Sunday, November 17News That Matters

Day: September 11, 2019

Boost Your Marketing Efforts with Messenger Chatbots – Business.com

Boost Your Marketing Efforts with Messenger Chatbots – Business.com

Social Media Marketing
Technological advancements have made it possible for marketers and business owners to strategize their marketing campaigns in various social media platforms. Consumers nowadays rely on the internet when they want to look for products or services they need.Social media has opened up new opportunities for businesses to grow without requiring huge upfront marketing budgets.  According to a report from eMarketer, 45% of consumers said they make purchasing decisions based on the opinions posted by consumers on social media. According to a report from Hubspot, 92% of online marketers consider their social media marketing strategies crucially important to their business or specific campaigns they are running. Nearly 50% of marketers who utilized social media in the past two years rep...
Social Media Marketing Associate job with Focus Camera | 403798 – mediabistro.com

Social Media Marketing Associate job with Focus Camera | 403798 – mediabistro.com

Social Media Marketing
Are you a social media junkie? Know a thing or two about photography? Focus Camera is seeking a highly motivated Social Media Marketing Associate to join our in-house team. You will be tasked with putting into play our strategic social media marketing plan for a few of our brands, including crafting, scheduling and monitoring social posts across our digital platforms. You will also be responsible for paid social campaigns, we well as our influencer marketing program. Duties Help develop and execute social media strategic marketing plan together with other team members Craft, schedule and monitor posts across social platforms including Facebook, Twitter, Instagram for Focus Camera and a few of our private label brands Track published content to enhance our digital strategies Launc...

This 30-Day Self-Care Challenge Will Help Busy Moms Slow Down – GoodHousekeeping.com

Self Help
It doesn’t matter how old your kids are: There’s a ton to get done in a day, and only so many hours to do it in. So we moms cut down on time spent sleeping, entertaining, and taking care of ourselves. But paying regular visits to yourself needs to happen if you’re trying to thrive, not just survive. Don't panic—we're not adding more to your already towering to-do list. Instead, we've curated simple, dare-we-say fun ideas for sneaking self-care right into real life.The 30-Day Self-Care Challenge Guided by therapists, wellness experts, and a few enlightened women, we’ve created the 30-Day Self-Care Challenge: a month’s worth of big-impact, little-effort ideas for investing in yourself. Today's the perfect day to start! 1. Make an annual
Marketing Meetup Recap: Hummingbird E-Book Marketing – BTW

Marketing Meetup Recap: Hummingbird E-Book Marketing – BTW

Online Marketing
The American Booksellers Association recently presented an online Marketing Meetup focused on marketing Hummingbird e-books. The meetup featured guest speakers Josh Mettee of Hummingbird Digital Media and Dave Lucey of Page 158 Books in Wake Forest, North Carolina.Established in 2014, Hummingbird offers a free e-book and audiobook retailing platform that allows bookstores, publishers, media, nonprofits, bloggers, and others to compete with Amazon, Apple, and Barnes & Noble in the digital arena. In 2017, said Mettee, more than 266 million e-books were purchased, and according to NPD Book Scan, 44 percent of all fiction books have been sold in e-book format; overall, he said, e-books make up about 20 percent of the whole industry. With Hummingbird, booksellers can choose whether they’
Investing in the Future of Food: Soylent shares strategies for expanding distribution beyond online – FoodNavigator-USA.com

Investing in the Future of Food: Soylent shares strategies for expanding distribution beyond online – FoodNavigator-USA.com

Online Marketing
At the Digital Food & Beverage conference​ in Austin, Texas, this summer, Conner explained that when Soylent decided to make the move from selling primarily on its own website to other online and offline channels, it discovered its most valuable asset was its dedicated and highly engaged consumer base.“Using your heaviest user is an incredible strategy. It is your biggest asset,”​ she said, explaining that dedicated consumers often are willing to share data about themselves, their habits and their needs that a brand can then use to determine what to distribute where and how.Dedicate fans also are invaluable advocates and can be much more effective than other marketing efforts, Conner said.  “Listen to your consumers. They are the advocates for the brand and they are going to sh
Jeff Shuford: 7 skills to turbocharge your digital marketing performance – Seacoastonline.com

Jeff Shuford: 7 skills to turbocharge your digital marketing performance – Seacoastonline.com

Online Marketing
If you want to improve your digital marketing performance in 2019 significantly, one of the smartest moves you can make is to increase your skill level. Working on your skills not only allows you to enhance the quality of your marketing, but it also gives you an unfair advantage over competitors who aren't upgrading their brand-building skills continually. If you're a brand marketer, who hopes to leave competitors in the dust in 2019, following are seven essentials skills you should be upgrading.Improve your data analysis skillsMarketing without data analysis is like fishing with your eyes closed and an empty hook. You might get lucky enough to land a fish or two, but your success rate is going to be severely limited. Marketers who make it their mission to become stellar data analysts h...
Twitter Unveils Agency Playbook for Marketers, Ad Agencies and Social Media Managers – Adweek

Twitter Unveils Agency Playbook for Marketers, Ad Agencies and Social Media Managers – Adweek

Social Media Marketing
|19 hours agoTwitter introduced its Agency Playbook on Tuesday, billing it as an essential guide to the platform for ad agencies, marketers and social media and community managers.“Digital advertising is hard,” content marketing coordinator Michelle Lee said in a blog post. “With new targeting tools, lightning-fast trends and constantly changing best practices, it can be overwhelming and challenging to stay on top of the game—especially when you’re managing campaigns for multiple clients.”The Agency Playbook is divided into several sections containing best practices and information on interest-based targeting tools, specifications for ads and analytics, including input from Twitter’s global business team, brands and agencies.A look at where Twitter fits into a client’s strategy helps ag
Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid – Entrepreneur

Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid – Entrepreneur

Social Media Marketing
Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly. September 11, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account.OK, cool. Now that that’s handled, let’s get into some of the less-obvious, yet highly critical mistakes that I see most brands make in their social media marketing efforts. Are you making these mistakes too?1. Posting just to postSocial media is meant to be an ongoing and e
Self-help, laughter and performance – The Jerusalem Post

Self-help, laughter and performance – The Jerusalem Post

Self Help
ANDREW TAY. (photo credit: QARIM BROWN) As users of the Internet, we are constantly being bombarded with advertisements for products that will make us feel better. If you’re having a bad day, a turmeric latte from Starbucks is just the thing to pick you up. Those designer yoga pants will be sure to boost your spirits on a down morning. Face creams, eye masks, juice cleanses, various powders and elixirs and shots and immune boosters are all on constant display, promising to pave the road to wellness