Sunday, September 22News That Matters

Day: September 10, 2019

6 Ecommerce Digital Marketing Tips for More Online Sales – Business 2 Community

6 Ecommerce Digital Marketing Tips for More Online Sales – Business 2 Community

Online Marketing Tips
The percentage of total retail sales attributed to ecommerce has been growing with each passing quarter for years. That healthy market is good news, but on the down side it points to increasing competition. For each individual ecommerce business, it can be harder (and more expensive!) to attract the right customers.Via the US Department of Commerce.But there are plenty of levers to pull so you can get more out of your ecommerce digital marketing campaigns. And now is the time to get started, with the busy holiday season just around the corner.Here are six simple and effective ways to start driving more online sales across your ecommerce funnel.1. Reach in-market shoppers with Google Shopping ads …Google Shopping campaigns are a no-brainer for any ecommerce company. With a Shopping campa
What Is Influencer Marketing Fraud? – Business.com

What Is Influencer Marketing Fraud? – Business.com

Online Marketing
Businesses strive to go where the market is. But, some struggle with how to really reach a new generation of consumers. If your brand seems out of touch, it can come off as pandering. This media-savvy generation can smell insincerity from a mile away. What they want is authenticity. So, many business owners turn to marketing professionals in an effort to generate the kind of scientifically-tested content that meets millennials where they live: in the world of social media. Some have decided that a great way to do that is to connect with a popular media influencer.Social media influencers marry word-of-mouth advertising with the concept of going viral. The idea is that someone with a large social media following would also have a lot of influence on the tast...
Digital Ad Executive Jason Harris Drops Self-Help Tome ‘The Soulful Art Of Persuasion’ – Tubefilter

Digital Ad Executive Jason Harris Drops Self-Help Tome ‘The Soulful Art Of Persuasion’ – Tubefilter

Self Help
Digital advertising executive Jason Harris, who is the co-founder and CEO of the ad agency Mekanism, has written a self-help book in a bid to help readers become “master influencers” in their own right. Titled The Soulful Art of Persuasion and published by Currency — an imprint of Penguin Random House — the book serves to help readers cultivate 11 character-building habits that Harris believes are essential to personal growth and success in business. The book’s thesis is that persuasion isn’t about logic or facts, but boils down to personal character. This argument is based on Harris’ own experiences in and out of the boardroom, and also draws on the latest research about trust, influence, and habit formation. In addition to Mekanism,
Struggling to Hit Your Step Count? Competition May be the Best Motivation – D-brief – Discover Magazine

Struggling to Hit Your Step Count? Competition May be the Best Motivation – D-brief – Discover Magazine

Motivation
(Credit: shepele4ek2304/Shutterstock)Yes, physical activity is good for your health, but sometimes – OK, maybe a lot – you just don’t want to. How do you get yourself up and going when inspiration lags? According to a new study, the answer may be a little friendly competition. In a study out Monday in the journal JAMA Internal Medicine, researchers have found that gamifying physical activity objectives encourages people to take more steps per day than merely setting a goal. And when it came to sticking with exercise over the long haul, competition motivated people more than collaboration or peer support.“Competition led to sustained increases in physical activity, possibly by better motivating individuals to create new habits,” University of Pennsylvania School of Me
Six Motivational Drivers, and How to Unleash Them – IndustryWeek

Six Motivational Drivers, and How to Unleash Them – IndustryWeek

Motivation
Financial rewards are not the only way to increase the performance of an individual or team.  Fear of losing is often a more powerful motivator than the promise of winning. Therefore, emotionally intelligent leaders find ways to mitigate the perception that there is something to “lose.” Daniel Kahneman’s experiments in motivation showed that when people were offered a chance to accept or reject a gamble, most people refused to take a bet unless the possible payoff was around double the potential loss. In other words, you can offer all the carrots you want, but your employees may end up more motivated by their fear of losing out on the carrot than the possibility of winning it. Only when we understand intrinsic motivators and long-term goals can we build commitment. If people
In 2019, even the Democratic presidential candidates practice self-care – Seattle Times

In 2019, even the Democratic presidential candidates practice self-care – Seattle Times

Self Help
How many yogis does it take to fill a Democratic presidential primary? On a single-night, triple-header CNN event this summer, two out of three candidates professed their love of the self-care arts. Almost up there with the number of dentists who recommend Crest. “I love doing hot yoga!” Rep. Tim Ryan of Ohio said during one of the news network’s many “Presidential Town Halls” while detailing the multiple seven-day silent meditation retreats he’s gone on. Rep. Seth Moulton, who has since dropped out of the race, echoed Ryan’s sentiments. It’s not enough for candidates to feel America’s pain right now; they apparently have to prove that they can feel their own pain first. We’re in the Kale Smoothie Era of Democratic politics. They seem to be responding to the sizable wellness-oriented po
What Is Motivation And How Can You Get More Of It? – Forbes

What Is Motivation And How Can You Get More Of It? – Forbes

Motivation
Motivation — it’s one of those buzzwords that gets thrown around among self-help circles. It’s like the catch-all cure for all your ailments. Struggling in life? Get motivated! Want a better relationship? Try a healthy dose of motivation! Unfortunately, it doesn’t really work that way. Although we might someday be heading toward a cyberpunk-esque future-world where you can pick up tiny bottles of motivation (to balance out your bliss hangover from the past weekend) from your nearby convenience store, for now, you’re stuck with the basics. It isn’t just a buzzword, though, and there is a reasonable amount of science behind what we call motivation. Let’s dig into some of the misconceptions around motivation, as well as some of the science that powers it. Origins Of Motivation Motivation,
Photo Gallery: Self Help Fest at The Palladium Outdoors in Worcester – Vanyaland

Photo Gallery: Self Help Fest at The Palladium Outdoors in Worcester – Vanyaland

Self Help
Editor’s Note: The bi-coastal Self Help Fest hit The Palladium Outdoors in Worcester this past Saturday (September 7), and chances are you felt its rumble anywhere inside the 508. With a companion festival next month in San Bernardino, the East Coast date featured a stacked lineup far beyond organizers A Day To Remember. Joining Jeremy McKinnon’s crew out in Central Mass. were FEVER 333, Wage War, Whitechapel, This Wild Life, The Acacia Strain, and others. Vanyaland’s Emily Gardner was out in the parking lot capturing visuals of it all, and you can view her full gallery below.Let's block ads! (Why?) Source link
Digital marketing strategies: top tips and hints – Startups.co.uk

Digital marketing strategies: top tips and hints – Startups.co.uk

Online Marketing Tips
How to plan a digital marketing strategy: step by step Online marketing strategies take time and consideration to plan. Follow these five steps to get well on your way to creating a strategy to be proud of.  Step 1: Understand the marketing funnel The marketing funnel is a method whereby you can visualise the customer journey, breaking it down into each individual step. From the first awareness stage, to the point of purchase, each part of the customer’s engagement with your brand can be plotted, and therefore strategised. The funnel works by combining marketing and sales strategies, the buyer’s decision-making process is then guided towards purchase, transforming prospects into customers. The funnel will help you to direct certain marketing strategies at certain pe
Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels – http://cbtnews.com/

Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels – http://cbtnews.com/

Online Marketing Tips
How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot of twists and turns associated with the decisions a consumer makes to purchase a car. According to Google, Millard Brown Digital, and Polk, the average consumer engages in 24 actions on their way to buy a vehicle.In short, instead of one ad, social media posting, or phone call being the ultimate decision-maker for car buyers to purchase their next car from you, it is all three of these things—and more. Today, consumers are interacting with you on a variety of channels, and it is crucial that you make all of these touchpoints and micro-moments count.So, how can you create exceptional omnichannel customer experiences that help to guide potential car buyers to purch