young adults, Young and Bold. She is also publishing two podcasts, Nice News Daily and Let’s Be Real. Born and raised in Texas Holly plans on shift to New York City shortly. You can find more information about her on iipccanada

Social Media Marketing Firm Sprinklr Hires Its First General Counsel | Corporate Counsel – Law.com

Social Media Marketing
Dan Haley, general counsel with Sprinklr. (Courtesy photo) Sprinklr, a social media management and marketing firm that counts Amazon, Nike, McDonald’s and Microsoft among its many Fortune 500 clients, has hired Dan Haley to serve as the New York-based company’s first general counsel and corporate secretary. Haley, a cancer survivor and triathlete, joins Sprinklr as its annual revenue has grown to more than $300 million and as it prepares for an initial public offering, according to a spokeswoman for the company. He officially started on Sept. 3, but Sprinklr announced his appointment on Thursday.  “I view my job as making sure, if and when we’re ready to pull the trigger on that [IPO], the company’s not only rea
FREE Digital Marketing Seminar Sept 25 – rutherfordsource.com

FREE Digital Marketing Seminar Sept 25 – rutherfordsource.com

Online Marketing
All the clutter and noise of today’s digital marketing environment can seem like a firehose of options coming at you from every direction. How do you know what REALLY MATTERS?  How do you know where to prioritize your limited time and money? RutherfordSource.com hosting a free Digital Marketing Workshop Sept 25th at Jonathan’s Grille in Murfreesboro. You’ll learn the minimum every business should be doing online, and what you should prioritize to get your fair share of attention from consumers as well as what gives you your BEST BANG FOR THE BUCK; how to out-perform not only your local competition online, but maybe even fight back against disruptors like Amazon. Sign Up Today You’ll enjoy a great meal, and you’ll come away with some great ideas and tips you can take back and use in
Motivation in a Social Media World – 247Sports

Motivation in a Social Media World – 247Sports

Motivation
CHAPEL HILL, N.C. – For decades upon decades, head football coaches have sought to shelter their players from the oftentimes harsh criticism that comes beyond a program’s physical walls, particularly with regard to media commentary. Yet in the current social media landscape of Twitter, Instagram and Facebook, among others, it’s no longer possible to control the message by removing newspapers from their bins and turning the knobs on the box television in the players’ lounge. Today’s student-athletes have grown up in a world in which laptops are required and smart phones are necessities, so coaches are tasked with either pushing back against an inevitable tide of online information or acknowledging the current reality and addressing it in a beneficial manner. When Mack Brown returned to C

2U, Inc. and Keypath Education Join Emerson College to Deliver Online MA in Digital Marketing and Data Analytics – PRNewswire

Online Marketing
The 32-credit degree program, which is currently accepting applications, balances digital marketing and customer analytics courses, equipping graduates with necessary skills to compete in today's insight-driven marketing environment. The program, which adds to the College's online graduate degree offerings, is designed by Emerson faculty and delivered through a combination of both asynchronous and live classes on Emerson's interactive learning management platform. "Emerson's online MA degree program empowers working professionals to advance their careers in the areas of digital marketing and data analytics, a field that is predicted to grow exponentially in the next 10 years," said Dean of Graduate and Professional Studies Ja...
How To Prioritize Your Email Marketing Strategy In 2020 – Forbes

How To Prioritize Your Email Marketing Strategy In 2020 – Forbes

Marketing Strategy
Marketing is constantly evolving. It seems every day brings new insights on areas like influencer marketing, social media, artificial intelligence, virtual reality marketing and more. While all that is exciting, you didn’t go into business to try out a bunch of fun tools. You’re probably in business to make a profit, keep your costs down and maximize your investment. When it comes to doing that, email is still king. Email marketing may be a dinosaur, but it’s a T-Rex that is never going to die. Could you imagine a pop star without fans? They wouldn’t be a star. An artist needs to have an audience that knows them and likes what they do to gain visibility. Fans will help further their career by buying concert tickets, merchandise and music (well, at least in the pre-streaming days). An em
5 Keys to Building a Strong Brand Reputation in Search – Social Media Today

5 Keys to Building a Strong Brand Reputation in Search – Social Media Today

Online Marketing Tips
Warren Buffett once said that it can take twenty years to build a reputation, and just five minutes to ruin it. "If you think about that, you’ll do things differently.”  The statement is more true today than ever, with brands built and broken in a matter of tweets. Make no mistake, brand reputation is breakable, and it needs to be maintained. Your business reputation is one of the most significant factors dictating your ultimate success.  That’s why it's essential to protect your brand awareness at all cost. With a little common sense and effort, you can get it right. Here are some key brand awareness and management tips to help improve your online marketing performance. 1. Get the Most Out of Google Questions & Answers In August of 2017, Google launched the Questions &a
AT&T needs a more effective marketing strategy – FierceWireless

AT&T needs a more effective marketing strategy – FierceWireless

Marketing Strategy
It’s going to seem like piling on, but you’ll have to trust me that this column was well in the works before the actions of Elliott Management this week. My take is that AT&T is getting slammed in part because the company has lacked a strong marketing message and because its brand does not resonate especially well with consumers.  Last decade, Verizon developed the very successful “Can You Hear Me Now” campaign to establish the perception (matched by fact) of network superiority. Verizon still gets a surprising amount of mileage out of this perception even though the leadership delta has narrowed. And for much of this decade, T-Mobile has set the agenda for the wireless industry by addressing customer pain points with the industry and coming up with creative new